Technology that keeps us connected satisfying the human touch
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Technology That Keeps Us Connected Satisfying the Human Touch. Tony Massimini Chief of Technology, Semico Research Corp. October 1, 2009. Humans are social animals. We have a drive to communicate and stay in touch Cell phone handset shipments >1 B units annually

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Technology That Keeps Us ConnectedSatisfying the Human Touch

Tony Massimini

Chief of Technology, Semico Research Corp.

October 1, 2009


Humans are social animals l.jpg
Humans are social animals

  • We have a drive to communicate and stay in touch

    • Cell phone handset shipments >1 B units annually

  • Social networking growing quickly – but still room to grow

    • Facebook >300 million members WW

    • Twitter – unique visitors (Aug 2009) 23.6 million

    • YouTube – 70 million total videos (March 2008)

      • 100 million videos viewed per day (2006)

    • Wikipedia – 684 million visitors (2008)

  • Internet usage 24.7% of WW population

    • Penetration - NA 74%, Asia 18.5%

  • Increase demand on band width, performance, wireless network growth, and low power solution


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Connecting the World – Anytime, Anywhere

  • Emerging markets building out wireless networks

    • Avoid cost of laying copper

  • Wider deployment of 3G

    • India 3G auction Dec 2009

  • 4G is coming (incl. WiMAX, LTE Advanced and other)

    • 100 Mbit/s high speed motion

    • 1 Gbit/s fixed position

  • 4G developed to support

    • Wireless broadband

    • Mobile TV

    • DVB

    • Video chat

  • 4G rollout end of 2009


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More Power In Our Hands

  • Total cell phone handset CAGR (’09 – ’13) 8.4%

    • High End 13.4%

  • iPhone has excited market

  • More features and performance capabilities

    • Web browsing

    • Games

    • GPS

    • Other applications

  • Increasing level of integration for SoC

    • Mulitple CPU cores and DSPs, other IP

  • More MEMS for motion control


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More Games On The Go

  • Total PC – 287 million (2009)

    • Mobile surpasses desktop

    • About 30% w/graphics card

  • Video game consoles and handhelds still tethered to Internet for multiplayer

  • Growing number of games for iPhone

  • Lower cost of entry for game developers on cell phones

  • Cell phones tap into widespread wireless network


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Supplying The Brains For Smartphones

  • Goal: offer high quality multimedia performance with internet connectivity

  • Overlapping designs: smartphones, smartbooks, netbooks

  • ARM-based SoCs hold a dominant position

    • ARM9 and ARM11 currently shipping

      • TI OMAP, Freescale i.MX, Qualcomm Snapdragon, Nvidia Tegra

    • Cortex designs in development

  • Intel targeting Atom for markets outside of netbooks

    • Atom SoC program (March 2009) offers Atom core on TSMC platform, integrates other IP

  • Growing importance of graphics

    • Qualcomm acquired Imageon from AMD

    • NVIDIA leveraging GPU architecture with Tegra


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Summary

  • Internet and wireless usage is growing

  • Heavy bandwidth demand due to video and web surfing

  • High growth for high end mobile devices

  • Continued building of wireless infrastructure

    • 4G will soon ramp

  • SoC developments address market needs

    • High level of integration

    • Increasing performance but lower power consumption

    • More graphics processing


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