technology that keeps us connected satisfying the human touch
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Technology That Keeps Us Connected Satisfying the Human Touch. Tony Massimini Chief of Technology, Semico Research Corp. October 1, 2009. Humans are social animals. We have a drive to communicate and stay in touch Cell phone handset shipments >1 B units annually

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technology that keeps us connected satisfying the human touch

Technology That Keeps Us ConnectedSatisfying the Human Touch

Tony Massimini

Chief of Technology, Semico Research Corp.

October 1, 2009

humans are social animals
Humans are social animals
  • We have a drive to communicate and stay in touch
    • Cell phone handset shipments >1 B units annually
  • Social networking growing quickly – but still room to grow
    • Facebook >300 million members WW
    • Twitter – unique visitors (Aug 2009) 23.6 million
    • YouTube – 70 million total videos (March 2008)
      • 100 million videos viewed per day (2006)
    • Wikipedia – 684 million visitors (2008)
  • Internet usage 24.7% of WW population
    • Penetration - NA 74%, Asia 18.5%
  • Increase demand on band width, performance, wireless network growth, and low power solution
connecting the world anytime anywhere
Connecting the World – Anytime, Anywhere
  • Emerging markets building out wireless networks
    • Avoid cost of laying copper
  • Wider deployment of 3G
    • India 3G auction Dec 2009
  • 4G is coming (incl. WiMAX, LTE Advanced and other)
    • 100 Mbit/s high speed motion
    • 1 Gbit/s fixed position
  • 4G developed to support
    • Wireless broadband
    • Mobile TV
    • DVB
    • Video chat
  • 4G rollout end of 2009
more power in our hands
More Power In Our Hands
  • Total cell phone handset CAGR (’09 – ’13) 8.4%
    • High End 13.4%
  • iPhone has excited market
  • More features and performance capabilities
    • Web browsing
    • Games
    • GPS
    • Other applications
  • Increasing level of integration for SoC
    • Mulitple CPU cores and DSPs, other IP
  • More MEMS for motion control
more games on the go
More Games On The Go
  • Total PC – 287 million (2009)
    • Mobile surpasses desktop
    • About 30% w/graphics card
  • Video game consoles and handhelds still tethered to Internet for multiplayer
  • Growing number of games for iPhone
  • Lower cost of entry for game developers on cell phones
  • Cell phones tap into widespread wireless network
supplying the brains for smartphones
Supplying The Brains For Smartphones
  • Goal: offer high quality multimedia performance with internet connectivity
  • Overlapping designs: smartphones, smartbooks, netbooks
  • ARM-based SoCs hold a dominant position
    • ARM9 and ARM11 currently shipping
      • TI OMAP, Freescale i.MX, Qualcomm Snapdragon, Nvidia Tegra
    • Cortex designs in development
  • Intel targeting Atom for markets outside of netbooks
    • Atom SoC program (March 2009) offers Atom core on TSMC platform, integrates other IP
  • Growing importance of graphics
    • Qualcomm acquired Imageon from AMD
    • NVIDIA leveraging GPU architecture with Tegra
summary
Summary
  • Internet and wireless usage is growing
  • Heavy bandwidth demand due to video and web surfing
  • High growth for high end mobile devices
  • Continued building of wireless infrastructure
    • 4G will soon ramp
  • SoC developments address market needs
    • High level of integration
    • Increasing performance but lower power consumption
    • More graphics processing
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