Tire Rack Street Survival. Teaching Northeastern Alabama teens how to drive to survive By Ryan Rupprecht. Who is ?. 1979- Tire Rack opened its first store in Indianapolis, IN 1982- Tire Rack goes nationwide with the use of magazine advertisements.
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Teaching Northeastern Alabama teens how to drive to survive
By Ryan Rupprecht
The idea behind TRSS is to have teens use their own cars to learn about:
All while maintaining a safe and controlled environment
“At first when my dad mentioned Street Survival I was kind of iffy…seeing what actually went on those thoughts disappeared…I will be recommending these events to probably just about anyone I come across now.” (tirerack.com)
Many local media outlets can easily be used to broadcast awareness of the program and invite parents and their young drivers to the TRSS course.
is a classic country radio station located in Calhoun County.
offers tangible results for advertising and a listening audience of 40 counties across north Alabama and into Georgia.
estimates a total of 3.2 million possible listeners within their 50,000 watt range.
Station formant is classic country music with a target audience of 25 and older.Tactics: Create Awareness
is a local television station located in the city of Anniston in Calhoun County.
main focus of the station is to provide viewers with news. The station also airs popular syndicated television shows in the ABC line up.
The station does not publically offer any information as to its target demographics, or prices for advertisement.
The station dose however publically offer that advertising space begins with 30 second time slots, and moves up from that point.
The station also informs clients that prices and availability vary based on time of day and popularity of programs.
8.5 x 14 color copies @ $.79 each.
Leaflets can be used in high-traffic areas like; shopping centers, educational centers, DMV offices, automobile insurance offices, places designated for drivers training class registration or training.Tactics: Create Awareness
is a local newspaper serving subscribers throughout Calhoun County, concentrating in Anniston, Oxford, Lenlock, Jacksonville, and Piedmont.
Hardcopy readers are traditionally older, but online editions reach a much more diverse demography.
160x400 p Tower ads are located in the papers highest visibility areas and run for $ 300 dollars per month.
300x250 p Big Block appears on the index and story pages just below the main content. $250 per month.
180x150 p Rectangle appears above the fold in the right column of the newspaper. $175 per month.
The125x125 p Square Tile appears in the far right sidebar of the newspaper, $150 per month.
offers a three month ad space for $60, or a year for $240.Tactics: Create Awareness
locations are typically coordinated though high-schools or other large facility parking lots, and are often times offered at no cost to the program
In the county of Talladega, the Talladega Super SpeedwayTactics: Location
Etowah County also has several facilities, one being the other large facility parking lots, and are often times offered at no cost to the programAlabama International Drag way.
*This are not intended to serve as a final list of choices for course locations.Tactics: Location
The real success of this campaign is measured the same way Tire Rack measures the success of their street survival program, the amount of lives saved.