1…2…3… Take Action Marketing. Jane Secci, Ph.D., Director Suffolk University Cape Cod [email protected] 1…2…3…Take Action Marketing. Welcome The Marketing Climate Cape Cod Marketing Success Stories Advertising – Print and Online Public Relations Strategies Building Media Relationships
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– 1000 ad viewings per day
and viral marketing
to drive traffic to the Web
While it’s popular now to make products with all natural ingredients, in the 25 years our family has been making snack foods, we’ve always used them and always will. And with our new company, Late July Organic Snacks, we’ve taken that dedication to a higher level by using organic ingredients. Also, we are independently owned, family operated and all our products are certified USDA organic.
- Store-level marketing (displays, sampling)
- Trade shows
- Trade advertising
- Discounting to the trade
Full-page 76 responses
Half-page 56 responses
Quarter-page 52 responses
(Study of B2B Magazines)
(Interactive Advertising Bureau, 2006)
- 24/7 Real Media
Ad Dollars (%) Time (%)
“A pre-roll streaming video ad unit averages about $25-$30. An embedded video ad unit is going for approximately $8-$25. Internet music radio sites with gateway video ads price at about $20.”
- Who are you and what to you do?
- Why do you do it better than others?
- What’s your unique offer?
- What are your biggest hurdles?
- Who, exactly, is your audience/customer?
The elements of good messages:
A: Sweat equity to lots of cash
with a single message to target
placements and links
Thank you for attending our session today. If you want to attend in-depth workshops on the topics presented, please leave your business card with Ann and Andrea as you leave. We’ll contact you about future events sponsored by Suffolk University Cape Cod.
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