1…2…3… Take Action Marketing. Jane Secci, Ph.D., Director Suffolk University Cape Cod firstname.lastname@example.org. 1…2…3…Take Action Marketing. Welcome The Marketing Climate Cape Cod Marketing Success Stories Advertising – Print and Online Public Relations Strategies Building Media Relationships
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1…2…3…Take Action Marketing
Jane Secci, Ph.D., DirectorSuffolk University Cape Codjsecci@suffolk.edu
– 1000 ad viewings per day
and viral marketing
to drive traffic to the Web
A Start-Up Organization
Gary SheehanPresident and CEOgsheehan@capemedical.net
Michael RobinsonAsst. Vice President, Salesrobinsonmi@rogersgray.com
On the Fast TrackNicole Bernard Dawes, Pres & COOJessica Pillsbury, Sales and Marketing Managerjessica@latejuly.com
While it’s popular now to make products with all natural ingredients, in the 25 years our family has been making snack foods, we’ve always used them and always will. And with our new company, Late July Organic Snacks, we’ve taken that dedication to a higher level by using organic ingredients. Also, we are independently owned, family operated and all our products are certified USDA organic.
- Store-level marketing (displays, sampling)
- Trade shows
- Trade advertising
- Discounting to the trade
An Established BrandGary Simon, PrincipalHarry Gnong, Director of Operationscnahil@nahilcomm.com
Gloria Boone, Ph.D.Professor & ConsultantSuffolk University Bostongboone@suffolk.edu
(Study of B2B Magazines)
(Interactive Advertising Bureau, 2006)
- 24/7 Real Media
Ad Dollars (%)Time (%)
“A pre-roll streaming video ad unit averages about $25-$30. An embedded video ad unit is going for approximately $8-$25. Internet music radio sites with gateway video ads price at about $20.”
- Who are you and what to you do?
- Why do you do it better than others?
- What’s your unique offer?
- What are your biggest hurdles?
- Who, exactly, is your audience/customer?
The elements of good messages:
A: Sweat equity to lots of cash
Alicia Blaisdell-Bannon Managing Editor/Featuresablaisdellemail@example.com
Angela J. KingNews DirectorAngelaJKing@comcast.net
with a single message to target
placements and links
Thank you for attending our session today. If you want to attend in-depth workshops on the topics presented, please leave your business card with Ann and Andrea as you leave. We’ll contact you about future events sponsored by Suffolk University Cape Cod.
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