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Surprise and avoid cliches - PowerPoint PPT Presentation


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Tribute to personalities. Surprise and avoid cliches. Strong signs of renewal. More fun than it seems... … More ethical than it seems . The Economist - UK Rolling Stone - USA. Open up to other fields : fashion, design, life style... .

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Surprise and avoid cliches

Strong signs of renewal

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More fun than it seems... … More ethical than it seems

The Economist - UK Rolling Stone - USA

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Dailies’ supplements

  • High-impact of the free supplements campaigns
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Catch readers’ interest and convey the magazine’s identity

  • Three key principles :
        • EXPERT GUIDANCE
        • INTELLECTUAL STIMULATION / BUYING INCENTIVE
        • “SOOTHER” MAGAZINE : A REASSURING FACTOR
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Reaffirm the basics

1. Objective and expert guidance

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Proven expertise with Maurice Levy

CB News - France : “ It would seem he still has something to learn ”

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