Tribute to personalities
Download
1 / 10

Surprise and avoid cliches - PowerPoint PPT Presentation


  • 330 Views
  • Updated On :

Tribute to personalities. Surprise and avoid cliches. Strong signs of renewal. More fun than it seems... … More ethical than it seems . The Economist - UK Rolling Stone - USA. Open up to other fields : fashion, design, life style... .

Related searches for Surprise and avoid cliches

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Surprise and avoid cliches' - LionelDale


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Slide2 l.jpg

Surprise and avoid cliches

Strong signs of renewal


Slide3 l.jpg

More fun than it seems... … More ethical than it seems

The Economist - UK Rolling Stone - USA


Slide4 l.jpg

Open up to other fields : fashion, design, life style...

Time - Europe & Asia FT week-end - UK


Slide5 l.jpg

Open up to other targets : launch of "teen" versions

ELLE Girl – UK Teen Vogue - USA


Slide6 l.jpg

Dailies’ supplements

  • High-impact of the free supplements campaigns



Slide8 l.jpg

Catch readers’ interest and convey the magazine’s identity

  • Three key principles :

    • EXPERT GUIDANCE

    • INTELLECTUAL STIMULATION / BUYING INCENTIVE

    • “SOOTHER” MAGAZINE : A REASSURING FACTOR


Slide9 l.jpg

Reaffirm the basics identity

1. Objective and expert guidance


Slide10 l.jpg

Proven expertise with Maurice Levy identity

CB News - France : “ It would seem he still has something to learn ”


ad