a b testing with google optimizer
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A/B Testing with Google Optimizer. Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago. HTTP://PDDESIGNINC.COM. Overview. What is A/B Testing How to use Google Optimizer Other ways to use A/B Testing. A / B Testing. Google Optimizer. Free

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a b testing with google optimizer

A/B Testing with Google Optimizer

Presented byPete DuMelle PD Design, Inc

Brought to you by

UniForum Chicago

HTTP://PDDESIGNINC.COM

overview
Overview
  • What is A/B Testing
  • How to use Google Optimizer
  • Other ways to use A/B Testing
google optimizer
Google Optimizer
  • Free
  • Website testing and optimization tool
  • Helps optimize site design and content
  • Helps increase revenue and ROI
how it works
How it works
  • Design two or three different pages
  • Sign up for a Google account
  • Add some Java code to a few of the pages
  • Let Google track and direct web traffic
  • You view the reports
how to set up
How to set up
  • Design your two or three webpages
  • Go to www.google.com/websiteoptimizer
  • Login with google ID or make an new account
plug ins for cms
Plug-Ins for CMS
  • Drupal
    • http://drupal.org/project/google_website_optimizer
  • WordPress
    • http://websiteoptimizer.contentrobot.com/
  • Joomla
    • http://www.compassdesigns.net/joomla-tutorials/how-to-use-google-web-optimizer-in-joomla
other usages for a b testing
Other usages for A/B Testing
  • Email Campaigns
    • MailChimp.com (built in feature)
    • Manually
      • 25% Version 1, 25% version 2
  • Links
    • bit.ly (share, track, and analyze your links.)
      • Post, Social Media, Articles
key points
Key Points
  • Google Optimizer
    • Free
    • Easy to setup
    • Works with CMS
    • Good way to test designs and content
    • Works in combination of Google Analytics
  • A/B Testing
    • Is not just for web pages
slide15

Pete DuMelle

PD Design, Inc.

847-769-7495

[email protected]

Presentation

http://www.pddesigninc.com/BusinessBuilding.shtml

Articles

http://ezinearticles.com/?expert=Peter_DuMelle

Thank You

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