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A/B Testing with Google Optimizer. Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago. HTTP://PDDESIGNINC.COM. Overview. What is A/B Testing How to use Google Optimizer Other ways to use A/B Testing. A / B Testing. Google Optimizer. Free

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A b testing with google optimizer l.jpg

A/B Testing with Google Optimizer

Presented byPete DuMelle PD Design, Inc

Brought to you by

UniForum Chicago

HTTP://PDDESIGNINC.COM


Overview l.jpg
Overview

  • What is A/B Testing

  • How to use Google Optimizer

  • Other ways to use A/B Testing



Google optimizer l.jpg
Google Optimizer

  • Free

  • Website testing and optimization tool

  • Helps optimize site design and content

  • Helps increase revenue and ROI


How it works l.jpg
How it works

  • Design two or three different pages

  • Sign up for a Google account

  • Add some Java code to a few of the pages

  • Let Google track and direct web traffic

  • You view the reports


How to set up l.jpg
How to set up

  • Design your two or three webpages

  • Go to www.google.com/websiteoptimizer

  • Login with google ID or make an new account







Plug ins for cms l.jpg
Plug-Ins for CMS

  • Drupal

    • http://drupal.org/project/google_website_optimizer

  • WordPress

    • http://websiteoptimizer.contentrobot.com/

  • Joomla

    • http://www.compassdesigns.net/joomla-tutorials/how-to-use-google-web-optimizer-in-joomla


Other usages for a b testing l.jpg
Other usages for A/B Testing

  • Email Campaigns

    • MailChimp.com (built in feature)

    • Manually

      • 25% Version 1, 25% version 2

  • Links

    • bit.ly (share, track, and analyze your links.)

      • Post, Social Media, Articles


Key points l.jpg
Key Points

  • Google Optimizer

    • Free

    • Easy to setup

    • Works with CMS

    • Good way to test designs and content

    • Works in combination of Google Analytics

  • A/B Testing

    • Is not just for web pages


Slide15 l.jpg

Pete DuMelle

PD Design, Inc.

847-769-7495

[email protected]

Presentation

http://www.pddesigninc.com/BusinessBuilding.shtml

Articles

http://ezinearticles.com/?expert=Peter_DuMelle

Thank You


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