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A/B Testing with Google Optimizer. Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago. HTTP://PDDESIGNINC.COM. Overview. What is A/B Testing How to use Google Optimizer Other ways to use A/B Testing. A / B Testing. Google Optimizer. Free

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A/B Testing with Google Optimizer

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A b testing with google optimizer l.jpg

A/B Testing with Google Optimizer

Presented byPete DuMelle PD Design, Inc

Brought to you by

UniForum Chicago

HTTP://PDDESIGNINC.COM


Overview l.jpg

Overview

  • What is A/B Testing

  • How to use Google Optimizer

  • Other ways to use A/B Testing


A b testing l.jpg

A / B Testing


Google optimizer l.jpg

Google Optimizer

  • Free

  • Website testing and optimization tool

  • Helps optimize site design and content

  • Helps increase revenue and ROI


How it works l.jpg

How it works

  • Design two or three different pages

  • Sign up for a Google account

  • Add some Java code to a few of the pages

  • Let Google track and direct web traffic

  • You view the reports


How to set up l.jpg

How to set up

  • Design your two or three webpages

  • Go to www.google.com/websiteoptimizer

  • Login with google ID or make an new account


How to set up continued l.jpg

How to set up (continued)


How to set up continued8 l.jpg

How to set up (continued)


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How to set up (continued)


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How to set up (continued)


Reporting l.jpg

Reporting


Plug ins for cms l.jpg

Plug-Ins for CMS

  • Drupal

    • http://drupal.org/project/google_website_optimizer

  • WordPress

    • http://websiteoptimizer.contentrobot.com/

  • Joomla

    • http://www.compassdesigns.net/joomla-tutorials/how-to-use-google-web-optimizer-in-joomla


Other usages for a b testing l.jpg

Other usages for A/B Testing

  • Email Campaigns

    • MailChimp.com (built in feature)

    • Manually

      • 25% Version 1, 25% version 2

  • Links

    • bit.ly (share, track, and analyze your links.)

      • Post, Social Media, Articles


Key points l.jpg

Key Points

  • Google Optimizer

    • Free

    • Easy to setup

    • Works with CMS

    • Good way to test designs and content

    • Works in combination of Google Analytics

  • A/B Testing

    • Is not just for web pages


Slide15 l.jpg

Pete DuMelle

PD Design, Inc.

847-769-7495

pdumelle@pddesigninc.com

Presentation

http://www.pddesigninc.com/BusinessBuilding.shtml

Articles

http://ezinearticles.com/?expert=Peter_DuMelle

Thank You


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