Contextual Advertising . Ankit Mehta. Brief history of online advertising. May 1978: First Marketing Spam form DEC Marketing representative. 1994: First banner ad by AT&T on Hotwired.com . History of online advertising. 1996: First interactive ad by HP where users can play ping pong .
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Screenshot from the game Burnout Paradise”
Advertisement of IBM in the online world Second Life
A system is context-aware if it uses context to provide relevant information and/or services to the user, where relevancy depends on the user\'s task.
This avoids the vocabulary mismatch problem.
Pay Per Click and Cost per lead are the more dominant revenue models
Banner ads affected by banner blindness