Contextual Advertising . Ankit Mehta. Brief history of online advertising. May 1978: First Marketing Spam form DEC Marketing representative. 1994: First banner ad by AT&T on Hotwired.com . History of online advertising. 1996: First interactive ad by HP where users can play ping pong .
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Screenshot from the game Burnout Paradise”
Advertisement of IBM in the online world Second Life
A system is context-aware if it uses context to provide relevant information and/or services to the user, where relevancy depends on the user's task.
This avoids the vocabulary mismatch problem.
Pay Per Click and Cost per lead are the more dominant revenue models
Banner ads affected by banner blindness