Meet the people tours taking customers to the producers www traidcraft tours com
Download
1 / 18

Meet the People Tours Taking customers to the producers traidcraft-tours - PowerPoint PPT Presentation


  • 435 Views
  • Updated On :
  • Presentation posted in: Travel / Places

Meet the People Tours Taking customers to the producers www.traidcraft-tours.com. 21-23 September 2007 . Tourism Session . Background Our approach The story so far Where do we go from here?. How it all started……. Study tours (not ‘holidays’) 15+yrs Initially, 4 or so a year.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Meet the People Tours Taking customers to the producers traidcraft-tours

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Meet the People Tours Taking customers to the producerswww.traidcraft-tours.com

21-23 September 2007


Tourism Session

  • Background

  • Our approach

  • The story so far

  • Where do we go from here?


How it all started……..

  • Study tours (not ‘holidays’) 15+yrs

  • Initially, 4 or so a year.

  • Feedback always positive

  • Lots of staff time within TC

  • Intense experience

  • Dropped to 1 or 2 tours per year: India, Kenya

  • 6 years ago started talking to Skedaddle about alternative approach


A new approach – ‘Meet The People’

  • Our aim is to build understanding:

    • Of fair trade and its impact, difficulties and successes

    • The producers, their countries and culture

    • The broader issues people face

    • See a country, its natural beauty and wildlife

    • And have a great holiday with like minded people

    • ….develop producers understanding of us

    • …and develop experience of fair trade tourism


A new approach – ‘Meet the People’

  • Responsible / Fair trade approach

    • Transparency

    • Fair return

    • Long term relationship

    • Partnership with Local TO’s & Guides

  • Partners / producers benefit / get support

  • Feedback from Producers through TC

  • A commercial approach (TC model)


  • A new approach – ‘Meet the People’

    • Careful development of itineraries

      • Remote areas off the tourist trail

    • Briefing and reunions are key part of the experience

    • Light footprint / responsible travel

      • Small number of departures, small group max 12 to 14

      • Not mass tourism

      • Responsible Travel Policy / Travellers Code

      • Carbon Off-setting for flights (customer optional)


    The story so far……..

    • 1 to 12 tours - ‘02 & ‘07, 350 customers in last 5 yrs

    • Destinations

      • India, Thailand, Bangladesh, South Africa, Malawi, Kenya

      • Cuba, Philippines, Sri Lanka

      • NEW - Peru, Vietnam, Central America/Coffee, Ghana / Cocoa

  • Feedback - 97% Excellent / Very Happy

  • 65% of spend in in local economy

  • Donations to producers, projects

  • Customers gone on to help projects

  • Customers gone on to give talks / spread the word

  • We are getting there…..


  • “I feel more determined

    to promote fair trade after

    seeing the benefits first hand

    that producers get, including

    self-respect and recognition

    of their skills”

    “My visit increased

    my belief in the

    importance of fair trade.

    “Best holiday yet!”

    India


    Kenya

    “I have a much better knowledge of the country and understanding of the people.”

    “It was really good to visit the producers.”

    “An outstanding holiday.”


    Thailand

    “ The trip has confirmed my commitment to provide a market for fair trade goods”

    “One of the best holidays I’ve ever had”

    “An amazing experience”


    South Africa

    “It was a life enhancing two weeks”

    “I appreciate the importance and complexities of work of Traidcraft.”

    “Much more than a holiday – it was an enriching experience in so many ways”


    What are benefits of the tours?

    • Buzz groups / small groups

      • From the perspective of …..

        • Producers

        • Tour Operator Partners

        • Traidcraft

        • Customers

        • …and more widely


    Your holidays?

    • Did you have a holiday in last yr / 18 month

      • LH, EU, UK

  • How many?

    • 1, 2, 3, 4, more?

  • When last time on LH holiday?

    • Organised group or self organised

  • Would you consider a MTP as alternative?


  • The Worlds largest Industry

    • Employs 200+ million people (8%)

    • 8% + of worlds GDP

    • 65 out of 69 of the LDC biggest FC earner

    • Predicted to double by 2020

    • FT tourism 10 years behind commodities


    Problems of International Tourism

    • Cultural conflict

    • Working conditions

    • Displacement

    • Water shortages

    • Environmental impact

    • Exploitation of women / sex tourism


    Things to think about…..

    • Environment Impact

    • Biggest industry in the world, impacts on millions

    • Growing interest in responsible travel

    • Fair trade in tourism – a label?

    • Holidays are biggest annual purchase - why not make it that a fair trade one?

    • Should we expand?


    Where do we go from here?

    • Sell outside of TC customers? how?

    • Promote Fair Trade in tourism?

    • Support development of a label?

    • How big?


    Meet the People Tours Taking customers to the producerswww.traidcraft-tours.com

    21-23 September 2007


    ad
  • Login