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Consumer Trends, Libraries and Constant Change . Dodie Ownes Information Services Consultant Presented at the Colorado Association of Libraries Conference 2007 Nov. 10, 2007 [email protected] TRENDS – moving in a new direction. Shift, turn, revolve, bend, incline, extend

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Consumer trends libraries and constant change l.jpg

Consumer Trends, Libraries and Constant Change

Dodie Ownes

Information Services Consultant

Presented at the Colorado Association of Libraries Conference 2007 Nov. 10, 2007

[email protected]


Trends moving in a new direction l.jpg
TRENDS – moving in a new direction

  • Shift, turn, revolve, bend, incline, extend

    • Trends can be cyclical – watch intensity

    • Longevity and intensity of cultural impact of trends varies greatly

    • Your inclinations may not be mine, and that’s okay

    • Trendsetters are tastemakers, arbiters, role models

      • NPR, CSI, Halo 3, Target, The Simpsons, The Rockies, Amazon, Rachel Ray, Entertainment Tonight, skateboarding, Biggest Loser, Whole Foods



Recognizing trends l.jpg
Recognizing trends

  • Mass media acceptance/recognition

  • Consumer mass market adoption

  • Validity, stability, measurable impact

  • Retrospective or futuristic?

  • New and improved – or repackaged

  • Early adopters shape trends

  • Ripple or tsunami?


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Get Library Trend Savvy!

  • Read/seek/share widely within the profession

    • Reach outside comfort zone

    • Print, online, blogs, discussion lists

    • Participate in local, regional, national conferences, interest groups, workshops and social gatherings

    • Shadow a colleague, trade jobs for a day

    • Take a “busman’s holiday”

LISNews

Libnet

Content Nation

TOP 25 Librarian Bloggers


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Get Real World Trend savvy!

  • Read/seek/share widely OUTSIDE of the profession

    • Reach outside comfort zone

    • Print, online, blogs, discussion lists

    • Participate in local, regional, national conferences, interest groups, workshops and social gatherings

    • Keep eyes/ears/nose/mind open to all possibilities


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How do consumer trends affect my library?

  • Expectations, perceptions, and experience of library patrons

  • Acknowledgement by library staff that patron expectations are constantly being reformed


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Take your cues from the winners …

  • Anticipate the need of the patron

  • Take the category of patron into consideration when creating space, collection and services

  • Encourage discovery along with meeting practical needs



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Ways to reach out to the community

Local media coverage

Electronic newsletters

Co-market with local cultural institutions

Ask them what they want – hours, staff, collection, programs?

Speakers Bureau

Make your presence known and inviting

Library Web site must be patron-friendly; landing page must be informative

Staff must be accessible and visible in the community

Host community groups as often as possible

Don’t wait ‘til they stop coming to you!


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Is that a trend ahead?!

  • “the teens keep asking us where the anime and manga is kept”

  • “if I can’t load it on my iPod, it’s not worth messing with”

  • “the middle school boys want us to have game systems for check out”

  • “audiobooks are circ’ing more than ever – should we look at Playaways?”

  • “I don’t do wires …”


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Eyes wide open ….

  • Make use of ILS reporting features to watch for jumps/dips in circulation of subject, media and genre categories

  • Observe, observe, and observe more

  • Exit polls and surveys

  • Does someone keep moving the furniture?

  • Consider every complaint as a suggestion

  • Establish system to monitor effects of changes made in response to demand


Resource list l.jpg

Anderson, Chris. The long tail. 2006

Godin, Seth. The big red fez; how to make any Web site better. 2002

Johnson, Lisa. Mind your x’s and y’s; satisfying the cravings of a new generation of consumers. 2006

Kazanjian, Kirk. Exceeding customer expectations. 2007

McConnell, Ben. Citizen marketers. 2006

Underhill, Paco. The call of the mall. 2005

eMarketer e-newsletter

MarketingVox e-newsletter

PW Daily e-newsletter

LJ Xpress weekly e-newsletter

LJ Academic e-newsletter

www.google.com/alerts

Bloglines – consolidate blogs

http://www.libdex.com/weblogs.html

Free Range Librarian

Tame the Web

Librarian.net

Lorcan Dempsey’s weblog

The Shifted Librarian

BabyBoomerLibrarian

Resource List


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Remember – trends are nothing to be scared of!

An Introduction to Public Librarianship - Edmund V. Corbett (1952)


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