Communication
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Communication. Is a symbolic process using symbols with SHARED MEANING to exchange ideas and information. MASS COMMUNICATION-(in general) requires symbols that can be relevant to a mass audience that is:. Mass Audience symbols. Highly Diverse. Mass Audience symbols. Highly Diverse

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Communication l.jpg
Communication

  • Is a symbolic process using symbols with SHARED MEANING to exchange ideas and information.

  • MASS COMMUNICATION-(in general) requires symbols that can be relevant to a mass audience that is:


Mass audience symbols l.jpg
Mass Audience symbols

  • Highly Diverse


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Mass Audience symbols

  • Highly Diverse

  • Widely Diffused


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Mass Audience symbols

  • Highly Diverse

  • Widely Diffused

  • Easily Distracted


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Mass Audience symbols

  • Highly Diverse

  • Widely Diffused

  • Easily Distracted

  • Increasing Fragmented


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Media Criticism Com 327

  • Mass Communication defined


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Media Criticism Com 327

  • Mass Communication defined

  • Mass communication occurs when a small number of people send messages to a large anonymous and usually heterogeneous audience through the use of specialized communication media.


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Media Criticism Com 327

  • Mass Communication defined

  • The units of analysis for mass communication are the messages, the mediums, and the audience.


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Media Criticism

  • Understanding the MESSAGE

  • Teleliteracy

  • Visual literacy

  • TV Programs and their styles


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Media Criticism

  • Understanding the AUDIENCE

  • Identification/Classification

  • Consumption

  • Measurement


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Media Criticism

  • Understanding the MEDIUM (Television)

  • Transmission

  • Reception

  • History


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Television viewing appears to be effortless. To some extent it is, but it requires a set of skills referred to as “Teleliteracy” and “Visual Literacty”


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THE MESSAGE it is, but it requires a set of skills referred to as

  • Teleliteracy

  • The understanding of visual and aural production techniques not available in human perception and not a part of our physiological and psychological repertoire


Unnatural elements l.jpg
Unnatural elements it is, but it requires a set of skills referred to as

  • The Point of view editing in cinema verite(Pictorial storytelling)


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Unnatural elements it is, but it requires a set of skills referred to as

  • The Point of view editing in cinema verite(Pictorial storytelling)

  • Time Manipulation

    -Flashback, time leaps,dreams sequences,time lags.


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Unnatural elements it is, but it requires a set of skills referred to as

  • The Point of view editing in cinema verite(Pictorial storytelling)

  • Time Manipulation

  • Extreme perspectives

    -extreme zooms, aerial views, fast/slo mo,

    replays


Unnatural elements17 l.jpg
Unnatural elements it is, but it requires a set of skills referred to as

  • The Point of view editing in cinema verite(Pictorial storytelling)

  • Time Manipulation

  • Extreme perspectives

  • Audio tracks

    -laugh tracks, mood music, voice overs, transistions


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Unnatural elements it is, but it requires a set of skills referred to as

  • The Point of view editing in cinema verite(Pictorial storytelling)

  • Time Manipulation

  • Extreme perspectives

  • Audio tracks

  • Segmentation/discontinuity

    -scene to scene, show to show, episode to episode to episode


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Acquired knowledge it is, but it requires a set of skills referred to as

  • Repeated exposure

  • Assimilation (making sense of collective whole)

  • Suspension of disbelief

  • Cognitive Complacency


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THE MESSAGE it is, but it requires a set of skills referred to as

  • VISUAL LITERACY

  • The Physiological & Psychological skill necessary to visual scan, mentally perceive & understand the outside world

    or

    The application of real world perceptual abilities to TV’s 2 dimensional world


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THE MESSAGE it is, but it requires a set of skills referred to as

  • VISUAL LITERACY

  • Acquired and mastered through social experience & Interaction

  • Applicable to TV Presentation/storytelling that replicate real world experience ( Verisimilitude-appears real)


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Dimension it is, but it requires a set of skills referred to as Life is 3D, TV is 2D so we must apply our real world visual literacy to the TV World


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Dimension it is, but it requires a set of skills referred to as Life is 3D, TV is 2D so we must apply our real world visual literacy to the TV World

  • Binocular Disparity- the ability to focus on an object within a wide range of vision, giving it clarity=Camera lens


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Dimension it is, but it requires a set of skills referred to as Life is 3D, TV is 2D so we must apply our real world visual literacy to the TV World

  • Binocular Disparity

  • Motion Parallax – Understanding that closer objects move “faster” within field of vision. (TV is flat.. No “distance” just illusion of it.


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Dimension it is, but it requires a set of skills referred to as Life is 3D, TV is 2D so we must apply our real world visual literacy to the TV World

  • Binocular Disparity

  • Motion Parallax

  • Occlusion – Closer=bigger, capable of blocking sight of further objects


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Dimension it is, but it requires a set of skills referred to as Life is 3D, TV is 2D so we must apply our real world visual literacy to the TV World

  • Binocular Disparity

  • Motion Parallax

  • Occlusion

  • Paraproxemics- Closeness = intimacy

    Distance, camera angles=power, Dutch angle=something is wrong batman.

    “The Graduate” “Push Nevada”


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Dimension it is, but it requires a set of skills referred to as Life is 3D, TV is 2D so we must apply our real world visual literacy to the TV World

  • Binocular Disparity

  • Motion Parallax

  • Occlusion

  • Paraproxemics

  • Perceptual continuity-Point of sight, we tend to focus on objects of importance, dominance, attention ie phone ring,


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Dimension it is, but it requires a set of skills referred to as Life is 3D, TV is 2D so we must apply our real world visual literacy to the TV World

  • Binocular Disparity

  • Motion Parallax

  • Occlusion

  • Paraproxemics

  • Perceptual continuity

    EXPERIENCING THESE IN THE REAL WORLD ALLOWS OUR UNDERSTANDING OF THESE ON TV

    Easy transference..Mr Rodgers, West Wing


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Motion…Head/eyes replaced by the Camera/lens it is, but it requires a set of skills referred to as

  • Pan/tilt

  • Dolly

  • trucking

  • Zoom

  • Crane

  • Wire camera’s – Sports applications


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HOW do we make TV? it is, but it requires a set of skills referred to as


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How do we make TV? it is, but it requires a set of skills referred to as

  • By pulling from symbols that reflect both internal reality and external reality& creating an interaction of the two.

  • A balance of part fantasy/part reality


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Internal reality it is, but it requires a set of skills referred to as

-artistic expression

-creative enterprise

-existing technology

-storytelling devices

-budget

External reality

-The human conditions we share

-The times in history we share

Reality breakdown


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Internal reality it is, but it requires a set of skills referred to as

-narrative structure

-plot convention

-time frames-length

-dramatic formal

-Institutional constraints-fines

External reality

-societal norms

-legal system

-cultural values

-rites and rituals

-fads and fashions

Reality breakdown


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NON-NARRATIVE it is, but it requires a set of skills referred to as

NARRATIVE

TV PROGRAMS


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NON-NARRATIVE it is, but it requires a set of skills referred to as

-non-scripted stories

-social actors

-directly address/ acknowledge audience

-cheap to produce

NARRATIVE

TV PROGRAMS


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NON-NARRATIVE it is, but it requires a set of skills referred to as

-non-scripted stories

-social actors

-directly address/ acknowledge audience

-cheap to produce

NARRATIVE

-scripted story

-episodic

-actors-recurring cast

TV PROGRAMS


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NON-NARRATIVE it is, but it requires a set of skills referred to as

NARRATIVE

Genre/Types of programs


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NON-NARRATIVE it is, but it requires a set of skills referred to as

-talk shows

-game shows

-sports

-reality

NARRATIVE

Genre/Types of programs


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NON-NARRATIVE it is, but it requires a set of skills referred to as

-talk shows

-game shows

-sports

-reality

NARRATIVE

Comedy

-cartoons

-Seinfeld

Drama

-soap

-family

-SCI-FI

Genre/Types of programs


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Genre Evolution it is, but it requires a set of skills referred to as

  • Caused by Audience expectations due to sophistication/boredom/competition


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Genre Evolution it is, but it requires a set of skills referred to as

  • Primitive – Original rules derived from old medium


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Genre Evolution it is, but it requires a set of skills referred to as

  • Primitive – Original rules derived from old medium

  • Classical – Matured and firmly established rules


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Genre Evolution it is, but it requires a set of skills referred to as

  • Primitive – Original rules derived from old medium

  • Classical – Matured and firmly established rules

  • Revisionist – experimentation, bending or breaking of rules (genre bending) ie

    “firefly” sci-fi-western, “Mary Hartman” comedy-soap


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Genre Evolution it is, but it requires a set of skills referred to as

  • Primitive – Original rules derived from old medium

  • Classical – Matured and firmly established rules

  • Revisionist – experimentation, bending or breaking of rules (Genre Bending)

  • Paradic – makes fun of firmly established rules


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Genre Evolution Examples it is, but it requires a set of skills referred to as

SITCOM

“I love Lucy”

“Father knows Best”

“Roseanne”

“Married….with children”


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Genre Evolution Examples it is, but it requires a set of skills referred to as

Western

“Lone Ranger”

“Gunsmoke”

“Wild, Wild West”

“F-Troop”


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Genre Evolution Examples it is, but it requires a set of skills referred to as

Comedy/Variety

“Your Show of Shows”

“Carole Burnett Show”

“SNL”

“Dana Carvey Taco Bell hour”


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Genre Evolution Examples it is, but it requires a set of skills referred to as

Reality

“Candid Camera”

“Cops”

“Survivor”

“Joe Schmoe”


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Immaterial it is, but it requires a set of skills referred to as

No Physical properties of ownership

TV Programs are unique commodities


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Immaterial it is, but it requires a set of skills referred to as

Novel

No Physical properties of ownership

One time event

TV Programs are unique commodities


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Immaterial it is, but it requires a set of skills referred to as

Novel

Nonexclusive

No Physical properties of ownership

One time event

FREE for all

TV Programs are unique commodities


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Immaterial it is, but it requires a set of skills referred to as

Novel

Nonexclusive

Near-zero Marginal cost

No Physical properties of ownership

One time event

FREE for All

TV Programs are unique commodities


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Immaterial it is, but it requires a set of skills referred to as

Novel

Nonexclusive

Near-zero Marginal cost

Rapid Product Innovation

Short Shelf life

No Physical properties of ownership

One time event

FREE for All

Value diminishes if not ever changing

Odds for failure are great

TV Programs are unique commodities


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Television in particular requires that the audience: it is, but it requires a set of skills referred to as

  • Return week after week

  • Season after season

  • Same time, same channel


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Consumer it is, but it requires a set of skills referred to as

Consumed

TV Programs audience


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Consumer it is, but it requires a set of skills referred to as

Target audience

Voluntary

Communal, yet isolated

Selective, yet uncritical

Delivered programs

Consumed

TV Programs audience


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Consumer it is, but it requires a set of skills referred to as

Target audience

Voluntary

Communal, yet isolated

Selective, yet uncritical

Delivered programs

Consumed

Target manipulated

Demographic 18-49

Delivered to advertisers

TV Programs audience


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