How Sentiment Customer Insights Can Benefit Your Twitch Ad Campaigns

2. How Sentiment Customer Insights Can Benefit Your Twitch Ad Campaigns

3. Overview If you haven’t heard much about Twitch, you are not alone. Until now, the platform remained one-of-the best mysteries of the gaming world. Though rolled out in 2011, Twitch is a live video streaming platform for content creators and spectators who participate through online chat. Not to be confused with, Twitch streams are much more interactive than videos on other social platforms. To put it all in, high engagement levels and a strong bond with the audience are the main driving elements you think about marketing campaigns on Twitch. You might be thinking, “How to market on Twitch and make this channel work for me?” Well, get ready for the ride because we are about to share the secret – “Sentiment Analysis.” Here, we’ll shed light on why sentiment analysis is unskippable for Twitch marketing and how to strategize your Twitch ad campaigns with semantic customer insights.

4. Who Advertises on Twitch? Twitch is different. Although the industry mammoth Amazon owns it, its users are an added feather in its hat- “the tech-savvy gamers.” These people are well-versed with a high level of interactivity and love sharing their experiences. Twitch Audience is skewed as significantly male (a whopping 65%) and young (41% aged between 16-24 and 32% are between 25-34 years of age). Considering the stats, it’s not surprising that B2C companies selling apps and games, fast food, beverages, and gaming technologies dominate the lion’s share when everything funnels to advertising. For example, Guess’s collaboration with an influencer, Adelaide Kane, is once in a blue moon scenario of a brand leveraging the female minority through the site. Kane has around 2 million followers on Twitter, clearly showcased a cross-platform opportunity to align their fashion label with this influential millennial star.

5. Understanding Twitch As A Commercial Platform As it is a singular demographic, Twitch is unique in the way that its users may not be only watching content on desktops or mobiles, but on web-enabled TVs, PlayStation and Xbox. By advertising on Twitch, you are potentially reaching a wider audience that is not available to other advertisers. Here are some amazing stats about Twitch • 140 million active users every month • Up to 127,000 live broadcasts running at a single point of time • Over 100 million app downloads • 9.2 million live streamers • 2 million viewers on average at any one time

6. How Semantic Drive Better Ad Placements on Twitch? Integrating semantic analysis, brings a more targeted and qualified market for your business outreach. Besides, you can strategize a better stream of revenue by finding customer personas, strengthening partnership campaigns, and leveraging social media listening data. • Identify Your Customer Personas • Meet the Best Influencers for Your Brand • Safeguard Your Brand • Track Your Campaign • Uphold Partnership Campaign

7. Finally What’s the final thought when it is all about Twitch? It’s perfect for marketing. Because Twitch attracts enormous engagement, several Twitch influencers have a significant following. There’s more! Few marketers are presently on the platforms, which manifold the slim chances of making a substantial impact on a smaller scale. Supposedly you are of the opinion to make the most of the customer insight that Twitch can offer, partner with an industry expert offering cutting-edge-AI powered data analysis. An entrusted video content analysis is all you need to discover what Twitch users are thinking. Besides, it provides you with unaltered and unfiltered insights for your marketing and advertising campaigns.

8. Thank you! Understand your data, customers, & employees with 12X the speed and accuracy. Visit: www.repustate.com to learn more