Are you wondering how you can use Facebook groups to expand your reach and build a massive Audience. Listen as Pauline Stockhausen shares her best tips.
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to build a
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Add a banner for your group (your group photo)
Post a few items (i.e. photos) before you start
Define who you
are trying to
Be strategic about
Consistent content is a key component to keep
your group members engaged
Have a well-defined avatar
member and set expectations.
Build relationships with the
When you find people with good
content, reach out to them and
ask them to share.
Do not add people to your group unless they have explicitly requested to be added.
! If you want your friends to join your group, send them a private message and GIVE THEM the OPTION.
Bring on more admins to help
manage the group.
Assign each one a task.
Have them swap tasks every
so often to help them become
familiar with everything that
needs to be done in the group.
Create a separate Facebook
group for them to be able to
work together and even share
looking at what they post, their pictures and their names.
If they are already connected to multiple people in the group,
they can usually be let in.
Check to see how long they have been on Facebook. If the
account is new, they are usually spammers and shouldn’t be
Check out their profile. You can usually tell if it’s a fake profile by
When a person come into the group and leave spam, try to do educate that person first. Remind
them of the rules of the group.
If they continue to leave spam, they should be removed from the group.
Pin themes for photos that the members should take and post
Pin a post to function as a live chat.
Your upcoming events.
Competitions hosted by the group
Feature your members.
If someone has won an award, pin that.
Giveaways for members. If they want to get in the drawing,
they can comment below.
Strategically pin promotions of your product(s) or service(s).
Member of the
It’s a good idea to rotate these pins and use them to engage the community. The frequency of
rotating your pins will depend on the group.
Yes, you have the option to upload files in groups.
This is a good place to store resources for your members.
A good place for a member directory and for recommendations.
Might be helpful to remind your members at least once a month about
the available resources.
Most people don’t understand how to use them, so if you use this feature, you need to explain
to your members.