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Facebook Groups: How to Build a Massive Audience - PowerPoint PPT Presentation


Are you wondering how you can use Facebook groups to expand your reach and build a massive Audience. Listen as Pauline Stockhausen shares her best tips.

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Facebook Groups: How to Build a Massive Audience

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Presentation Transcript


How to Use

Facebook

Groups

to build a

MASSIVE

Audience

www.becomeablogger.com


What you'll need to set up your group

JOIN OUR GROUP

Add a banner for your group (your group photo)

Members

Discussion

Events

Photos

Files

You

Members

13 hours

Post a few items (i.e. photos) before you start

sharing.

Group description

Rules


How to Grow a Facebook Group

Define who you

are trying to

attract.

Be strategic about

posting content

regularly.

Consistent content is a key component to keep

your group members engaged

Have a well-defined avatar

LIKE

COMMENT


Private message every new

member and set expectations.

Build relationships with the

group members.

Encourage

members to

post

When you find people with good

content, reach out to them and

ask them to share.

LIKE

COMMENT

Do not add people to your group unless they have explicitly requested to be added.

! If you want your friends to join your group, send them a private message and GIVE THEM the OPTION.


How to Manage Larger Groups

ADMINS

Bring on more admins to help

manage the group.

Assign each one a task.

Have them swap tasks every

so often to help them become

familiar with everything that

needs to be done in the group.

Create a separate Facebook

group for them to be able to

work together and even share

ideas.

LIKE

COMMENT


Approving Members and Moderating Spam

?

REQUEST TO

JOIN GROUP

looking at what they post, their pictures and their names.

If they are already connected to multiple people in the group,

they can usually be let in.

Check to see how long they have been on Facebook. If the

account is new, they are usually spammers and shouldn’t be

accepted.

Check out their profile. You can usually tell if it’s a fake profile by

LIKE

COMMENT

!

When a person come into the group and leave spam, try to do educate that person first. Remind

them of the rules of the group.

If they continue to leave spam, they should be removed from the group.


Taking advantage of Pinned Posts

Pin themes for photos that the members should take and post

Pin a post to function as a live chat.

Your upcoming events.

Competitions hosted by the group

Feature your members.

If someone has won an award, pin that.

Giveaways for members. If they want to get in the drawing,

they can comment below.

Strategically pin promotions of your product(s) or service(s).

Member of the

Month

LIKE

COMMENT

!

It’s a good idea to rotate these pins and use them to engage the community. The frequency of

rotating your pins will depend on the group.


Group Files

Yes, you have the option to upload files in groups.

This is a good place to store resources for your members.

A good place for a member directory and for recommendations.

Might be helpful to remind your members at least once a month about

the available resources.

LIKE

COMMENT

!

Most people don’t understand how to use them, so if you use this feature, you need to explain

to your members.


More on this at www.becomeablogger.com


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