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Women and Tobacco Use: Deadly in Pink . The tobacco industry’s latest marketing tactics to lure women and girls Tobacco-Free Michigan Meeting 4/29/09. The impact of smoking among women and girls. How many women and girls smoke? > 20 million women – U.S. 17.4% - U.S.

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Women and Tobacco Use:Deadly in Pink

The tobacco industry’s latest marketing tactics to lure women and girls

Tobacco-Free Michigan Meeting

4/29/09


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The impact of smoking among women and girls

  • How many women and girls smoke?

    • > 20 million women – U.S.

      • 17.4% - U.S.

      • 24% - Michigan, ages 18 to 44

    • > 1.5 million girls – U.S.

      • Nearly 1 in 5 high school girls continue to smoke (18.7 %)

      • 18% - Michigan

  • Each year, more than 170,000 women die from smoking-related diseases.

    • Cardiovascular diseases (450,000 women)

    • Lung cancer rates are decreasing for men, while they have yet to decline for women. (66,000 women)

Sources: CDC, (2007). MMWR; CDC. (2007). YRBS; MDCH, (2007). BRFSS.; MDE (2007). YRBS


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Outcomes of smoking specific to women

  • Menstrual problems

  • Difficulties with conception

    • ↑ cigarettes smoked, ↓ fertility

  • Pregnancy complications

    • LBW/VLBW infant, preterm birth, stillbirth, miscarriage

  • Earlier onset of menopause

  • Osteoporosis

    • Becoming a greater issue for today’s youth smoking at earlier ages

Sources: USDHHS, (2004). The health consequences of smoking: A report of the Surgeon General.


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What do women smoke?

  • Select brands that are “low tar” or lower nicotine brands.

    • “Lights”, “Ultra Lights”

    • Virginia Slims – “You’ve come a long way baby”

      • Historical ad campaigns

  • There is no evidence that lower tar or lower nicotine brands reduce the risk of heart attacks, CLRD or lung cancer.

Sources: Djordjevic, M.V. et al. (1997).; Farrow, D.C., & Samet, J. (1991).


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What is the Industry up to now?

  • January 2007 – R.J. Reynolds

    • Latest version of Camel – Camel No. 9

    • Shiny black boxes with hot pink and teal borders

    • Ads with flowery imagery and vintage fashion

    • Promotional giveaways

      • Hot pink flavored lip balm, cell phone jewelry, tiny purses, and wristbands

      • “Barbie Camel”


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What is the Industry up to now?

  • October 2008 – Philip Morris USA

    • Virginia Slims purse packs with “superslim” cigarettes

    • Promotion – weight control and convenience of carrying cigs. in a small clutch-style purse

    • “Superslims Lights” & “Superslims Ultra Lights”


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Response to Industry Campaigns

  • “Deadly in Pink” Report

    • CFTFK, AHA, ALA, ACS Cancer Action Network, RWJ

    • www.tobaccofreekids.org/deadlyinpink


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Taking Action

  • FDA legislation

  • Write to magazines featuring ads (handout)

    • Vogue

    • Glamour

    • Cosmo

    • Marie Claire

    • SELF – Isn’t this a health & fitness magazine?!?

    • Allure

  • Share “Deadly in Pink” video and report with members, partners, health care providers and elected officials

  • Refer to web site: http://www.deadlyinpink.org


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