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The French Cultural Institute presents 7 th French Spring in Ukraine French Cultural Institute Born in 1994 Director : Matthieu Ardin with a team of 60 people One of the 176 French Centers over the world A network of centers & alliances in the country

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The French Cultural Institutepresents

7th French Spring in Ukraine


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French Cultural Institute

  • Born in 1994

    • Director : Matthieu Ardin with a team of 60 people

    • One of the 176 French Centers over the world

    • A network of centers & alliances in the country

    • Supported by French State & linked to Embassy

  • Mission: Contribute to French culture radiance

    • Cultural program presenting the most creative aspects of French artistic creation and promoting debates around famous intellectuals and writers.

      • 150 000 attendees to events organized by IFU and partners

      • French Spring, Shorts Night, Week of Francophonie…

      • 100 French films screened in Ukraine

    • French language lessons

      • More than 3000 students (20% progression/2008) at IFU

      • 5000 teachers and 400 000 students across the country

    • Multimedia library with 13000 documents : books, audio, video...

  • Considered as the main cultural operator


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French Spring event

  • Concept :Highlighting French actual creation and contemporary artistic performances around Ukraine. Show the best, the most innovative and most popular from outdoor events to more confidential experiences.

  • Targets :

    • 40% Students and young cultural elite (18-25 years)

    • 35% Middle to upper class young workers (25-35 years)

    • 15% Ukrainian families mostly during open air performance

    • 10% Officials, Ministries, Embassies, local influencers

    • 80 000 attendees in 2009

  • Location : Kyiv + 5 cities (Lviv, Odessa,Kharkiv,

    Donetsk, Dnipropetrovsk)


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French Spring 2010

  • Opening date : Friday April, 9th – April, 30th

  • Location : Kyiv and region (5 cities)

  • Target audience: 100 000 attendees

  • 2010 program

    • Opening April, 9th:

      • Open air performance “Place des Anges” Sophyisky Square

      • VIP opening cocktail in Hyatt Hotel + VIP lounge

      • VIP after party

    • Movie program with

      • A Tribute to…

      • Pre-Premiere week + extra events

      • Shorts Nights

    • Innovative circus on tour: “Cirque Baroque”

    • Contemporary Dance company on tour : Sarah Ducat

    • Exhibitions, conferences...



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Juliette Binoche

1st time in Kiev


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Juliette Binoche

  • Concept : honor one of the most creative actress. Project supported by French Cultural Ministry & Culture France on tour in Sidney, Tokyo, Paris, Montreal, New York…

    • “Jubilations”, a selection of her best movies

      • Official opening : Kiev Kino (cocktail 300 people)

      • Kiev & 5 cities : 10 000 attendees

    • “In eyes”, unique exhibition of her art works (Kiev)

      • VIP Vernissage + 3 weeks exhibition

      • Exhibition catalogue – Limited edition

    • Book presentation & signature


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“Jubilations”,

A selection of her best movies

  • Kiev & 5 cities : 10 000 attendees

  • Official opening with Juliette Binoche in Kiev

    • Kiev Kino: Red carpet, cocktail 300 people

    • Special Q/A meeting with audience

  • Other cities: opening cocktails

  • Press conference in Kiev + 6 exclusive interviews

  • Film selection:

    • Trois Couleurs : Bleu - Krzysztof Kieslowski

    • Rendez-vous - André Téchiné

    • Les Amants du Pont Neuf & Mauvais Sang - Leos Carax

    • Décalage horaire - Danièle Thompson

    • L’Heure d’été - Olivier Assayas


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“In eyes” unique exhibition

  • Her selection of 68 of her own paintings

    • 34 portraits of film makers she worked with

    • 34 portraits of the roles she performed

    • Letters/ poems to her directors

  • Exhibition (3 weeks)

    • Red carpet

    • Private VIP visit

    • Vernissage with Juliette Binoche (300 p)

  • Exhibition catalogue limited edition: 1000 ex.

  • Book selling & signature session


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“In eyes” J.Binoche exhibition

  • Location (tbc): Zeh Gallery >> http://www.zeh.com.ua/

    • Contemporary private gallery


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Communication

& Media plan


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Media – Press partnership

  • Press conferences

    • March, 31st – Hyatt > Presenting French Spring (60 journalists in Kyiv)

    • April – With Juliette Binoche

  • Partnerships

    • Top 10 special cover + citylights Juliette Binoche. The week before of her arrival

    • Kyiv media holding (7+7, Tv 5…) : announcement + report

    • ELLE Special edition + cover with Binoche + photo report (Mai issue)

    • Harper’s Bazar : Advertizing full page + photo report

    • Cosmopolitan: Full anouncement

    • Story: Special story/interview

    • Zerkalo niedieli

    • 1+1 : Special Katia’s show and report

    • Novy Canal, ICTV (in progress)

    • Prostoradio, Gala, Era, Europa :1 week before the event 80-150 spots each

    • www.jetsetter.ua full coverage


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French Spring General Communication PlanKharkiv, Kyiv, Lviv, Donetsk, Dnipropetrovsk, Odessa

  • French Spring Printed tools 3 weeks before

    • 3000 catalogues (high level edition)

    • 15 000 programs

    • 400-500 city-lights (Global visual)

    • 50 Metro light boxes - Kyiv

    • 6000 posters A1

    • 3000 invitations to the opening and events

    • Banners on event sites, Embassy, Ifu, sponsors

  • Public relations with Ambassador of France, local influencers, cultural and artistic elite, business…

    • 6 opening ceremonies: 300 people in Kyiv, about 200 in each other cities

    • 4 opening cocktails for the launch of Avant-premieres Film Festival

    • 4 breakfasts party for the early morning of Nights Short

  • Interactive communication

    • Web site promotion

      • IFU (new release!), French Embassy, media partners, private sponsors site…

      • Kino-teatr.ua…

    • E-mailing campaign (3000 address x 8 times)


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Tribute to Juliette Binoche communication plans

  • “Jubilations” cinema

    • 10 000 programs

    • 1000 posters A1, 50 city-lights

    • 500 invitations to VIP cocktail

    • Dedicated press conference with guest

  • “In eyes” exhibition

    • 700 invitations to VIP vernissage

    • 30 citylights

    • 1000 catalogue Special Edition



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Juliette Binoche - Partnership

The Sponsor is associated to any communication tools dedicated to the tribute

  • Press conference & press release (logo)

  • Press wall each occasion for photo session

  • Print:

    • Logo on posters, city-lights, programs, banners, web&mail campaign

    • Logo on VIP Invitations to cocktail

    • Full page in exhibition catalogue

  • Advertising:

    • Promotional advert rollik before each screen (35mm or DVD format)

    • Logo on advert pages in Harper’s,

  • Invitations and free tickets:

    • 10 invitations to vernissage

    • 4 invitations to cinema opening

    • 2 invitations to private visit

  • Bonus:

    • Logotype on IFU website (yearly basis)

    • Special marketing activities to be discussed


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Thank you for your attention

Contact for tailored package

And advertising

Virginie Narjollet, Institut francais d’Ukraine

T: 095 88 62 602

[email protected]


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