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O v e r v i e w. Facts & Figures. The City of London. Population: 352,000 CMA: 464,300 Located in the heart of Southwestern Ontario, at the forks of the Thames River At the junction of hwy 401 & 402 2 hours from Toronto, Windsor/Detroit. Facts & Figures. Fanshawe College.

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O v e r v i e w l.jpg
Overview


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Facts & Figures

The City of London

  • Population: 352,000

  • CMA: 464,300

  • Located in the heart of Southwestern Ontario, at the forks of the Thames River

  • At the junction of hwy 401 & 402

  • 2 hours from Toronto, Windsor/Detroit


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Facts & Figures

Fanshawe College

  • 13,000 full-time students in LondonAbout 1,000 at area campuses – Simcoe, Woodstock, St. Thomas, Strathroy & Tillsonburg

  • 35,941 part-time studentsplus continuing education (some use of Library facilities)Total: 50,940

  • 119 post-secondary diploma & certificate programs

  • Library Technician program: 1970 – 2000About 20 grads/year


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Facts & Figures

Fanshawe College

  • Theatre Arts performance program, 2 year diploma, began in Sept. 2003In 2004, built a black box theatre facility in Galleria London

  • Letters & Arts Society: public reading series for 30 years

  • CIXX FM radioResearched, produced and broadcast by the students of the Broadcast Journalism programsCoverage of community events


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Facts & Figures

The University of Western Ontario

  • Established in 1878

  • One of London’s major employers

  • Ontario’s third largest university

  • Fourth-largest research library facility in Canada

  • Students: 25,000, including 2,300 Masters’ students & 1,200 PhD students5,090 at affiliated university colleges (Brescia, Huron & King’s)TOTAL: 30,000 +

  • Alumni: 210,000 worldwide


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Facts & Figures

Faculty of Information & Media Studies (FIMS)

  • MA of Journalism

  • MA & PhD in Media Studies

  • MLIS & PhD in Library & Information Science

  • Relationship with Public Library

  • GSLIS Library dispersed in stages, 1992-1997

  • Converted to Graduate Resource Centre (FIMS)


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Facts & Figures

Western Centre for Continuing Studies

  • Moved to Galleria London in 2001

  • Professional & personal development courses, credit & non-credit 6,000 – 8,000 students per year

  • MissionContinuing Studies at Western is the educational bridge between the university and the communities. Through innovative leadership in lifelong learning, we create and deliver responsive and accessible programs which build on the University’s academic strengths.

  • VisionInnovative leadership in lifelong learning


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Facts & Figures

London Public Library

  • 16 locations

  • Central Library located adjacent to Galleria London, downtown, Fall 2002

  • MissionWe are passionate about making a difference in our community, one person at a time, by enriching lives and empowering people through relevant, accessible, high quality Library services.

  • VisionLondon Public Library is the Community Hub that strengthens individuals, families and neighbourhoods by connecting them to people and to relevant information, collections, programs and resources.


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Facts & Figures

The Book Store at Western

  • Serving The University of Western Ontario since 1925

  • Owned by The University of Western Ontario, supports its academic mission

  • “Events That Matters” – email sign up

  • Author events with Public Library for many years


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Western Reads to London Reads

  • History of the program

  • Selection of celebrity readers

  • Selection of short list

  • Partnerships

  • Program roll out


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Background

  • Started with Western’s 125th Anniversary

  • Became key program to Alumni Relations

  • Aligns with strategic plan: Engaging the Future

  • Continued commitment from The Book Store at Western

  • Partners with London Public Library


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Celebrity ReadersFrom Western

  • Administration - President, VP, AVP, Dean

  • Alumni – city leaders and lead volunteers

  • Students – Book Store at Western staff

  • Faculty – “Super Psych” prof

  • Staff – Mustangs Football Coach, Western Libraries librarians


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Celebrity ReadersFrom the Community

  • Authors – Emma Donoghue, George Bowering

  • Arts – Museum London, The Grand Theatre

  • City Council – Mayor and Council

  • Media – Print, Radio and TV

  • Chamber of Commerce President

  • London Public Library staff

  • Business Leaders, Restaurant Owner


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Selections

  • Panel of celebrity readers

  • Long list from publishers

    *Canadian, paperback, living author*

  • Short list chosen by pairs


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Strategies/Tactics

  • Grow planning committee – book rep, community relations specialist, alumni volunteer

  • Marketing: email, web, posters, flyers and bookmarks

  • Follow academic calendar

  • Host and facilitate book club discussions

  • Invite the author to London


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Fourth Edition

  • Name change to London Reads

  • Focus on community constituents

  • Casting the net

  • New features – podcasts, email collection, book club improvements, prizes, inclusion of non-fiction chosen by panelists


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Planning Process

  • July – gather committee, select readers, lay groundwork

  • July – create communications plan, set budget

  • August – secure celebrity readers and match pairs

  • September – host “Meet and Greet” session, reveal book selections, capture photos of pairs

  • September – design web site, book marks and posters


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Program Roll Out

  • October – Launch Web site, Media Kick-Off


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November – MarchBook Club Sessions


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Program Roll Out

  • Update web site, new venues for posters, collect emails

  • Continually engage media

  • Maintain store inventories – 20% discount



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Voting & Ticketing

  • Ballots online and paper

    – London Public Library, Book Store

  • Announce winning author

  • Venue donated by LPL

  • $5 ticket fee donated back to LPL for R.E.A.D. program



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Timeline

  • August – panel selects titles

  • Sept – “Meet and Greet”

  • Oct – media pitch, launch program

  • Nov to March – monthly book clubs

  • Mar/April – debate, voting ends, announce winning author

  • May – author event at LPL


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Author Events

Alistair MacLeod, No Great Mischief

Douglas Coupland, Hey Nostradmaus!

Robert McGill, The Mysteries


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How do readers participate?

  • Read the featured books

  • Attend monthly book clubs

  • Create a book club of their own

  • Participate in LPL’s Book Club in a Bag

  • Join online activity at www.londonreads.uwo.ca

  • Vote for their favourite book

  • Meet the winning author


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Partnerships

  • Alumni Relations – staff, budget, event planning, ads, web design, email blasts, network to 200,000 alumni

  • London Public Library – staff, promotion budget, space-in-kind, purchase & circulate books, network to library clients

  • The Book Store at Western – staff, retailer, discount on titles, graphic services (bookmarks, posters)


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Challenges and Additions

  • Competing for attention in an active community

  • Retaining budget and staff commitment

  • Increasing votes

    Additions:

  • Corporate partnerships

  • Intern





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Innovative Interfaces Millennium

  • Brief history of the catalogue at Western and LPL

  • LPL’s Information Technology Services and WL’s Library Information Technology Services collaborate where possible

  • Had hoped that Fanshawe College could be a Millennium site

  • Eastern Canada Innovative Users Group(EC- IUG) communications yearly meetings


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Public Services StaffLearning from Each Other

  • Western Libraries’ Circulation Services Committee (CSC) and LPL’s Lending Services Advisory Group (LSAG) meet twice yearly

  • Distribution of LPL cards at Fanshawe and Western


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Collections Management andLibrary Technical Services Partnerships

  • Shares info re pricing of electronic databases

  • Considers potential consortium participation

  • Offers of deselected material to fill gaps and complete runs

  • Discusses cataloguing and processing issues (e.g. using Millennium to produce spine labels)


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Future Library Partnerships?

  • Capability for check-ins and check-outs

  • Requesting materials to be sent to either “Town” or “Gown” locations

  • Providing research assistance

  • WL’s purchasing textbooks and LPL placing textbooks on reserve

Western’s Centre for Continuing Studies and LPL


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Other Creative Partnerships

  • Visits/tours Visual Arts, in cooperation with London Arts Council Faculty of Education

  • Job Connect – Fanshawe College

  • Employment Resource Centres - use of university speakers

  • Volunteers: R.E.A.D. program, Family Math, Tech Tutors

  • Exam proctoring

  • Community committees


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Other Creative Partnerships

  • Annual series at Central Library

  • University department's outreach

  • Attracts students and seniors, 40 - 45 each session

Department of Philosophy public lectures


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Other Creative Partnerships

Art Lecture series

  • More than 12 years at Central Library

  • Noon hour lecture & slide presentations

  • Cooperation with Western’s Centre for Continuing Studies


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Other Creative Partnerships

  • Café Scientifique

  • Medicine Book Club

Schulich School of Medicine & Dentistry


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Any Questions?


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