Microsoft (MS) Xbox Project Mist 8990 - Revenue Management. Presented by: Earl James Gobin Kishore Jayaraman Sara McMahon Veena Paidipalli March 29, 2002. Agenda. Background Market and Competition Analysis of the Problem Major Challenges Market Problems
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Earl James Gobin
March 29, 2002
“Generate Maximum revenue by understanding the value cycle
and optimally timing the availability and price of the product to each micro market segment”
Demand Based Supply Planning
- Pre-sell for a higher price
- Guarantee delivery for high-demand periods (Xmas)
-Include accessories along with the game system; adding ‘apparent value’ to the product.
- Adding additional functionality
- Expanding the product line
prediction at the micro
market level and optimized
product availability and
price without comprising
the bottom line targets!!