MANAGEMENT OF EDUCATIONAL INSTITUTIONS. Presentation made by KOMAL NAGAR Lecturer The Business School University of Jammu.
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Presentation made by
The Business School
University of Jammu
The Indian Education system,like much else in the country,is weighed down by numbers.The balance between demand and supply is highly skewed.India has 12,600 colleges and about 200 Universities.The system is obviously under a lot of strain and it is clear that a shakedown of sorts will have to take place. Not by a lowering of standards but by prioritising vocational education that will give practical training for the range of jobs that India’s economy now offers. It will require innovation and flexibility of mindsets,qualities that our top colleges across the board demonstrate.
What better way to understand the management of educational Institutions , than to study the success stories of some of the best managed colleges, and since the vision of The Business school , Jammu University is also to figure among the top B-Schools of India,so I have made an attempt to find out how the top B-Schools manage their educational institutions and what it takes to be at the top.
But before we understand the management of these institutes , we need to take a look at the seven attributes that contribute towards building the brand Equity of these institutions.These attributes are:
1.REPUTATIONReputation is a function of the School’s past performance in the B-School surveys and the perceived position among the peers;its standing as a seat of learning;the degree of difficulty in securing admission;the performance of it's alumni in their chosen careers;the international recognition that it boasts of;and the alliances it has with international B-Schools.
In order to understand the management of educational institutions , I have studied the cases of three B-schools to find out how their management works.
The first case is that of IIM-A,which is a winner –hands down-securing the top slot for the third consecutive year.
Philip Kotler once said:”DON’T SELL THE STEAK,SELL THE SIZZLE.”The Indian Institute of Management, Ahmedabad(IIM-A)treats this dictum with all the seriousness it deserves.Ask anybody the question: What makes IIM-A special?Chances are you’ll get only one answer:The case method of study.This method stresses on translating theory into practice . And there’s a lot to learn from fellow students with prior work experience.
The course is structured in a manner that forces you to think. Mere reading and study are not enough.You have to come up with solutions to given problems.And when you discuss everybody else’s solutions at the end of the session,you absorb many different thought processes and emerge richer from the exercise.
The course comes packaged with two years of high voltage management fundas.Huge companies are bought and sold in charged case study discussions only to be restrategised and resurrected in the next session.The cases discussed are all “live” ones;that means they deal with real problems faced by real companies.The faculty members interact regularly with the corporate world to develop these case studies.Typically two-and sometimes, three –faculty members get together to develop these cases.The time taken can vary between one and two months.
Anything said about thefaculty at IIM-A would be an understatement. They are ‘Gods ‘in their chosen field,be it finance,HR, marketing,etc.They go beyond the syllabus to offer something extra to the students.
No wonder then that IIM-A is known as the Harvard of Asia.IIM-A is probably the toughest place to get into.Only the very best gain admission here.And the cream invariably rises to the top.
FACULTY OF MANAGEMENT STUDIES(FMS) has made history of sorts this year.It has been judged as the third best B-School in India.FMS has always been known as a good management school.Interestingly it has been the only B-school from a university that has managed to be among the Top 10 in any survey worth its name.For a university department ,that’s a significant achievement ,as FMS enjoys limited powers unlike the IIMs.
So what has changed at FMS? A lot-actually.
Citi financial,Punj Lloyd,GSK,Luxor Parker,Gillette,JK Tyres,Tech books,ICICI Prudential,Vardaman,Airtel
We saw the study of three B-schools, some at the top and some trying to reach there.And what is true and applicable for these institutions is also true and applicable for any educational institution.To sum it up I am borrowing the words of those who head some of the finest institutions,they say,
“THE QUEST FOR KNOWKEDGE NEVER ENDS “
As it must not for all of us.