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Courtney Geddis, Samantha Zucker, James Napolitano, Josh Holmes, Ian Burgess ,Robert Steinhauser, John Tedesco, Jessica Ablonczy PowerPoint PPT Presentation


Courtney Geddis, Samantha Zucker, James Napolitano, Josh Holmes, Ian Burgess ,Robert Steinhauser, John Tedesco, Jessica Ablonczy Executive Summary Our vision is to help individuals achieve a personal goal and feel good about themselves in a comfortable atmosphere

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Courtney Geddis, Samantha Zucker, James Napolitano, Josh Holmes, Ian Burgess ,Robert Steinhauser, John Tedesco, Jessica Ablonczy

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Courtney Geddis, Samantha Zucker, James Napolitano, Josh Holmes, Ian Burgess ,Robert Steinhauser, John Tedesco, Jessica Ablonczy


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Executive Summary

  • Our vision is to help individuals achieve a personal goal and feel good about themselves in a comfortable atmosphere

  • Experts in yoga, cycling, nutrition and weightlifting

  • Have free weights, machines, treadmills, a pool, a sauna and essentially everything else you would need to become fit

  • Machines will be upgraded every five years and maintained as needed


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Company Description

  • The fitness center features a selection of cardiovascular, conditioning and strength equipment.

  • We offer aerobic and other group fitness training programs that allow our customers to take full advantage of our facilities.

  • We would like to appeal to all age groups, and offer specific classes for grouping of individuals that is coherent with their schedules and preferences.

  • Our distinctive competence is hiring the most knowledgeable employees and having the highest quality facilities so that customers are completely satisfied. We want our friendly attitudes and willingness to help to take prominence over our extras like the tanning salon and juice bar. When people come to join we want them to have no other reason but that they like the way they are treated here.


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Market Analysis & Marketing

  • This industry is made up of about 15,000 companies in the US that operate 26,000 fitness and recreation centers.

  • The combined annual revenue of the fitness industry is about $15 billion.

  • Large companies include Bally Total Fitness, 24 Hour Fitness, and Gold’s Gym.


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Major Industry

  • Children and Obesity

  • Special Fitness Programs for Older Adults

  • Educated and Experienced Fitness Professionals

  • Functional Fitness


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Industry Analysis

  • 4.8% growth of members along with a 14% increase in the total amount of health clubs

  • main revenue driver for the industry comes from membership fees, while a smaller percentage of 15% comes from personal training fees and about 5% coming from retail products.


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Strategic Position/ Risk

  • Due to increased competition and the lackluster consumer outlook on the economy, there is a substantial amount of risk in opening up a fitness center

  • poor growth in the S&P Leisure Facilities index with an increase of 1.7% year to date through November 10, while the S&P 1500 index increased 10.4%


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Target Market

  • Target Ages16-65

  • Hours of 6-825-35

  • Hours of 8-2 Mothers and 60+

  • Hours of 2-416-24

  • Hours of 4-819-50


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Target Market (cont.)

  • Potential Customers

  • Hoboken population 40,000 individuals

  • Median age of Hoboken to be 30

  • 16 to 65 is 31,696 residents.


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Competition

  • Club H Fitness

    • Similar in all aspects

    • Offers classes, juice bar, and pro shop

  • Empire Fitness Clubs

    • Geared towards Middle-Income

    • No amenities

  • Hudson Athletic Club

    • More for the local gym user


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Technology: Research & Development

  • The essence and status of our current equipment in Xperience is brand new, nothing used, top of the line machinery

    • Cardio equipment

    • Free weights

    • Machine weights


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Technology: Research & Development (cont.)

  • Xperience plans to replace most machinery and equipment every five years

  • If replacement is needed as a result of a malfunction, Xperience will do so

  • If new equipment becomes popular or is supposed to become popular, Xperience will be sure to have it

    • ensuring customers that they are getting the chance to use top of the line machinery.


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Technology: Research & Development (cont.)

  • Our management team will be attending seminars regarding the latest trends in health fitness lifestyles

  • Xperience needs to be sure that while the customers are getting the benefit of the doubt, Xperience is able to financially be capable to produce more, or at least financially remain where we stood before


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Technology: Research & Development (cont.)

  • Xperience plans on:

    • developing new products

    • improving older products according to how much use they get

  • Xperience believes there isn’t a need to improve something that gets little or no use

    • Our alternative would be to get a new piece of equipment and free up space by getting rid of the old one


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Technology: Research & Development (cont.)

  • Approval requirements are taken care of by Xperience faculty

    • aside from the a machinery malfunction

      • it is then our employees responsibility to yield customers from using that machine

  • All machinery is received having passed regulatory approval requirements

  • Xperience maintenance crew keeps all machinery mint


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Operations (Service)

  • Membership fee’s

    • $250 startup payment

    • $95 per month thereafter to maintain membership

  • Members will then have access to the following conveniences at no additional charge.


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Operations (Service)

  • Juice Bar

  • Top of the Line Equipment

  • Sauna and Locker Rooms

  • NSCA-Certified Trainers

  • Exercise Classes

  • Full-Time Nutritionist


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Operations (Service)

  • Along with membership fees, Xperience will operate a full-service Pro Shop, where exercise accessories and apparel can be purchased.


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Operations(Advantage)

  • Xperience has an operating advantage in the way it offers a high-priced, all-inclusive membership.

  • This will attract high-income members, and will be a large factor in dominating the upper-class fitness center market.


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Operations (Service)

  • Present capacity of Xperience is 30,000 square feet.

  • Due to its location in Hoboken, NJ, expansion to the current operation would be very hard.


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Operations (Service)

  • Present capacity of Xperience is 30,000 square feet.

  • Due to its location in Hoboken, NJ, expansion to the current operation would be very hard.


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Company Involvement

  • Pamphlet Information

  • First 5 to sign up 50% off all supplements, smoothies. ect. for first week

  • First 50 to sign up get a free month

  • First 100 will pay no entry fee on day of grand opening

  • Anyone who signs up gets a free workout head band


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Social Responsibility

  • Sponsor youth recreational teams

  • Sponsor a Walk for AIDS Awareness

  • Run a community fitness camp for kids


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Management & Ownership

  • Owner- Courtney Geddis

  • Key Managers- Jimmy Napolitano,

    Samantha Zucker


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Staff

  • Weight Room Staff- Bobby Steinhauser

    Ian Burgess

    Josh Holmes

  • Yoga Instructors- Jess Ablonczy

    2 other instructors

  • Cycling Instructors- John Tudesco

    1 other instructor

  • Nutrionists- 2 employees

  • Janitorial Service


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Organization & Personnel

  • 15 weight room trainers

  • 3 yoga instructors

  • 3 cycling instructors

  • 2 nutrionists

  • Janitorial service

    *All will receive a salary


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Juice Bar & Pro-Shop


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Total Assets


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Membership Projections


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Income Statement


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Sales Forecast


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References

  • Standard and Poors

  • Hoovers Online

  • AT&T Products and Services

  • Business Source Premier

  • Interest.com

  • Wikepedia

  • Club H

  • Empire Fitness Center

  • Bally’s Fitness Center

  • Meris Burton-Hoboken Real Estate

Thank You!


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