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ESPN Radio. 630 AM WMFD Wilmington’s All Sports Radio. Station Stats. Station Owner: Ocean Broadcasting, LLC Station Format: Sports talk Target Audience: Males. Minutes: Mike and Mike 6-10am. Talk: 24 minutes Advertisements: 16 minutes Plugs: 8 minutes News: 12 minutes.

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Presentation Transcript
espn radio

ESPN Radio

630 AM WMFD

Wilmington’s All Sports Radio

station stats
Station Stats
  • Station Owner: Ocean Broadcasting, LLC
  • Station Format: Sports talk
  • Target Audience: Males
minutes mike and mike 6 10am
Minutes: Mike and Mike 6-10am
  • Talk: 24 minutes
  • Advertisements: 16 minutes
  • Plugs: 8 minutes
  • News: 12 minutes
minutes the sports bash 4 7pm
Minutes: The Sports Bash 4-7pm
  • Talk: 33 minutes
  • Advertisements: 17 minutes
  • Plugs: 6 minutes
  • News: 4 minutes
minutes game night 7pm 1am
Minutes: Game Night 7pm-1am
  • Talk: 29 minutes
  • Advertisements: 16 minutes
  • Plugs: 9 minutes
  • News: 6 minutes
findings
Findings
  • Very little differences in dayparts
    • Spend relatively same amount of time on each category no matter what the daypart
  • Same format throughout day
    • Most shows consisted of talk along with interviews
    • Talk interrupted by ads and ads always followed by a plug
findings continued
Findings Continued…
  • Always had the news every twenty minutes
    • Sports Center
  • Radio station very consistent
  • Even talk about the same topics throughout the day
    • NCAA Tournament, Barry Bonds, Marriage Contest on Mike and Mike in the Morning
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