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EFRA Future Project. Step by step evaluation Future Project. First Ideas 2005 Steps: 1 Blue print Objectifs –B plan 2 Brainstorm Goals and how to achieve them 3 Filters, selection Round-up 4 Draft 1 5 Finalisation B- Plan Presentation AGM 6 AGM Agreement. 2007.

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Step by step evaluation future project l.jpg
Step by step evaluation Future Project

First Ideas 2005

Steps:

1 Blue print Objectifs –B plan

2 Brainstorm Goals and how to achieve them

3 Filters, selection Round-up

4 Draft 1

5 Finalisation B- Plan Presentation AGM

6 AGM Agreement


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2007

Future Project Final report 2007-12-31

Report to the AGM from Hans Christensson

Agreement from AGM to continue with the Project.


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2008

The EFRA Board started to work:

It was decided to mainly concentrate on the following Projects:

Communication

Constitution

“PR” was added to the list

Assistance will be searched within our member countries, their participation is considered interesting for EFRA..


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Future Project Coordination: Franky

Targets in the Future Project

Project Constitution: Carlos; Sander; Wolfgang; Frank

Base of work, The EFRA Constitution study

Different alternatives to be studied

Start from white paper

Start from actual wording

Mix of both

Pay attention to other constitutions

Keep in mind real actual system


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Project Communication: Jackie; Heiner

Internal Board communication / Federation communication

Event communication / Driver communication

IFMAR Communication

Homologation communication

Information Policy

Standardisation

Timetable

Language

Associate Members / Manufacturers

Press Releases

Information Policy - External


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Project Public Relations: Dallas; Wolfgang; Frank; Sander

Promotions

Explain the sport to all

Make youth sport public

Promotion of the sport, races, EFRA

Unique marketing events

Visibility to media /Image

Look outside

Presentation / Improve our reputation

Image building

Press Releases / Magazine presence

Local presence at EC GP

National media /Contact media outside


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Targets to be defined connected to PR are:

Who / what is the target

Who is our customer

What we would like to achieve (EFRA brand)‏

Important to take into account later:

Administration Procedures

Homologation Process

Associate Member Process

Invoice Process

Technical Procedures

Race Organisation

Technical Inspection / Measurements


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We have forgotten how EFRA is working

Working Functions / Role

Organisation

EFRA use cases

Environment Compatibility

Manufacturer Involvement Pollution

Noise Ratio

Amend the working groups later

Ask for the Questionnaires for the federations

Ask for the Questionnaires for the associate members


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EFRA board achievements

In order to simplify the huge task of invoicing and administration, the tool WEBADMIN has been developed.

This tool is at the moment used by the Treasurer and the Secretary. In the near future this tool shall be opened to our Chairman to send out standardised forms, and can be approached as database for addresses and telephone numbers.

Although in testing phase, we had some good results of the proposal tool, that shall be reviewed and debugged. Can be used for other items in the future, such as electronic postal voting.

Noise generator is in testing phase

The hosting of the website has been changed, also the mail server is functioning in a better way, including web mail.

Out of the working group, the idea of a more modern structure was formed.

EFRA Pro Racing, is one of the thinking processes at this time.


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A Simple View of EFRA Today A

Federation

Federation

Federation

Federation

Federation

Federation

Section

EC / GP

Manufacturer

EC / GP

Section

Manufacturer

EC / GP

Section

Manufacturer

EFRA EXEC


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Project EFRA PRO Racing.

I would like to ask your co-operation and ideas regarding EFRA Pro racing.The purpose of EFRA PRO racing:

- To create a technical committee with specialists, or in other words: manufacturers, and to limit the amount of rules.- Those rules have to be clear, and accepted worldwide.- To organize races for top drivers, with limited participants.- To handle the advertising, sponsoring, and merchandising and PR of those races.- To compose a professional or semi professional crew.- The organisation of races on the best and commercial most interesting tracks.


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A Possible View of EFRA Tomorrow

Federation

Federation

Federation

Federation

Federation

Federation

Section

EC / GP

Manufacturer

Section

Manufacturer

EC / GP

EC / GP

Section

Manufacturer

EFRA EXEC

Pro Series Management Group

Elec

Pro Series Management Group

Gas

Invitation to tender

Invitation to tender

Invitation to tender

Invitation to tender

Pro Race Organizer

Pro Race Organizer

Pro Race Organizer

Pro Race Organizer

On Road

EFRA European Pro Masters

Off Road

EFRA European Pro Masters

On Road

EFRA European Pro Masters

Off Road

EFRA European Pro Masters


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Public

Relations

PR means a lot of different things to a lot of different people. One thing I have noticed is that if you ask ten random people what PR is, there will be 10 very different answers.

Public Relations

…or are we

actually talking

about Marketing?

PR


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Public Relations

In Hans Christensson report does he use the expression “Marketing” and that the priority targets should be:

Not a simply publicity!!

  • Drivers

  • Federations

  • Manufacturer/Sponsors

  • Potential Future Drivers

Furthermore in a ranking list of the most important issues is top 2 the following:

1 More professional promotion

2 Information, newsletter, WEB

A reasonable question is naturally what does/can EFRA produce that is valid for the above mentioned targets


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Public Relations

EFRA produce European Champions...

...but must also give attention to various needs

Drivers

Stable rules, preferably uniformed all over the World

Professional management of events

Experience Officials at EFRA Events

Federations

Stable rules, preferably uniformed all over the World

Help/Guidelines for management of EFRA events...

...i.e. Checklists, press realises etc.

Fast and good communication with EFRA

Manufacturer/Sponsors

Stable rules, preferably uniformed all over the World

Good marketing/promotion of EFRA events

Professional management of events

Experience Officials at EFRA Events

Potential Future Drivers

The level of the activities EFRA handle might not attract this group


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Are we on the right direction?

Is this the way you want us to go?



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CURRENT SITUATION FUTURE

The Olympics of R/C racing run no better than a large national race!!

Low profile

Too Long

Little track time

Only asset is title

Drivers presented by country

No PR/Marketing

No press facitlities

Competitor only orientated

No show for general public

No official publication of 2008 result!

No title sponsor

Poor organisation and implementation of rules

Little or no benefit to manufacturers including Champion

No benchmark for standard of entry


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REASONS FOR CURRENT SITUATION FUTURE

Run completely by volunteers (r/c enthusiasts)‏

Behind the times compared with other sports

No professional input

Lack of budget

Lack of leadership

No commercial consideration


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DESIRED OBJECTIVE FUTURE

Create world class event worthy of World Championship title

Build into a manufacturer based Championship like F1, WRC or Moto GP

Make it the biggest shop window for selling our sport and ultimately get more people involved in sport at club level

Structure racing around event PR/Marketing for maximum impact


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ACHIEVING DESIRED OBJECTIVES FUTURE

Turn to professionals

Secure adaquet funding

Get Manfacturers to work together

Hand EFRA/IFMAR turnkey solution

Offer manufacturers viable marketing opportunity


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PROPOSAL FUTURE

More compact event

5 Day event -Wednesday - Free Practice

Thursday - Timed Practice

Friday – Qualifying

Saturday – Qualifying/Junior Championship Final

Sunday – Finals

Reduce entry to 72 hand selected competitors

New Format?? 3 Leg Finals- 2 to count – Removes element of bad luck

Junior Championship – Seperate Final for Top 10 under 18 year olds

(Creates additional PR/Marketing opportunity)‏

Manufacturer only entries – factory teams/satelite teams


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EVENT PRESENTATION FUTURE

Manufacturers Village – Sales area open to public where interested onlookers can find information about how to get started and purchase/or be put in contact with local supplier. Also EFRA/IFMAR stand.

Pit Area open to public – put drivers/products on display

VIP Area – Hospitality tent with tables per maufacturer for Media, Drivers, Dealers, Distributors.

Standardised trackside branding.

Official EC/WC website – Driver/Team profiles, regular news, features (Dual language -English/Local)‏


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Good Commentary – informative for spectators FUTURE

Local radio commentary

Pit to driver radios – with fan access

All manfucturers carry WC/EC logo on official clothing/advertising/marketing material

Official Event Magazine - Profile all drivers

Feature leading drivers

Insight into sport

Getting started section

Manufacturer/team profiles

Advertising


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WC/EC uniform for Race Officials/staff FUTURE

Corriographed introduction of Main Final driver line-up with visuals

Main Final Autograph session prior to final – teams supply posters

Trophies for winning chassis/engine manufacturers (Award on combined points) to create additional marketing opportunity


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MOVING FORWARD FUTURE

Obstacles

Politics – EFRA/IFMAR/Regional Federations

EFRA / IFMAR constitution prohibits professionalism in the sport

Getting support from manufacturers – getting them to believe they can benefit

Funding

National Federations

Alienate Racers!


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USP FUTURE

Turnkey solution backed by the industry – takes pressure off IFMAR/Host Federation

EFRA/IFMAR still officiate event but all other aspects professionally handled

Raise the profile of the sport which ultimately will benefit racing at club level

Attract new audiences

Attract outside non industry sponsorship

Create special international event for National level racers – 'RC Cup of Nations'


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