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eBay or Amazon?. Making the best choice when taking your retail business online Skip McGrath www.skipmcgrath.com. eBay. Annual Sales (GMV) $60 BILLION ($2000 per second) eBay Sites in 30 Countries Approx 600,000 Active Sellers 90 Million Registered Members 37 Merchandise Categories

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ebay or amazon

eBay or Amazon?

Making the best choice when taking your retail business online

Skip McGrath

www.skipmcgrath.com

slide2
eBay
  • Annual Sales (GMV) $60 BILLION($2000 per second)
  • eBay Sites in 30 Countries
  • Approx 600,000 Active Sellers
  • 90 Million Registered Members
  • 37 Merchandise Categories
  • Owns PayPal – largest online merchant processor
  • Community Based membership focus
ebay for retailers
eBay for Retailers
  • Three selling formats:
    • Auction
    • Fixed Price
    • Store
  • Listing Fees
  • Final Value (selling) Fee
  • Optional promo Fees
ebay for retailers4
eBay for Retailers

Fee Overview $50 Crockpot

Listing fee $0.35

Final Value Fee 4.50

PayPal Fee 1.28

Total Selling Fees $6.13 (12.25%)

ebay for retailers5
eBay for Retailers

Fee Overview $10 DVD

Listing fee $0.20

Final Value Fee 1.20

PayPal Fee .50

Total Selling Fees $1.90 (19%)

amazon
Amazon
  • The Amazon is the largest and densest rainforest on earth
  • The Amazon covers 2.5 million miles, about the size of the USA west of the Mississippi
  • If the Amazon were a country, it would be the 9th largest on earth
  • Each minute the Amazon River discharges 3.4 million gallons of water into the Atlantic, 14 times the discharge of the Mississippi
the other amazon
The Other Amazon
  • Annual Sales (GMV) $24.5 BILLION
  • Largest Media Seller in the World
  • Operates in US, UK, Germany, France, Japan & China(Has shipped goods to over 200 countries)
  • Approx 1.4 Million Active Sellers
  • 45 Million Registered Members (estimate)
  • 12 Major Product Categories
  • Processes payments for merchants
  • STRATEGIC FOCUS: Low Price ~ Superior Service
amazon8
Amazon
  • One Selling Format
  • New and Used Goods
  • Two Types of Accounts
    • Basic Free Account
    • Paid Professional Account
  • No Listing Fee
  • Listings last 60-days
  • Amazon processes payments
  • A-Z Guarantee means sellers must offer no questions asked refunds
amazon for retailers
Amazon for Retailers

Fee Overview $50 Crockpot

Listing fee $0.00

Final Value Fee 7.50

Payment Processing Fee 0.00

Total Selling Fees $8.10 (15%)

amazon for retailers10
Amazon for Retailers

Fee Overview $10 Music CD

Listing fee $0.00

Final Value Fee 2.30

Payment Processing Fee 0.00

Total Selling Fees $2.30 (23%)

ebay vs amazon seller s comparison
eBay vs. Amazon ~ Seller’s Comparison

eBay

  • High touch customer service
  • Seller collects payment and has payment risk
  • Sellers have to “earn” their selling position
  • Sellers determine shipping & handling cost
  • Flexibility through auctions, FP, Second Chance Offer and Make Offer
  • Seller Determines Return Policy
  • Lower Fees
ebay vs amazon seller s comparison13
eBay vs. Amazon ~ Seller’s Comparison

Amazon

  • Higher fees
  • Fixed price format only
  • Amazon collects payment and takes payment risk
  • Lowest price gets search visibility
  • Amazon does most of the customer service
  • Amazon sets the shipping cost
  • Seller must honor A to Z Guarantee
ebay vs amazon product fulfillment
eBay vs. Amazon ~ Product Fulfillment

Amazon

  • Fulfillment By Amazon (FBA)
  • Product qualifies for Amazon Prime
  • With FBA you can ship to eBay, Amazon or any customer from any venue – but shipped in Amazon box
  • Seller supplies labels and bar codes
  • Ad message inserts prohibited
ebay vs amazon product fulfillment15
eBay vs. Amazon ~ Product Fulfillment

eBay

  • Shipwire
  • Independent company but integrates with eBay checkout
  • More flexible and slightly less expensive
  • Products shipped in plain box or your custom box
  • Advertising messaging inserts allowed
www skipmcgrath com
www.SkipMcGrath.com
  • Books and training courses for eBay, Amazon and small website sellers
  • Free twice-monthly Newsletter
  • Tons of free material
  • Blog.skipmcgrath.com
  • Available for Workshops and Seminars
thank you
Thank You !

Questions

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