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The analysis of Google. Institute of Management of Technology Team member : Champ, 79825016 Go south, 79825014 Monica, 79825011 Morgan, 79825012. CONTENT. Section1 Introduction Section2 Google Services & Potential Users Section3

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The analysis of google l.jpg

The analysis of Google

Institute of

Management of Technology

Team member :

Champ, 79825016

Go south, 79825014

Monica, 79825011

Morgan, 79825012


Content l.jpg
CONTENT

Section1

Introduction

Section2

Google Services & Potential Users

Section3

Why Google Succeeds & How They Make Money?

Section4

Google’s Information Technology

Section5

Conclusion


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Section1 Introduction

Research motivation & purpose

Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works.

Article categories

(1) First section is our introduction.

(2) In section 2, we introduce Google's products and services.

(3) In section 3, we recognize the operating system, value chain,

organizational structure and SWOT analysis of Google.

(4) Fourth section we talk about Google's information technology.

(5) Fifth section is our conclusion.


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Section 2

Google Services & Potential Users



What are the products that google provided for their customers l.jpg
What are the products that Google provided for their customers?

Table : Google Services & Tools




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Section 3

Why Google Succeeds & How They MakeMoney?


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Google Operating Revenues (Unit:U.S. Thousand dollars)

  • Data Finding :

  • Google was earned lots of benefit during 2001 to 2008

  • Google had dramatic growth in this decade


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Histogram of Google operating revenues

  • Google’s operating revenue was came from two main parts :

  • Advertising revenues

  • Licensing revenues


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The Value Chain of Google

CUSTOMER

ServiceLevel

Search service

Innovation

Valuation level

Internet-platform strategy

Creation

&

Invention

Fundamental level

Core technology




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Section 4

Google’s Information Technology


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Google Search Process Technology

  • http://www.google.com/intl/en/corporate/tech.html


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Cloud Computing

Cloud = internet Cloud means the internet.

It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users. 



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Information technology of Google search the future:

  • Page Rank Technology:

    The software behind Google search technology

    conducts a series of simultaneous calculations

    requiring only a fraction of a second.

  • Hypertext-Matching Analysis:

    Google’s technology analyzes the full content of a page

    and factors in fonts, subdivisions and the precise location

    of each word.


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Section 6 : Conclusion the future:

Google applies their organizational core-advantage to provide lots of convenient and free services for users.

To establish Google’s brand and searching reputation.

We believe that Google's success is due to their innovative ability, and focus on search.


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Thank you!! the future:


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