Survey Research - PowerPoint PPT Presentation

Survey research l.jpg
Download
1 / 17

  • 185 Views
  • Updated On :
  • Presentation posted in: Funny / Jokes

Survey Research. Presented by Ani Kitiashvili Department of Psychology Tbilisi State University. Private Eye political commentary and humor weekly. Characteristics. Survey is most widely used research technique in social sciences

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

Survey Research

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Survey research l.jpg

Survey Research

Presented by Ani Kitiashvili

Department of Psychology

Tbilisi State University


Slide2 l.jpg

Private Eye political commentary and humor weekly


Characteristics l.jpg

Characteristics

  • Survey is most widely used research technique in social sciences

  • Data collected from surveys ranges from physical counts and frequencies to attitudes and opinions.


Survey data is used to l.jpg

Survey data is used to:

  • To answer questions

  • To assess needs.

  • To set goals.

  • To analyze trends across time.

  • To describe what exists, in what amount, and in what context and etc. . . . .


Focus of survey research questions l.jpg

Focus of survey research questions

  • Behaviors

  • Attitudes/beliefs/opinions

  • Characteristics

  • Expectations

  • Self classification

  • Knowledge


Five kinds of measures l.jpg

Five kinds of measures

  • What kind of informationmight be measured

  • - What people say that they do (behaviors)

  • – What people think is true (beliefs)

  • – What people are (attributes)

  • – What people say they want (their attitudes)

  • (Dillman, Don A. (1978). Mail and Telephone Survyes: The Total Design Method. NYC: John)


Four stages of the survey research method l.jpg

Four stages of the survey research method

1. Design and Planning.

2. Data collection

3. Data Analysis

4. Write up and communication


Stages l.jpg

Stages …

  • Design and planning stage.

    • Decide on type of survey to use and type of respondent.

      • Type of survey method.

        • Mail.

        • Telephone.

        • Face-to-face.

        • E-mail

      • Type of respondent.

        • Adults over 18 years of age.

        • Native speakers only or all languages.


Stages9 l.jpg

Stages …

  • Develop the survey instrument (questionnaire or interview schedule).

    • Organize the question sequence.

    • Design the questionnaire layout.

    • Develop a system to record answers.

    • Pilot test the questionnaire

    • Train the interweavers


Stages10 l.jpg

Stages …

  • Drawing the sample.

    • Define the population of your interest

    • Decide on sample size and sample type

    • Develop the sampling frame.

    • Select the sample.

  • Data collection stage.

    • Contact the respondents.

    • Ask the questions and record the answers.

    • Thank the respondent for cooperating.

    • End data collection.


  • Stages11 l.jpg

    Stages …

    • Data analysis

      • Code data.

      • Enter data into a computer.

      • Statistical analysis.

      • Draw conclusions.

    • Write up and communication

      • Summarize your results and incorporate them into the results section of your report/thesis/paper.


    Main survey instruments features l.jpg

    Main Survey instruments’ features


    Survey instruments features l.jpg

    Survey instruments’ features


    Survey instruments features sources of bias l.jpg

    Survey instruments’ featuresSources of bias


    Guidelines to conducting a survey l.jpg

    Guidelines to conducting a survey

    • Define the purpose and scope of the survey in explicit terms.

    • Avoid using an existing survey instrument.

    • designing a survey instrument

    • Field test the survey instrument to spot ambiguous or redundant items and to arrive at a format leading to ease of data tabulation and analysis.


    Guidelines l.jpg

    Guidelines…

    • Use structured questions as possible as many as opposed to unstructured and open-ended ones for uniformity of results and ease of analysis.

    • Avoid questions that are redundant or have obvious answers.

    • Avoid loaded or biased questions by field testing and involving others in the wording process.

    • Keep the final product as brief, simple, clear as possible.

    • Think out the analysis needs to insure the clarity and comprehensiveness of the instrument.


    Limitations of the survey method l.jpg

    Limitations of the survey method

    • May only tap respondents who are accessible and cooperative.

    • Surveys arouse “response sets” such as acquiescence or a proneness to agree with positive statements or questions.

    • Over-rater or under-rater bias - the tendency for some respondents to give consistently high or low ratings.


  • Login