Reaching men 18 34 through television and online
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Reaching Men 18-34 Through Television and Online Men 18-34 consider TV a better advertising medium Most Effective Media for Advertising to Men according to US Male Consumers, 2007 (% of respondents) Note: ages 18-34

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Reaching Men 18-34 Through Television and Online

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Reaching Men 18-34 Through Television and Online


Men 18-34 consider TV a better advertising medium

Most Effective Media for Advertising to Men according to US Male Consumers, 2007 (% of respondents)

Note: ages 18-34

Source: Maxim, “Man Study” conducted by Hall & Partners, as cited in press release, June 18, 2007


Television

Although Men 18-34 are considered an elusive demographic, they are still watching television in strong numbers.


Men 18-34 Primetime PUTS

Source: The Nielsen Company (Galaxy Lightning)


Top 10 Shows by Program Type

Source: 2008 MRI Doublebase Data weighted to Population (000) – Base: All


Top 10 Series – Broadcast (Excluding Sports)

*at least 7 telecasts

Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker


Top 10 Series – Cable (Excluding Sports)

*at least 7 telecasts

Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker


Sports Programming

Sports programming defies the trend of time-shifting. “Because of fragmentation and what’s going on with technology, there are few TV genres that are TiVo-deflective and can accumulate a live audience like sports.”

— Ed Erhardt, President of ESPN and ABC Sports Consumer Marketing and Sales


National Football League

The NFL is a dominate player when it comes to reaching Men 18-34!


Top 10 NFL Events (Excluding Pre & Post)

Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker


Top 10 NFL Series (Excluding Pre & Post)

*Sports Network – Games are syndicated to local broadcast in playing teams markets in addition to airing on ESPN

Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker


Top 10 non-NFL Events

Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker


Multiplatform


US Male Internet Users

eMarketer estimates that M18-34 comprise 27% of the total Male online population, and the percentage is growing.

Source: August 2007, eMarketer


Other News

  • In general, Men 18-34 view more Web pages each month than women their same age. Men 18-34 also view 63% more individual video streams than women their age.

  • Male mobile subscribers ages 18-34 are three times as likely as average mobile subscribers to watch video on their phones, and twice as likely as average mobile users to access the mobile Web.

Source: 10/21/08 Tracking Young Male Consumers’ Media Habits (Nielsen Wire)


Thank You!


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