Mt. Hood Gorge Region RCMP Program July 1, 2008 - June 30, 2009 April 8, 2008. Overview of Region. Portions of Multnomah, Wasco, Clackamas and Hood River Counties Destination Marketing Organizations of region and steering committee. Strategies.
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#1: Increase overnight stays in the region from Pacific Northwest adult empty-nesters traveling by automobile in the fall (Sept-Nov)
#2: Increase regional presence in European markets
#3: Increase media coverage for region in national travel, niche special interest and lifestyle publications
#4: Increase group tour bookings in region from domestic and Canadian tour operators
Strategy #1: Increase overnight stays in the region
Program Name: Infinity Loop Guide
Program Description: Respond to visitor requests for information on the Mt Hood-Columbia River Gorge region by sending the Infinity Loop Guide
Target Audience: Those requesting more information on the region