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Enriching Online Journal Articles with Supplementary Material: Opportunities and Challenges. SSP Annual Meeting Julie Harrington May 28, 2008. Presentation Overview. Reasons to pay attention JAMA & Archives Journals Types of supplementary content Editorial evaluation, impact and editing

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Enriching Online Journal Articleswith Supplementary Material: Opportunities and Challenges

SSP Annual Meeting

Julie Harrington

May 28, 2008


Presentation overview l.jpg
Presentation Overview

  • Reasons to pay attention

  • JAMA & Archives Journals

  • Types of supplementary content

  • Editorial evaluation, impact and editing

  • Examples

    • Audio, 3D illustrations, e-letters, Video

  • Final thoughts for your consideration


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On-line Only Content Fad or Fact of Life?

  • Authors like it

    • In fact, they expect it

  • Readers request it

  • Competitors have it

  • Journal Editors embrace it or ignore it

    • Your experience may vary

  • Manuscript Editors manage it

  • Platform Providers support it

  • Marketing Managers love it


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Publications

  • JAMA

    • Journal of the American Medical Association

  • Archives Journals

    • 9 Medical Specialties, including

      • Archives of Dermatology

      • Archives of Neurology

  • Blended Revenue Model:

    • Print: benefit of membership (BOM), paid, controlled

    • Online: BOM, site license, print + online

    • Other Revenues: display ads, online ads, reprints…


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Short History of JAMA & Archives Online Publishing

  • JAMA www.jama.com is 125 years old

  • Archives of Internal Medicine just turned 100

  • Full text of JAMA and Archives Journals

    • became available online in 1999.

  • In 2003 the JAMA & Archives sites were re-launched

    • On HighWire Press

  • Unique online content included

    • “For the Media”

    • Interactive versions of books

    • JAMA Patient Pages

  • Alerts for TOC, citations, new issues, …

  • Continuing Medical Education (CME) went online-only

  • OK, let’s fast forward to 2008


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Types of Web-only Supplemental Material

  • Tables

  • Audio

  • Videos

    • Patients or procedures

  • Quizzes

    • CME and other types

  • Early Release Articles

    • Publish ahead of print

  • Readers Respond

    • Electronic letters

  • 3 D illustrations

  • Figures

  • Methods – prefer these appear in print and online

    • Equations

    • Statistical formulas

    • Surveys

  • Appendices – proceed with care with embedded links


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Impact on Editorial

  • Development of policy, including Journal caps

  • Creation instructions for authors

  • Keeping logs and time records

  • Peer review

  • Evaluation on a case by case basis

    • At acceptance

  • Content enters editorial workflow as usual

  • Edited by manuscript editors

    • Tables and equations are modified as needed

  • Videos go to an Electronic Media Dept

    • Editing and other preparation

  • Scheduling and Import



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Editorial Evaluation of Supplementary Content

  • First, does it belong in the article?

    • The answer should be yes

    • Would take up too much space in print

  • Is it of interest a sub-set of readers?

    • Statistics

      • A complex formula could = ½ page

  • Can it be printed at all?

    • Video

      • Can enhance clinical content

    • Audio

    • 3 D illustrations


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JAMA & Archives Models for Editing Supplements

  • Categories for the editorial effort applied

  • Level 1 (or zero!)

    • No editorial review with a disclaimer to that effect

    • Not used, inconsistent with our brand promise

  • Level 2

    • A “little” editing and no composition or proofreading

    • Content bypasses the production department

    • Used for JAMA and some Archives Journals

  • Level 3

    • The complete editorial and production workflow

    • Same as print

    • Used for some Archives Journals


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Some Final Thoughts

  • Importance of measurement

    • Quantify your editorial investment

    • Track usage

  • Create a process for policy development

  • Develop concrete expectations for authors

  • Consider how readers will find, view, read and print this material

  • Work with your platform partner

  • Survey your readers

  • Monitor the competition

    • And sites outside your immediate markets

  • Expect expectations to increase, sigh…


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I’m Almost Done and Will Soon Head Back to My Room and Consume Information from that Amazing New Device


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Questions? Consume Information from that Amazing New Device

Julie Harrington

Director, Online Journal Publishing

Journal Sales and Online Business Division

American Medical Association

+1 (312) 464-4838

[email protected]


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