Psy 322 course success is a tradition snaptutorial com
This presentation is the property of its rightful owner.
Sponsored Links
1 / 13

PSY 322 Course Success is a Tradition - snaptutorial.com PowerPoint PPT Presentation


For more classes visit www.snaptutorial.com PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article AnalysisPSY 322 Week 1 DQ 1PSY 322 Week 1 DQ 2PSY 322 Week 2 Individual Assignment Marketing Communication MemoPSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation ReferencesPSY 322 Week 2 DQ 1PSY 322 Week 2 DQ 2PSY 322 Week 3 Individual Assignment Marketing Research and Promotional MessagePSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual MapPSY 322 Week 3 DQ 1PSY 322 Week 3 DQ 2PSY 322 Week 4 Individual Assignment Geodemographic clusteringPSY 322 Week 4 DQ 1PSY 322 Week 4 DQ 2PSY 322 Week 5 Individual Assignment Case Study AnalysisPSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation

Download Presentation

PSY 322 Course Success is a Tradition - snaptutorial.com

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Psy 322 course success is a tradition snaptutorial com

PSY 322 Course Success is a Tradition -snaptutorial.com

For More Tutorials

www.snaptutorial.com


Psy 322 course success is a tradition snaptutorial com1

PSY 322 Entire Course

PSY 322Week 1 DQs1

  • PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

  • PSY 322 Week 1 DQ 1

  • PSY 322 Week 1 DQ 2

  • PSY 322 Week 2 Individual Assignment Marketing Communication Memo

  • Week One DQ 1

  • Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com2

PSY 322 Week 1 DQ 2

PSY 322 Week 1 Individual Assignment Consumer Psychology

  • Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. - 100 to 150 words.

  • What question were the researchers asking in each of the two articles?

  • PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

  • Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

  • Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com3

PSY 322 Week 2 DQ 1

PSY 322 Week 2 DQ 2

  • An interesting question is how the market researchers determined the motivations of the different people.

  • What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale?

  • What kinds of ads or other marketing strategies would work will with people who score high on the Part B scale?

  • Do you have any ethical concerns with this kind of marketing?

Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public's perception and acceptance of "second mortgages" by calling them "home equity loans" and suggest that this had a role in the recent real estate financial troubles.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com4

PSY 322 Week 2 Individual Assignment Marketing

PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors

  • PSY 322 Week 2 Individual Assignment Marketing Communication Memo

  • Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:

  • A nonprofit organization that teaches Tai Chi for health and balance and stress reduction

  • PSY322 Week 2 Assignment Consumer Traits and Behaviors Paper and Presentation References

  • Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com5

PSY 322 Week 3 DQ 1

PSY 322 Week 3 DQ 2

  • Week Three DQ 1.

  •  What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did.

  •  Same question for Ray Kroc of McDonald's in the 1950s.

  • Take a look at the comparative chart on p. 14 in your Consumer Behavior text.

  • Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You'll have to read their DQs to know which ones are taken).

  • Think of a product you are familar with.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com6

PSY 322 Week 3 Individual Assignment Marketing Research

PSY-322/PSY-322-Week-3-Team-Assignment-Consumer-Traits-and-Be

  • Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.

  • Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams. Be creative!

  • Do Not just list all the consumer traits and behaviors that your textbook mentions. Focus on one aspect and go into some depth on it. This conceptual map should be the foundation of your final paper and presentation.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com7

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors

PSY 322 Week 4 DQ 1

  • Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints.

  •  Click the Assignment Files tab to submit your assignment.

  •  Format your paper consistent with APA guideline, including references.

  • Week Four DQ 1.

  •   Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why?

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com8

PSY 322 Week 4 DQ 2

PSY 322 Week 4 Individual Assignment Environmental

  • Week Four DQ 2.

  •  Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior?

  •  Be very specific with details and examples. No generalities!

  • Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.

  • Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com9

PSY 322 Week 4 Individual Assignment Geodemographic

PSY 322 Week 5 Individual Assignment Case Study Analysis

  • Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior.

  • Identify the psychological, social and external factors that would influence each of the groups’ decision-making process about whether or not to buy your product.

  • PSY322 Week 5 Individual Assignment Case Study Analysis

  • Read and analyzeCross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

  • Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com10

PSY 322 Week 5 Individual Assignment Case Study Analysis

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors

  • Read and analyzeCross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

  • Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

  • Case One: Japan to Apple’s iPhone: “No Thanks!”

  • PSY 322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation

  • Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors. Address the following:

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com11

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors

  • Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:

  • Identify at least three psychological processes and three social processes that may influence consumer behavior.

  • Explain the importance of understanding the influence of psychological and social processes on marketing communications.

PSY 322 Course Success is a Tradition -snaptutorial.com


Psy 322 course success is a tradition snaptutorial com12

PSY 322 Course Success is a Tradition -snaptutorial.com

For More Tutorials

www.snaptutorial.com


  • Login