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CHTA – BarbadosSeptember 2010

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To facilitate the full potential of the Caribbean hotel and tourism industry by serving members’ needs and building partnerships in a socially responsible and sustainable manner.

CHTA Mission Statement

CHTA is the voice of the Caribbean tourism’s private sector

CHTA is a federation of 35 hotel associations across the Caribbean

The Caribbean Society of Hotel Association Executives (CSHAE) is CHTA’s access point to the individual members.

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  • Year-end March 31st 2010 tourism

  • 1,049 Member Companies:

  • 668 Hotel Members:

    • 98,568 Rooms. Average hotel size =148 rooms.

    • $421,992 Hotel Dues Revenue:

    • Avg. per hotel: $632

    • Dues per room: $4.28

  • 381 Allied Member Companies:

    • - $202,508 Dues Revenue

    • - Average $532

CHTA Membership

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Financial Year 2010/11 (through March 31st, 2011) tourism

CHTA Finances

Revenue Distribution 2009/10:

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  • Advocacy tourism

  • Research

  • Regional Marketing

  • Environment

  • Conferences & Events

  • Training

CHTA Activities

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“Tourism Is Key” Program tourism

WTTC/Oxford Economics

Travel & Tourism Economic Impact Studies:

2004 & May 2010


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Tourism Is Key tourism Full Page Ads in the Gleaner (x4)and Observer (x3)

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Advocacy & Research tourism

WTTC Report to Dept. of Homeland Security

EPA Submission Paper

Taxation Study

Accommodation Sector Consumption Study

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Caribbean Hotel Industry - Key Statistics - YTD May 2010 tourism


Prepared for CHTA by STR (Smith Travel Research, Inc.)

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Caribbean Hotel Industry - Key Statistics tourism


Prepared for CHTA by STR (Smith Travel Research, Inc.)

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Total Caribbean Active Development Pipeline tourism


Prepared for CHTA by STR (Smith Travel Research, Inc.)

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Caribbean Lodging Performance Report tourism STR (Smith Travel Research, Inc.) July 2010

Sample:202 Hotels, 24 Countries (7 with 10+ sample) / Rooms: 54,657 (Average hotel size: 271)


For the month of July:

For the six months through July 31st (ytd):

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Tourist Arrivals to the Caribbean tourism

(Source: CTO)


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Research tourism

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Regional Marketing

  • – 300,000 visits per year.

  • - Hotel listings for CHTA Members only (as of October).

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CAST – The Caribbean Alliance for Sustainable tourism

Tourism - Founded in 1997.CHENACTGreen Globe Partnership


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Caribbean Marketplace tourism Caribbean Hotel & TourismInvestment Conference (CHTIC)Leadership ConferenceSmall Hotels Retreat“Taste of the Caribbean”

Conferences & Events – 3,250 Delegates p.a.

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CARIBCERT – 2,164 Certifications to-date tourism


Since 1987, the Education Foundation has awarded more than US$1 million in scholarships and grants to the Caribbean students in the hospitality and tourism industry.

Leadership & Small Hotels Conferences

HSMAI Marketing Conferences

AHL EI Partnership - Small Hotels Manual


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CHTA - Other Benefits tourism

CHTA Website

Discount Center


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CHTA – Barbados tourism September 2010