slide1
Download
Skip this Video
Download Presentation
LEN HUNT

Loading in 2 Seconds...

play fullscreen
1 / 17

LEN HUNT - PowerPoint PPT Presentation


  • 449 Views
  • Uploaded on

Maintains a sense-of-humor and desire to be different. Raising the brand profile

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'LEN HUNT' - Kelvin_Ajay


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

LEN HUNT

Kia Motors America

Executive Vice President & COO

slide2

What is a brand?

A complex set of satisfactionsboth promised & delivered

slide3

What ties people to a brand?

1. Truth to Core Promise

2. Ability to Inspire Passion

slide4

Core Promise: Then

Low Price & Warranty

slide5

Core Promise: Now

Value

Fun-to-Drive

Quality

Safety

slide6

The Brand Ladder

PRIDE AND PASSION LEAD TO EMOTIONAL ALLEGIANCE

=

LOYALTY

slide8

What we are seeing

New products have inspired confidence and fostered integrity . . .

. . . and our owners are beginning to show their pride

slide10

Soul – Confirmed production for 2009 MY

Peter Schreyer

Chief Design Officer

Kue concept

Inspiring passion

slide12

Raising the brand profile

Relationship with 14 NBA teams

1st ever owner magazine

Kids’ Choice Awards

slide13

Raising the brand profile

Everything we do:

- Focuses on greater familiarity

- Fulfills the core promises

- Maintains a sense-of-humor and desire to be different

slide14

Focus on Kia.com

Web site ranked #1 by consumers in J.D. Power poll for the third time

Consumers that visit Kia.com are 60% more likely to seriously consider purchasing a Kia

slide15

Stand out from the clutter

Finding new, interactive ways to engage consumers on the Web

Kia.com is the integration engine

ad