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Racing is the #1 spectator sport in the world; NASCAR continues to grow in popularity ... Race your car in store Against your friends or challenge against ...

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Confidential & Proprietary

Confidential Information and is only for the use of the intended recipient or addressee. If you are not the addressee, you are hereby notified that you are strictly prohibited from reading, disseminating, distributing or copying any portion of this document.

American Hot Rod Racer, LLC

May 2008


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American Hot Rod Racer (AHRR) is creating a powerful business model within the growing experience-based retailing trend

Experiential Retailing is a mega-trend driven by Consumer demands

We target a large, currently un-served market that exists within Toy Cars, a $2 billion segment

American Hot Rod Racer is capitalizing on this trend by creating an emotionally charged in-store experience where customer create their own car and then race it in the store.

Our first store opened June 2007 has proven the customer value proposition

The US market can support 100’s of stores

Our Goal is to become the category killer in the Toy Car market as the dominant brand in the emerging Build & Race Cars Segment

Currently we are raising $2.5 million to develop our proprietary product line, refine the experience and open additional stores

Investment returns are targeted at typical early stage returns

Many potential buyers exist – other retailers, toy manufacturers and racing related businesses


Ahrr is addressing evolving consumers demands in a highly attractive segment l.jpg
AHRR is addressing evolving consumers demands in a highly attractive segment

Today’s Consumer

Mass Personalization – make it mine

Emotional Experiences – they want an experience not just another product

Looking for Real Life experiences as alternatives to on-line/virtual world

Familyexperiences, especially ones that Dad enjoys with the kids

Toy Car Segment

  • $2 Billion Segment

  • Trans-generational – cars appeal to all ages

  • Constantly “renewed” by Auto makers – spending $100’s of millions in advertising

  • Racing is the #1 spectator sport in the world; NASCAR continues to grow in popularity

Building and racing cars is a huge opportunity for Experiential Retailing



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By creating a highly personalized and emotional experience American Hot Rod Racer intends to become THE PLACE to buy toy cars

  • Creating the Experience

  • Get a Driver’s license - Feel Grown

  • Create your own car – make it your very own

  • Race your car in store – Against your friends or challenge against your own time

  • Be the star of the show – Spotlight Experience that “covers the racing action”

  • Come back and race again – on different track configurations

  • “Hot Rod” your car with new accessories


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The combination of revenue sources support our underlying business model

  • Business Model

  • The Customer Value Proposition

    • 1/3 product - Mass personalization

    • 2/3 experience / entertainment - Engage in fun filled activity

  • Create Family play routine for repeat visits

    • Thru Race leagues and different Track Configurations

  • Instill “Hot Rod” mentality

    • Always make your car more cool with additional accessories

  • Become every kid’s Toy Car dealer

    • With Car Performance packages for every age kid – capture sales over the customer lifecycle

  • Revenue Sources

  • Build It! Race It! cars – our core product

  • Accessories to enhance your car or for your car (e.g. a garage)

  • Track Time to race your car

  • General Merchandise sales - Car and Racing related

  • Personalized memorabilia – you’re the star

  • Birthday Parties – a highly emotional time

  • Group Events - the fun is multiplied

Our Goal become the Category Killer for Remote Control Toy Cars


Our roll out plans are to reach 54 stores in 2012 l.jpg
Our Roll-out plans are to reach 54 stores in 2012 business model

Store Unit Economics

Store Growth Roll-out Plan

Revenue Projections (in $ millions)

Base

Case $.20 $1.4 $4.7 $10.9 $20.3 $32.4

Upside

Target $.20 $1.8 $5.8 $13.6 $25.7 $41.2


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From the funds raised 40% will be used to enhance the proprietary product and the store experience and 60% will drive revenue growth thru new stores openings

Planned Use of Proceeds

(based on $2.5M raised)

Funding Key Initiatives

(based on $2.5M raised)

  • Proprietary Product Line Development: $0.4 to $0.7 million to further develop and enhance the product line

  • Store Experience $0.2 million to upgrade store graphics and collateral

  • Enhanced Website: $0.1 million to enhance the website

  • New Store Openings: $1.2 to 1.5 million to open 3-5 additional stores plus working capital

Join our Race Team as we speed towards Victory Lane !


For more information about american hot rod racer investment opportunities please contact l.jpg
For more Information about American Hot Rod Racer Investment Opportunities, please contact:

American Hot Rod Racer

Richard Maicki

Founder / CEO

Email: [email protected]

Phone: 216-269-5513

Website: AmericanHotRodRacer.com


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