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Factors driving repeat visits to a Web site . . . High quality content. Ease of use ... people they believe to be professional.

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Presentation Transcript
slide1

E-Commerce

Web Site Design

slide3

To make money!!!

Web design is not about art, it\'s about making money!!!

slide5

Reasons Why People Shop the Web . . .

  • Easy to place an order
  • Large selection of products
  • Cheaper prices
  • Faster service and delivery
  • Detailed and clear product information
  • No sales pressure
  • Easy payment procedure

Reference: www.useit.com

slide6

Factors driving repeat visits to a Web site . . .

  • High quality content
  • Ease of use
  • Minimal download time
  • Updated often

Reference: Forrester Survey; 1999

slide8

The key is consumer confidence . . .

  • Fun and easy to navigate sites
  • Pages that appear professional
  • Clear and accurate product information

and representation

  • Real time answers through self help

features, e-mail, and a toll-free telephone

number

slide9

The key is consumer confidence . . .

  • Good prices and clear representation

of all charges

  • Payment options
  • Secure transactions
  • Easy to use return or exchange policy
  • Quick processing time and delivery
  • Shopper privacy
slide11

Navigational Tools

  • Location
  • Consistency
slide12

Where am I?

  • Where have I been?
  • Where can I go?

Don’t make me think!!!

slide14

3 clicks

and you’re out!

slide16

“People want to do business with

people they believe to be professional.”

Reference: Flanders/Willis; Web Usability Specialists

slide17

Product

Information

slide20

Customer

Assistance

slide21

Contact Us:

  • E-mail
  • Telephone number
  • Fax
  • Snail Mail
slide22

Ordering

Process

slide30

Payment

Options

slide31

Methods . . .

  • Snail Mail
  • Telephone
  • Fax
  • Online
slide32

With . . .

  • Check
  • Money Order
  • Purchase Order
  • Credit Card
  • Intermediary
slide33

Secure

Transactions

slide36

Shopper

Privacy

slide38

Privacy disclosure . . .

  • Data gathered
  • Use of information
  • Disclosure of information
  • Protection of information
  • Use of cookies and tracking
  • Access to account information
  • Customer consent
  • Customer input - Tell us what you think?
slide39

Customer

Service

slide46

Elements to consider . . .

  • Bandwidth
  • Browser compatibility
  • Color palette
  • Continuity
  • Frames
  • Homepage
slide47

Elements to consider . . .

  • User Interface
  • Screen compatibility
  • Readability
  • Text only default
  • Accessibility
slide49

Download time . . .

  • 1-2 seconds
  • < 13 seconds
  • > 20 GONE!
slide50

Decrease download time by . . .

  • designing for 56k modem
  • keeping page sizes <50k
  • applying the KISS rule
slide51

“Remove graphic; increase traffic.

It’s that simple.”

Reference: Dr. Jakob Nielsen; Web Usability Specialist; www.useit.com

slide55

Browser

Compatibility

slide56

NETSCAPE

EXPLORER

slide57

NETSCAPE

EXPLORER

slide58

Browser Testing - view your site in

as many browsers as possible:

  • Netscape
  • Explorer
  • AOL
  • Web TV
  • Lynx
slide60

Color Considerations . . .

  • Artistic
  • Cultural
  • Sales
  • Technical
slide63

What color means???

Black – United States & Europe

White– China & Japan

Yellow – Egypt & Burma

Purple– Thailand

Blue – Iran

Red – South Africa

slide70

Frames . . .

  • Browsers don’t like them
  • Printers don’t like them
  • Search engines don’t like them
  • People/customers don’t like them
slide75

User

Interface

slide76

You need . . .

good technology, and

usability

. . . for a successful web site.

slide77

How are your customers accessing your site?

  • Desktop
  • Laptop
  • Hand-held
  • Web TV
slide80

Screen

Compatibility

slide81

Resolution Testing - look at your site

with monitor set to resolutions:

  • 640 x 480
  • 800 x 600
  • 1024 x 768
  • 1280 x 1024
slide82

800 x 600

(770 x 430)

slide87

Recommendations . . .

  • Good background/text contrast
  • Avoid patterned backgrounds
  • Easy to read fonts
  • Make words count
  • Short paragraphs
  • Bulleted lists
slide89

Text Only

Default

slide93

The visually impaired use special readers that read only text.

  • Blinking text can trigger seizures in some visitors.
  • Poor color choices may render text unreadable to color blind visitors.
  • Mouse-dependent site navigation can be difficult for visitors with physical limitations.
  • Information contained in sound clips is inaccessible to hearing-impaired visitors.

For Example . . .

slide95

www.w3.org/WAI

www.cast.org/bobby

slide96

The Bottom Line . . .

  • Getting customers to come to your site,
  • Getting customers to make a purchase

once they get to your site, and

  • Getting customers to return to your site and

purchase again, again, and again!

slide97

Resource

Business to Consumer E-Commerce: Selling on the Internet

www.msucares.com/business_assistance/homebusiness/ecommerce.html

slide98

Resource

Designing Web Usability

The Practice of Simplicity

by

Jakob Nielsen

www.useit.com

slide99

Resource

Web Pages That Suck

Learn Good Design by Looking at Bad Design

by

V. Flanders & M. Willis

www.webpagesthatsuck.com

slide100

Resource

Don’t Make Me Think!

A Common Sense Approach to Web Usability

by

Steve Krug

www.sensible.com

slide101

Beth Duncan, Ph.D.

Small Business Specialist

Mississippi State University Extension Service

[email protected]

slide102

E-Commerce

Web Site Design

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