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Factors driving repeat visits to a Web site . . . High quality content. Ease of use ... people they believe to be professional.

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PowerPoint Slideshow about ' E-Commerce Web Site Design' - Kelvin_Ajay


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E-Commerce

Web Site Design



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To make money!!!

Web design is not about art, it's about making money!!!



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Reasons Why People Shop the Web . . .

  • Easy to place an order

  • Large selection of products

  • Cheaper prices

  • Faster service and delivery

  • Detailed and clear product information

  • No sales pressure

  • Easy payment procedure

Reference: www.useit.com


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Factors driving repeat visits to a Web site . . .

  • High quality content

  • Ease of use

  • Minimal download time

  • Updated often

Reference: Forrester Survey; 1999



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The key is consumer confidence . . .

  • Fun and easy to navigate sites

  • Pages that appear professional

  • Clear and accurate product information

    and representation

  • Real time answers through self help

    features, e-mail, and a toll-free telephone

    number


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The key is consumer confidence . . .

  • Good prices and clear representation

    of all charges

  • Payment options

  • Secure transactions

  • Easy to use return or exchange policy

  • Quick processing time and delivery

  • Shopper privacy



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Don’t make me think!!!


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3 clicks

and you’re out!



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“People want to do business with

people they believe to be professional.”

Reference: Flanders/Willis; Web Usability Specialists


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Product

Information


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Customer

Assistance


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Contact Us:

  • E-mail

  • Telephone number

  • Fax

  • Snail Mail


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Ordering

Process


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Payment

Options


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Methods . . .

  • Snail Mail

  • Telephone

  • Fax

  • Online


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With . . .

  • Check

  • Money Order

  • Purchase Order

  • Credit Card

  • Intermediary


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Secure

Transactions


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Shopper

Privacy


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Privacy disclosure . . .

  • Data gathered

  • Use of information

  • Disclosure of information

  • Protection of information

  • Use of cookies and tracking

  • Access to account information

  • Customer consent

  • Customer input - Tell us what you think?


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Customer

Service




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Elements to consider . . .

  • Bandwidth

  • Browser compatibility

  • Color palette

  • Continuity

  • Frames

  • Homepage


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Elements to consider . . .

  • User Interface

  • Screen compatibility

  • Readability

  • Text only default

  • Accessibility



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Download time . . .

  • 1-2 seconds

  • < 13 seconds

  • > 20 GONE!


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Decrease download time by . . .

  • designing for 56k modem

  • keeping page sizes <50k

  • applying the KISS rule


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“Remove graphic; increase traffic.

It’s that simple.”

Reference: Dr. Jakob Nielsen; Web Usability Specialist; www.useit.com


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Browser

Compatibility


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NETSCAPE

EXPLORER


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NETSCAPE

EXPLORER


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Browser Testing - view your site in

as many browsers as possible:

  • Netscape

  • Explorer

  • AOL

  • Web TV

  • Lynx



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Color Considerations . . .

  • Artistic

  • Cultural

  • Sales

  • Technical


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What color means???

Black – United States & Europe

White– China & Japan

Yellow – Egypt & Burma

Purple– Thailand

Blue – Iran

Red – South Africa




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Frames . . .

  • Browsers don’t like them

  • Printers don’t like them

  • Search engines don’t like them

  • People/customers don’t like them




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User

Interface


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You need . . .

good technology, and

usability

. . . for a successful web site.


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How are your customers accessing your site?

  • Desktop

  • Laptop

  • Hand-held

  • Web TV



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Screen

Compatibility


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Resolution Testing - look at your site

with monitor set to resolutions:

  • 640 x 480

  • 800 x 600

  • 1024 x 768

  • 1280 x 1024


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Recommendations . . .

  • Good background/text contrast

  • Avoid patterned backgrounds

  • Easy to read fonts

  • Make words count

  • Short paragraphs

  • Bulleted lists



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Text Only

Default



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  • The visually impaired use special readers that read only text.

  • Blinking text can trigger seizures in some visitors.

  • Poor color choices may render text unreadable to color blind visitors.

  • Mouse-dependent site navigation can be difficult for visitors with physical limitations.

  • Information contained in sound clips is inaccessible to hearing-impaired visitors.

For Example . . .


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www.w3.org/WAI text.

www.cast.org/bobby


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The Bottom Line . . . text.

  • Getting customers to come to your site,

  • Getting customers to make a purchase

    once they get to your site, and

  • Getting customers to return to your site and

    purchase again, again, and again!


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Resource text.

Business to Consumer E-Commerce: Selling on the Internet

www.msucares.com/business_assistance/homebusiness/ecommerce.html


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Resource text.

Designing Web Usability

The Practice of Simplicity

by

Jakob Nielsen

www.useit.com


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Resource text.

Web Pages That Suck

Learn Good Design by Looking at Bad Design

by

V. Flanders & M. Willis

www.webpagesthatsuck.com


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Resource text.

Don’t Make Me Think!

A Common Sense Approach to Web Usability

by

Steve Krug

www.sensible.com


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Beth Duncan, Ph.D. text.

Small Business Specialist

Mississippi State University Extension Service

[email protected]


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E-Commerce text.

Web Site Design

















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