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In one year, has become the No. 6 video site. 150 million views in Sept. 08. Sparked ... Adds video to popular

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Presentation Transcript
slide8

74.2 million Americans watch video online

Sources: Universal McCann Wave 3, April 2008; Comscore, Sept. 2008

slide9

The most-viewed clip on YouTube has more than 106million views.

The record Super Bowl audience? 97.5 million.

slide15

High-speed Internet

  • 55% of all Americans now have high-speed access at home.
  • 90% expected by 2012

Sources: Pew Internet & American Life Project, July 2008;In-Stat, August 2008.

slide16

2. High-speed wireless

AT&T’s 3G network could reach speeds of 20 Mbps next year.

That’s more than 3 times faster than AT&T’s DSL Elite.

Source: Engadget.com, May 2008.

slide17

3. Word of mouth

NBC saw online viewers jump 312% in October ’08.

Source: Nielsen, November 2008.

slide19

YouTube

5 billion+ views a month (U.S.)

slide20

Points to consider

  • Massive market share (44%)
  • Closest competitor (MySpace TV) only has 4%
  • Easy to upload and share
  • Constantly adding features
slide21

Cool things you can do

  • Share videos and playlists by embedding in a blog or site
  • Add closed captioning, which can be instantly translated
  • Link to a specific time in a long clip
slide22

New: Video annotations

  • Place labels and links inside your YouTube videos
  • Drive traffic to your site
  • Choose your own adventure
slide24

MySpace TV

The No. 2 video sharing site

slide25

MySpace TV

  • Leverages popularity of the No. 1 social network in U.S.
  • Has been home to several hit Web-only TV shows
  • Gets about 445 million views a month

Source: ComScore, September 2008

slide26

Hulu

Redefining TV on the Web

slide27

How Hulu’s different

  • Big-budget TV and movies
  • Officially licensed by NBC, FOX, Warner Bros. and more
  • High-quality clips
  • 93% approval of ad model

Source: The New York Times, October 2008

slide28

Hulu: Growing like crazy

  • In one year, has become the No. 6 video site
  • 150 million views in Sept. 08
  • Sparked YouTube to start hosting full movies

Source: The New York Times, October 2008

slide29

Netflix Roku

Stream movies and shows to TV

slide30

How Roku works

  • $100 box connects to TV
  • Streams 12,000+ programs
  • Free for Netflix subscribers
slide31

Qik.com

Post videos from your cell phone

slide32

How Qik works

  • Streams videos right from your phone
  • Can even broadcast live
  • Supports few phones
  • May soon come to iPhone
slide33

Ustream.tv

Broadcast and chat live

slide34

Ustream’s story

  • Founded in ’06 to help soldiers talk to relatives
  • Was used by all major presidential candidates in ’08
  • Popular way to share conferences, seminars, etc.
slide35

Blip.tv

Post and share video blogs

slide36

What sets Blip.tv apart

  • Focused on recurring shows
  • Lets you download clips
  • Lets content creators share advertising 50/50
  • Licensed to CNN iReport
slide37

ooVoo.com

Easy video chat

slide38

What is ooVoo?

  • Downloadable chat software
  • Essentially a video phone
  • Up to 6 people at once
  • Competes with…
slide39

Skype

Video phone service

slide40

Skype’s story

  • Purchased by eBay in 2005
  • Tremendously popular
  • Plagued by service issues
  • Used by Millionaire for new “Ask the Expert” lifeline
slide41

Twiddeo

Share video via Twitter

slide42

Twiddeo’s niche

  • Adds video to popular “micro-blogging” site
  • Can post from phone or Web
slide43

Twiddeo’s niche

  • Adds video to popular “micro-blogging” site
  • Can post from phone or Web
slide46

A successful video needs:

  • Something totally new
  • Lots of guts
  • Lots of luck
  • A strong distribution plan
slide47

But in the end,

a viral video is no match for a strong, consistent online presence that enhances your brand.

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