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In one year, has become the No. 6 video site. 150 million views in Sept. 08. Sparked ... Adds video to popular

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“Who watches TV on TV anymore?”

— Eric, Gossip Girl

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Oh wait. Did you want proof?

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As of 2008, more people have watched an online video than have read a blog

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10 billion clips are watched online in the U.S every month

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74.2 million Americans watch video online

Sources: Universal McCann Wave 3, April 2008; Comscore, Sept. 2008

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The most-viewed clip on YouTube has more than 106million views.

The record Super Bowl audience? 97.5 million.

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So what is the most-watched video ever?

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Why is video becoming so popular?

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  • High-speed Internet

  • 55% of all Americans now have high-speed access at home.

  • 90% expected by 2012

Sources: Pew Internet & American Life Project, July 2008;In-Stat, August 2008.

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2. High-speed wireless

AT&T’s 3G network could reach speeds of 20 Mbps next year.

That’s more than 3 times faster than AT&T’s DSL Elite.

Source:, May 2008.

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3. Word of mouth

NBC saw online viewers jump 312% in October ’08.

Source: Nielsen, November 2008.

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5 billion+ views a month (U.S.)

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  • Points to consider

  • Massive market share (44%)

  • Closest competitor (MySpace TV) only has 4%

  • Easy to upload and share

  • Constantly adding features

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  • Cool things you can do

  • Share videos and playlists by embedding in a blog or site

  • Add closed captioning, which can be instantly translated

  • Link to a specific time in a long clip

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  • New: Video annotations

  • Place labels and links inside your YouTube videos

  • Drive traffic to your site

  • Choose your own adventure

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MySpace TV

The No. 2 video sharing site

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  • MySpace TV

  • Leverages popularity of the No. 1 social network in U.S.

  • Has been home to several hit Web-only TV shows

  • Gets about 445 million views a month

Source: ComScore, September 2008

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Redefining TV on the Web

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  • How Hulu’s different

  • Big-budget TV and movies

  • Officially licensed by NBC, FOX, Warner Bros. and more

  • High-quality clips

  • 93% approval of ad model

Source: The New York Times, October 2008

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  • Hulu: Growing like crazy

  • In one year, has become the No. 6 video site

  • 150 million views in Sept. 08

  • Sparked YouTube to start hosting full movies

Source: The New York Times, October 2008

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Netflix Roku

Stream movies and shows to TV

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  • How Roku works

  • $100 box connects to TV

  • Streams 12,000+ programs

  • Free for Netflix subscribers

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Post videos from your cell phone

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  • How Qik works

  • Streams videos right from your phone

  • Can even broadcast live

  • Supports few phones

  • May soon come to iPhone

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Broadcast and chat live

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  • Ustream’s story

  • Founded in ’06 to help soldiers talk to relatives

  • Was used by all major presidential candidates in ’08

  • Popular way to share conferences, seminars, etc.

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Post and share video blogs

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  • What sets apart

  • Focused on recurring shows

  • Lets you download clips

  • Lets content creators share advertising 50/50

  • Licensed to CNN iReport

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Easy video chat

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  • What is ooVoo?

  • Downloadable chat software

  • Essentially a video phone

  • Up to 6 people at once

  • Competes with…

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Video phone service

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  • Skype’s story

  • Purchased by eBay in 2005

  • Tremendously popular

  • Plagued by service issues

  • Used by Millionaire for new “Ask the Expert” lifeline

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Share video via Twitter

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  • Twiddeo’s niche

  • Adds video to popular “micro-blogging” site

  • Can post from phone or Web

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  • Twiddeo’s niche

  • Adds video to popular “micro-blogging” site

  • Can post from phone or Web

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A few thoughts on “going viral”

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Saying you want to create a viral videois like saying you want to write

a best-selling book

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But in the end,

a viral video is no match for a strong, consistent online presence that enhances your brand.

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You don’t have to use every tool.

Just the right ones.