a portal for europe
Download
Skip this Video
Download Presentation
Download the Presentation by Andrew Duff

Loading in 2 Seconds...

play fullscreen
1 / 18

Download the Presentation by Andrew Duff - PowerPoint PPT Presentation


  • 247 Views
  • Uploaded on

Access to other European information sources and services to help users to plan ... Karine Bru re, Online Marketing Manager, European Travel Commission ...

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Download the Presentation by Andrew Duff' - Kelvin_Ajay


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
a portal for europe

A Portal for Europe

VisitEurope.com : Introduction to a European e-Project

index
Index
  • Context
    • About the European Travel Commission
    • A “Portal” - what is it?
    • Why a portal?
    • Portal responsibilities
    • Who is building it?
  • The project
    • Objectives
    • Portal services
    • Portal progress
  • The Portal and OSSATE
european travel commission
European Travel Commission
  • The ETC is an international marketing organisation that
    • Promotes Europe as a tourist destination
    • Provides a range of market intelligence and e-services to its members
    • Encourages the sharing of best practice
  • Represents the National Tourism Organisations (NTOs) of Europe handling national tourism promotion
  • Established in 1948 as a non profit-making organization, financed by member NTO contributions.
  • Operates in major overseas markets where at least 6 NTOs are represented: USA, Canada, Latin America, Japan/Far East.
what is the portal

Create an attractive, efficient doorway for marketing “Destination Europe”...

  • Places
  • Access to National Web sites
  • Search cities, etc
  • Experiences
  • Search for Culture, Adventure, Events, etc
  • Practical Help
  • Travel planning,
  • Accommodation
  • Flights
  • Languages, etc
What is the Portal?
eu context why a portal
EU context – why a portal?
  • May 2002: EU Council resolution `to strengthen position of Europe as a destination...using Information and Communication Technologies´
  • June 2002: Tourism Advisory Committee (TAC) & EC/DG ENTR Tourism Unit Action Plan ´Modern online public services´ adopted by the EU Council as part of the e-Europe Action plan
  • May 2003: Ministerial support re-confirmed & ETC commitment to handle the website if and when available
  • June 2003: A tender of the program Interchange of Data between Administrations to build the portal.
portal responsibilities

European Commission

2-stage contract (€2m)

Agree Business Plan

Agree Portal specification

via EC Portal Steering Group

E-Commerce Competency Centre

Portal responsibilities
who is building it
Who is building it?

ec3 Project Manager: Inkeri Starry

Project Website: http://etd.ec3.at/

index9
Index
  • Context
    • About the European Travel Commission
    • A “Portal” - what is it?
    • Why a portal?
    • Portal responsibilities
    • Who is building it?
  • The project
    • Objectives
    • Portal services
    • Portal progress
  • The Portal and OSSATE
portal objectives
Portal objectives
  • Unique access point to all NTO web sites with common user interface in several languages
  • Better visibility and quicker search to find suitable information held in NTO databases
  • Pan European content and access to other European information sources
  • Promote use of inter-operability tools and common standards
  • Framework for future online technology developments
portal services
Portal services
  • Delivery in up to 9 languages
  • Adaptable to different world markets
  • Richer content and images
  • Access to NTO data, e.g., events
  • Intelligent search and trip planning tools
  • Route planner
  • Flights search
  • Weather reports… etc
etc interest in the portal
ETC interest in the Portal
  • The Portal needs to support the work of the National Tourist Organisations (NTO) and their international activities
  • The Portal will be the platform for ETC’s new focus on e-marketing, as major element of its global strategy
  • The Portal will be branded as visitEurope.com
portal progress
Portal progress
  • Specifications were prepared in 2004 and validated by the ETC New Media expert group
  • Development started in January 2005
  • ETC recruited an Online Marketing Manager in April 2005, to consolidate all efforts from the NTOs
  • A 1st demonstration of Portal services took place in Stockholm on April 15th, 2005
  • The completed Portal is expected to be launched in late October 2005
index15
Index
  • Context
    • About the European Travel Commission
    • A “Portal” - what is it?
    • Why a portal?
    • Portal responsibilities
    • Who is building it?
  • The project
    • Objectives
    • Portal services
    • Portal progress
  • The Portal and OSSATE
the portal and ossate 1
The Portal and OSSATE (1)
  • The Portal will contain specially prepared European content and national content supplied by NTOs
  • It will also provide access to NTOs’ own websites and content systems
  • Access to other European information sources and services to help users to plan visits to Europe, and to explore across boundaries
  • OSSATE aims to enable information on accessible tourism products to be distributed via new media
  • Opportunity for OSSATE and Portal to position Europe as an accessible destination?
the portal and ossate 2
The Portal and OSSATE (2)
  • The Portal would be an ideal platform to show OSSATE outputs at European scale
  • EC is funding the Portal in the expectation that this will make good use of suitable European e-content relevant to tourism
  • Conversely, OSSATE should look at the Portal and assess how it might work with this platform – avoiding re-invention of the wheel!
  • The Portal promotes use of inter-operability tools (e.g. Harmonise) and common standards – an opportunity for OSSATE also?
a portal for europe a new opportunity for online co operation

A Portal for Europe: a new opportunity for online co-operation

For more information on working with the European Tourism Destinations Portal contact:

Karine Bruére, Online Marketing Manager, European Travel Commission

[email protected]

ad