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Access to other European information sources and services to help users to plan ... Karine Bru re, Online Marketing Manager, European Travel Commission ...

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A portal for europe l.jpg

A Portal for Europe

VisitEurope.com : Introduction to a European e-Project


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Index

  • Context

    • About the European Travel Commission

    • A “Portal” - what is it?

    • Why a portal?

    • Portal responsibilities

    • Who is building it?

  • The project

    • Objectives

    • Portal services

    • Portal progress

  • The Portal and OSSATE


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European Travel Commission

  • The ETC is an international marketing organisation that

    • Promotes Europe as a tourist destination

    • Provides a range of market intelligence and e-services to its members

    • Encourages the sharing of best practice

  • Represents the National Tourism Organisations (NTOs) of Europe handling national tourism promotion

  • Established in 1948 as a non profit-making organization, financed by member NTO contributions.

  • Operates in major overseas markets where at least 6 NTOs are represented: USA, Canada, Latin America, Japan/Far East.


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33 National Tourism Organisations

Who are the ETC Members?


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Create an attractive, efficient doorway for marketing “Destination Europe”...

  • Places

  • Access to National Web sites

  • Search cities, etc

  • Experiences

  • Search for Culture, Adventure, Events, etc

  • Practical Help

  • Travel planning,

  • Accommodation

  • Flights

  • Languages, etc

What is the Portal?


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EU context – why a portal? “Destination Europe”...

  • May 2002: EU Council resolution `to strengthen position of Europe as a destination...using Information and Communication Technologies´

  • June 2002: Tourism Advisory Committee (TAC) & EC/DG ENTR Tourism Unit Action Plan ´Modern online public services´ adopted by the EU Council as part of the e-Europe Action plan

  • May 2003: Ministerial support re-confirmed & ETC commitment to handle the website if and when available

  • June 2003: A tender of the program Interchange of Data between Administrations to build the portal.


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European Commission “Destination Europe”...

2-stage contract (€2m)

Agree Business Plan

Agree Portal specification

via EC Portal Steering Group

E-Commerce Competency Centre

Portal responsibilities


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Who is building it? “Destination Europe”...

ec3 Project Manager: Inkeri Starry

Project Website: http://etd.ec3.at/


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Index “Destination Europe”...

  • Context

    • About the European Travel Commission

    • A “Portal” - what is it?

    • Why a portal?

    • Portal responsibilities

    • Who is building it?

  • The project

    • Objectives

    • Portal services

    • Portal progress

  • The Portal and OSSATE


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Portal objectives “Destination Europe”...

  • Unique access point to all NTO web sites with common user interface in several languages

  • Better visibility and quicker search to find suitable information held in NTO databases

  • Pan European content and access to other European information sources

  • Promote use of inter-operability tools and common standards

  • Framework for future online technology developments


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Portal services “Destination Europe”...

  • Delivery in up to 9 languages

  • Adaptable to different world markets

  • Richer content and images

  • Access to NTO data, e.g., events

  • Intelligent search and trip planning tools

  • Route planner

  • Flights search

  • Weather reports… etc


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The project – a full sitemap “Destination Europe”...


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ETC interest in the Portal “Destination Europe”...

  • The Portal needs to support the work of the National Tourist Organisations (NTO) and their international activities

  • The Portal will be the platform for ETC’s new focus on e-marketing, as major element of its global strategy

  • The Portal will be branded as visitEurope.com


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Portal progress “Destination Europe”...

  • Specifications were prepared in 2004 and validated by the ETC New Media expert group

  • Development started in January 2005

  • ETC recruited an Online Marketing Manager in April 2005, to consolidate all efforts from the NTOs

  • A 1st demonstration of Portal services took place in Stockholm on April 15th, 2005

  • The completed Portal is expected to be launched in late October 2005


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Index “Destination Europe”...

  • Context

    • About the European Travel Commission

    • A “Portal” - what is it?

    • Why a portal?

    • Portal responsibilities

    • Who is building it?

  • The project

    • Objectives

    • Portal services

    • Portal progress

  • The Portal and OSSATE


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The Portal and OSSATE (1) “Destination Europe”...

  • The Portal will contain specially prepared European content and national content supplied by NTOs

  • It will also provide access to NTOs’ own websites and content systems

  • Access to other European information sources and services to help users to plan visits to Europe, and to explore across boundaries

  • OSSATE aims to enable information on accessible tourism products to be distributed via new media

  • Opportunity for OSSATE and Portal to position Europe as an accessible destination?


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The Portal and OSSATE (2) “Destination Europe”...

  • The Portal would be an ideal platform to show OSSATE outputs at European scale

  • EC is funding the Portal in the expectation that this will make good use of suitable European e-content relevant to tourism

  • Conversely, OSSATE should look at the Portal and assess how it might work with this platform – avoiding re-invention of the wheel!

  • The Portal promotes use of inter-operability tools (e.g. Harmonise) and common standards – an opportunity for OSSATE also?


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A Portal for Europe: “Destination Europe”...a new opportunity for online co-operation

For more information on working with the European Tourism Destinations Portal contact:

Karine Bruére, Online Marketing Manager, European Travel Commission

[email protected]


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