Do you Know Jack?
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Jack loves cranking up his favorite classic rock music while driving to and from work... Louisville is 12% more likely than other U.S. cities to listen to Classic Rock Music! ...

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Presentation Transcript
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Do you Know Jack?

But here’s how you can!

You Don't Know Jack...


Meet jack l.jpg
Meet Jack

  • Jack is 40.

  • Jack’s wife Diane is 38.

  • Jack loves driving in his Volkswagen Jetta with his golden retriever in the back seat.

  • Jack loves cranking up his favorite classic rock music while driving to and from work… By the way he is a manager at the local bank down the road.


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Jack Loves

  • Diane

  • His three kids ages 7, 9, and 16

  • Snow-skiing

  • Camping and Power-boating

  • Budweiser and Corona

  • Of course Bourbon

  • Penn Station and Wick’s Pizza

  • College Basketball- Go Cards

  • Motorsports, and extreme/action sports

  • Bahama Breeze and TJI Fridays


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Jack has “jack” to spend!Are you getting your share?

Two incomes in the household allow Jack and Diane to spend some “jack” and here’s how they spend it…

  • Updating their home with renovations such as a new kitchen, landscaping and new siding

  • Shopping at Pottery Barn and Target

  • Buying new appliances at Lowe’s and Smith Appliances

  • Traveling to St. Louis, Cincinnati, and Indianapolis

  • Getting Groceries at Sam’s Club

  • Visiting their Dentists

  • Using online services to download and watch TV programs

  • Playing Black Jack and Poker on the computer


Jack spent over 1 9 billion annually in kentuckiana retail stores l.jpg

$365.2 Million in New & Used Car Dealers.

$189.4 Million in Eating & Drinking Establishments.

$17.7 Million in Beer, Wine & Liquor Stores.

$132.4 Million in Department Stores.

$30.9 Million in Furniture Stores.

$371 Million in Hospitals.

$98.5 Million in Pharmacies & Drug Stores.

$41.1 Million in Electronic & Appliance Stores.

165.4Million in Warehouse Clubs and Superstores.

$15.7 Million in Sporting Good Stores.

Jack Spent Over $1.9 Billion Annually in Kentuckiana Retail Stores!


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1077SFR has…

(Arbitron:FA06/SU06/SP06/WI06 Cume M18+ & Cume W18+)

53,494 Jacks

&

41,173 Dianes


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Now that you know Jack…

Let help you reach him!


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WSFR MAY 12 08

9am Hour:

WHAS

AT&T

Ron Paul Political

KY Dept of Transportation

Anheuser Busch

Kia

Kentucky Lottery

AT&T

WQMF MAY 12 08

9am Hour:

Louisville International Airport

Panera Bread

Blue Bell Creameries

Ford Genuine Parts & Service

Briggs & Stratton

Speedway SuperAmerica

Big Red Soda

Music Go Round

Caesars Indiana

Brakeway

John Deere

Alavert

Brakeway

McDonalds

At&T Real Yellow Pages

Are You Lost in the Mix?


And 1077sfr is louisville s rock leader l.jpg
And 1077SFR is Louisville’s Rock Leader!

Louisville is 12% more likely than other U.S. cities to listen to Classic Rock Music!


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And WSFR’s listeners are 19% more likely than the market to be self-employed and 89% more likely then the market to be a small business owner.


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