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The Internet and Its Impact on the Photography and Graphic Design Field. Created by: Christopher Wharton Management Information Systems MWF 1-1:50 PM [email protected] Categories of Art and Graphic Design Prior Marketing Strategies of Photographers & Graphic Designers

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The internet and its impact on the photography and graphic design field l.jpg

The Internet and Its Impact on the Photography and Graphic Design Field

Created by: Christopher Wharton

Management Information Systems

MWF 1-1:50 PM

[email protected]


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Categories of Art and Graphic Design Design Field

Prior Marketing Strategies of Photographers & Graphic Designers

Super Sales Strategies

The Year That Changed It All...

Potential Marketing Ability of the Internet

The Impact of the Internet on Photography & Graphic Design

Capabilities of the World Wide Web

Agency, Directory and Publishing Listing on the Internet

Agency, Directory and Publishing Listing on the Internet (continued)

Future Trends in the Graphic Design Field

Bibliography

Footnotes

Table of Contents


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Fine art Design Field

Sculpture and crafts

Cartoons and comic strips

Illustration

Science Fiction and Fantasy Art

Calligraphy

Design and Production

Airbrush Art

Storyboards

Multimedia Design and Production

T-shirts, Mugs and Tops

Architectural Rendering, Medical and Fashion Illustration

Categories of Art & Graphic Design


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Prior to the pervasive use of the Internet, photographers and graphic designers relied on the following marketing sources for displaying their portfolios:

Ad Agencies

Corporate Agencies

Pre-qualified Agencies

Direct Marketing Agencies

Publication Agencies

Graphic Design and Book Publisher Directories

Prior Marketing Strategies of

Photographers & Graphic Designers


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Artists must choose a marketing strategy. photographers and graphic designers relied on the following marketing sources for displaying their portfolios:

These strategies are distinguished through 4 categories (style, industry, usage and subject specific).

Photographers and graphic designers must find clients who need that message either through agencies, directories and the Internet.

Super Sales Strategies


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The Year That Changed It All... photographers and graphic designers relied on the following marketing sources for displaying their portfolios:

  • 1995: Deemed by Newsweek as “The Year of the Internet”

  • Internationally renowned glass artist Dale Chihuly (http://www.chihuly.com) becomes a pioneer by becoming the first artist to display his artwork on the Internet.

  • Darcy Gerbarg, digital imaging pioneer and president of ART-way (http://www.artway.com), soon follows with the launch of her business on the Web.


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The Internet is an extremely efficient marketing tool because of its accessibility. Art is now available and accessible in ways that were previously impossible1. In the last few years, extensive security measures have laid the groundwork for e-commerce. E-commerce is rapidly proving as a lucrative opportunity for those entities that take advantage. In 1999, 196 million people spent over $120 billion2.

Potential Marketing Ability

of the Internet


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Provides a wide variety of options for photographers and graphic designers to demonstrate their talents.

Allows photographers and graphic designers to try innovative ideas by making art accessible in ways previously impossible.

Due to the availability of the Internet, market segmentation is no longer applicable.

The Impact of the Internet on

Photography & Graphic Design


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The Internet provides information more efficiently than any conceived invention before it. It prides itself on being easily navigable and extremely informative. This incredible innovation of technology has the remarkable ability to bring the world closer together. For these reasons, the Internet is regarded as arguably the greatest invention of the 20th century3.

Capabilities of the World Wide Web


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Agency, Directing and Publishing than any conceived invention before it. It prides itself on being easily navigable and extremely informative. This incredible innovation of technology has the remarkable ability to bring the world closer together. For these reasons, the Internet is regarded as arguably the greatest invention of the 20

Listings on the Internet

  • Posting Online portfolios, Still & Motion Photography:

    • Creative Planet (http://www.planetpoint.com)

  • Site for Illustrators:

    • Theispot Showcase (http://www.theispot.com)

  • Graphic Artist phonebook:

    • (http://www.workbook.com)


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Agency, Directing and Publishing than any conceived invention before it. It prides itself on being easily navigable and extremely informative. This incredible innovation of technology has the remarkable ability to bring the world closer together. For these reasons, the Internet is regarded as arguably the greatest invention of the 20

Listings on the Internet (continued)

  • Internet sites for Finding Clients:

    • Fine Art photographers

      • ArtNetwork (http://www.artmarketing.com)

      • ArtSupport (http://www.artsupport.com)

    • Ad Agency Clients

      • Adweek Directories (http://www.adweek.com)

      • Agency Compile (http://www.agencycompile.com)

    • Information Management Firms

      • Creative Access (http://www.bigroster.com)

      • The List (www.thelistinc.com)


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In the future, many more graphic designers will post their portfolios on personal websites for potential clients to review. This will lead to great competition in the graphic design field; however, these artists will be able to distinguish themselves by:

Creating a website that is easily navigable, informative and aesthetically pleasing4.

Creating works of art that apply to all 4 fields of marketing (style, industry, usage or subject).

Future Trends in the

Graphic Design Field


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Bibliography their portfolios on personal websites for potential clients to review. This will lead to great competition in the graphic design field; however, these artists will be able to distinguish themselves by:

  • Cox, Mary. 1997 Artist’s & Graphic Designer’s Market. Cincinnati: Writer’s Digest Books, 1996.

  • Dutta, Soumitra, and Sandeep Srivastava. Embracing the Net: get. competitive. Great Britain: Financial Times, 2001.

  • (http://www.shutterbug.net/columns/0601sb_business/)

  • (http://www.photosource.com/index.php)

  • Harold Mitchell Interview-Contact Information: Tech Tower, Rm. 221. (404) 681-2800, ext. 2825


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Footnotes their portfolios on personal websites for potential clients to review. This will lead to great competition in the graphic design field; however, these artists will be able to distinguish themselves by:

  • Darcy Gerbarg, excerpt taken from 1997 Artist’s & Graphic Designer’s Market.

  • Bibliography Source #2

  • Bibliography Source #1

  • Excerpt taken from Harold Mitchell.


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