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Strategic prospective in rural tourism. 3 rd European Congress on Rural Tourism September 27 th and 28 th , 2007 Eger , HUNGARY. Strategic prospective in rural tourism. I – Context II – Results of the European University on Rural Tourism

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Strategic prospective in rural tourism

3rd European Congress on Rural Tourism

September 27th and 28th, 2007

Eger , HUNGARY


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Strategic prospective in rural tourism

I – Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holiday cottage and guest houses" study

3rd European Congress on Rural Tourism, Eger, HUNGARY


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Why ?

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Neither forecast, nor prediction, but… Prospective

  • Think about the future… to act in the present

  • Few thought and few studies

  • To promote a "strategic stakeholder"

3rd European Congress on Rural Tourism, Eger, HUNGARY


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How ?

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • The European University on Rural Tourism organised by SOURCE, in La Bourboule (Auvergne, September 2006)

  • Debates and collective production

  • Book "Tourism in rural areas : scripts for the future"

  • Seven fields for investigation

3rd European Congress on Rural Tourism, Eger, HUNGARY


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Set of problems

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

In a context of globalisation :

  • Which tourism models ?

  • Which customers, which users ?

  • Which organisations ?

  • Which destinations ?

  • Which policy ?

3rd European Congress on Rural Tourism, Eger, HUNGARY


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PROSPECTIVE

+

STRONG TRENDS

DEFINITE

CHOICES

MAIN

UNCERTAINTIES

IMPORTANCE

STAKES

CHALLENGES

STRATEGICLEVERS

STRATEGY

_

_

+

COMMAND

The method

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

3rd European Congress on Rural Tourism, Eger, HUNGARY


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Strong trends

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Senior tourism

    • Cultural mediation

  • The bursting of expectations

    • "first-rate"

  • Short holidays

    • Low season tourism

  • The internet

    • Spreading the information

  • Climate change

  • 3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Main uncertainties

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    • Leaving or staying at home ?

    • Changes and clashes in rural areas

    • Terrorist risk

    • Rules and public assistance

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Definite choices and strategic levers

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    • Regulation bound and no choice

    • Quality in rural tourism

    • Reorganizing the territory

    • Stakeholders’ training

    • Innovation

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Stakes under strain

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    • "First-rate" product and/but standardization

    • Local governance and/but private interest

    • Professionalisation and/but public assistance

    • Permanence and/but change in of rurality rural areas

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Evolutions of the rural tourist accommodation

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    Self-catering holiday cottage and guest houses

    in the Massif central

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Strong trends and weak signals

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    • Strong trends…

      • Demand

      • Competition

      • Public assistance

    • Weak signals…

      • Products

      • Stakeholders

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Main uncertainties

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    • The future of rural area

    • The effects of competition

    • Stakeholders and their organisations

    • Public assistance

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Stakes and strategies

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    • Supply quality and innovation

    • Organisation of the territory in network

    • Professionalisation

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Some scripts for the next 10 years

    Framework

    I - Context

    II – Results of the European University on Rural Tourism

    III – Results of the "self-catering holyday cottage and guest houses" study

    • Luxurious tourism in rural area

    • Decreasing of rural tourism

    • Typical tourism in rural area

    • Rural tourism in network

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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    Strategic prospective in rural tourism

    Thanks for your attention

    3rd European Congress on Rural Tourism, Eger, HUNGARY


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