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People, Process, Politics A Distributed Model for Web Site Management November 7, 2005 HigherEdWeb Dev Conference Ann Vandor, Web Manager Life Cycle of a Website* * Credit: Consumer Building Launch a new site Create a richer site that encourages audience to act

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People, Process, PoliticsA Distributed Modelfor Web Site ManagementNovember 7, 2005HigherEdWeb Dev ConferenceAnn Vandor, Web Manager


Life cycle of a website l.jpg
Life Cycle of a Website*

* Credit: Consumer Building

  • Launch a new site

  • Create a richer site that encourages audience to act

  • Recreate a web presence with a customer-centric design that drives results

Landor Branding

Templates

Colors

Fonts

Learn More

Recruit

Inquire

Visit UWBS

Give

Portals

Searchable Data

Self-service

E-commerce

CMS/OKI/SRM

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


Slide3 l.jpg

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


Slide4 l.jpg

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


Old model scattered l.jpg
Old Model – Scattered avandor@u.washington.edu

  • Site lacked cohesion

    • Multiple servers = no global functions

    • Non-conformance with brand

    • Many sub-sites cobbled together

  • Web management splintered

    • Web Designer (Communications Dept.)

    • Webmaster (IT Dept.)

    • Staff across school with uneven Web expertise

  • Authority unclear

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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Getting Started avandor@u.washington.edu

  • Catalysts for change

    • Outgoing dean

    • Web audit

    • Recruiting & marketing needs

    • New IT Director & organizational changes

  • Building Credibility & Momentum

    • Consolidated sites on single server enabled global search, Suggestion Box and other features

    • Stakeholder buy-in on site modification

    • Increasing engagement of programs & departments

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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New Model – Distributed avandor@u.washington.edu

Success for the UW Business School Web site requires:

  • People who are empowered

  • Process to move things forward

  • Politics in support of common goals

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


People l.jpg
People avandor@u.washington.edu

  • Web Editors across school representing all stakeholder groups

  • IT Web Team

    • IT Director

    • Web Manager

    • Web Designer

    • Web Developer

  • Marketing & Communications contribute content & branding

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


What s a web editor to do l.jpg
What’s a Web Editor to do? avandor@u.washington.edu

  • Attend monthly Web Editors’ Forums

  • Complete basic training

  • Use Dreamweaver and other approved tools to maintain and post Web pages in compliance with the Web Style Guide, and in timely fashion

  • Create e-newsletters as requested by department/program

  • Design solutions for bugs reported through Suggestion Box

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


Process l.jpg
Process avandor@u.washington.edu

  • Standards

    • CSS & templates

    • Dreamweaver

    • Visual style guide and policy guide (tbd)

  • Tools & resources for Web Editors

    • Until CMS... “wireframes” & image database

    • Monthly workshops

    • Monthly forum with showcasing

    • Crib sheets

    • Online tutorials

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


Content wireframe l.jpg
Content “Wireframe” avandor@u.washington.edu

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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Credit: Drew Senunas avandor@u.washington.edu

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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Politics avandor@u.washington.edu

  • Authority

    • Establish governance

    • Educate decision-makers

    • Align Web site with strategic plan or goals

    • Delegate authority from the top

  • Accountability

    • Team roles & responsibilities

    • Job descriptions

    • Clear reporting structure

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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Next Steps avandor@u.washington.edu

  • Activate governance structure to prioritize 05-06 Web projects

  • Solidify team & build alliances

  • Create credentialing for Web Editors

  • Re-write selected staff job descriptions to include Web Editor duties

  • Set stage for a redesign

Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu

© UW Business School, University of Washington 2002


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