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Montana’s International Tourism Program JAPANESE MARKET. Mako Sakaguchi State of Montana Japan Trade Office. Market Situation. Japanese Population 126 million Travel Abroad (2005) 17.4 million Traveling to U.S. (2005) 3.8 million. Japanese Market in U.S.

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Montana’s International Tourism ProgramJAPANESE MARKET

Mako Sakaguchi

State of Montana Japan Trade Office


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Market Situation

  • Japanese Population 126 million

  • Travel Abroad (2005) 17.4 million

  • Traveling to U.S. (2005) 3.8 million



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Forecast of International Travel

Estimates in Thousands

p= projected

Source: U.S. Office of Travel & Tourism Industry “Inbound Overview”


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Market History

Source: U.S. Office of Travel & Tourism Industry “International Arrivals to the U.S.-Historical Visitation”


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Reasons for Traveling to U.S.

Source: U.S. Office of Travel & Tourism Industries “2004 Market Profile : Japan”


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Market Profile

Source: U.S. Office of Travel & Tourism Industries “2004 Market Profile : Japan”



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Outbound Japanese by Age

Source: Japanese Ministry of Land, Infrastructure & Transport based on data from the Ministry of Justice


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Preferred Purpose of Travel

Source: Japan Tourism Marketing Co. “Opinion Survey of Overseas Travel Preferences”


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Reservation Methods

Source: Japan Tourism Marketing Co. “Factual Survey of the Overseas Travel Situation”


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Montana is Ideal for Japanese Visitors!

  • Age 40 and over (Baby boomers)

  • Crave western culture

  • Looking for nature

  • Relaxation



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Internet www.bigskyjapan.com

  • 41 pages of information on Montana

    - Tourism Information

    National Parks, Ski Areas, Dinosaur Trail, Activities, Travel Agents

    - Photo Gallery

    Images targeted for Japanese tourist

  • Monthly newsletter

  • News page


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Promotion to Travel Agents

  • Conduct seminars

    - participants increased 23% in 2006

  • Exhibitions & Workshops

  • Daily inquiries and assistance

    - provide promotional materials


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You have a contact in Japan

Mako Sakaguchi

State of Montana Japan Trade Office

Tel: 81-96-385-0782

Fax: 81-96-381-3343

Email: makos@bigskyjapan.com

www.bigskyjapan.com



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