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MBA 808 – Moscow 2008. Russian Culture: Micro and Macro. Truck Culture: A Customer for Prakash?. Micro Culture. Russian Personal Life Housing Standard of living Home customs clothing entry room Flowers - an odd custom Weddings war memorial ring finger. Public Culture.

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MBA 808 – Moscow 2008

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Mba 808 moscow 2008 l.jpg

MBA 808 – Moscow 2008

Russian Culture:

Micro and Macro


Truck culture a customer for prakash l.jpg

Truck Culture:A Customer for Prakash?


Micro culture l.jpg

Micro Culture

  • Russian Personal Life

    • Housing

    • Standard of living

    • Home customs

      • clothing

      • entry room

    • Flowers - an odd custom

    • Weddings

      • war memorial

      • ring finger


Public culture l.jpg

Public Culture

  • Restaurants

    • menu

    • Cost

    • Exit event

  • Money and Banking

    • medium of exchange / value store

    • banking services

  • Russian Diet preferences –

    potato skins and ice cubes


Typical russian food l.jpg

Typical Russian Food

  • Dinner for guests –

    dinner table and courses!

  • Kvas

  • Shashlik

  • Pelmeni

  • Blini

  • Tea and coffee

  • Restaurant dinner exit item


Public issues l.jpg

Public Issues

  • Appearance of the population

    • Like USA?

    • Dress

    • Beggars

  • Russians Behavior in public places

    • Lines

    • Friendliness

  • Money

    • Exchange rate

    • New USA bills


Public transportation issues l.jpg

Public Transportation Issues

  • Metro

    • Entry gate

    • Escalators

    • Car door

    • Timing of trains!!!

    • People during the ride

  • Auto travel

    • Cars are not common

    • Road police

    • Seat belts

    • Benzine stations

  • Road priority – self-responsible!


Numbers issues l.jpg

Numbers Issues

  • Electrical

  • Temperature

  • Printer paper

  • Distance

  • Time

  • Date format – dd/mm/yy

  • Number spacing: 22.410 [RF] is 22,410 [USA]

    Neighborhood Issues

  • Zoning

  • Public spaces / cellars


National culture l.jpg

National Culture

  • Closed economic system legacy

  • World super power system

  • Socialist remnants

    • Nostalgia

    • Monuments, memorials, and celebrations

  • Soviet caste system

  • Ethnic groups

  • Religion


Russian ruble l.jpg

Russian Ruble

  • Ruble Exchange rate

  • Currency time line

    1990 -----------1998-----------2008

    CCCP RF RF

  • Russian ruble - Wikipedia, the free encyclopedia


Rur versus usa 1993 1997 l.jpg

RUR versus USA $ 1993 - 1997

6600

5600

4600

Rate

3600

2600

1600

600

5/2/96

4/3/96

8/8/95

5/9/95

2/4/96

1/7/96

15/5/95

11/7/95

31/5/96

30/7/96

27/8/96

24/9/96

22/7/97

13/6/95

3/10/95

30/4/96

23/5/97

23/6/97

12/4/95

18/8/93

12/1/94

11/7/94

19/9/94

17/1/95

15/3/95

24/1/97

21/4/97

25/4/94

14/2/95

21/2/97

24/3/97

31/10/95

29/11/95

22/10/96

29/12/95

20/11/96

13/12/94

18/12/96

17/10/94

15/11/94

Date


Mcdonald s culture l.jpg

McDonald’s Culture

  • USA standards

  • American company culture

  • Video of entry to Russian market and three restaurant openings

  • Case discussion –

    a USA [Canada] multinational

    in Russia


Mcdonald s cultural context l.jpg

McDonald’s Cultural Context

  • Knife and fork food – not sandwiches

  • Surly, slow staff in restaurants

  • Two class society – rubles

  • Smoking and vodka

  • Coat check


Mcdonald s approach l.jpg

McDonald’s Approach

  • 1990 – menu education and

    ordering education

  • 1996 – drive-in education

  • Training friendly, quick staff


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