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KTSW-FM 89.9 Executive Committee Orientation

KTSW-FM 89.9 Executive Committee Orientation. Summer 2006. Welcome Back!!!. You’ve had your doughnuts… …now let’s get to work!. Mission. Academic laboratory Programming consistent with professional standards Meeting the needs of the community of license. Mission.

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KTSW-FM 89.9 Executive Committee Orientation

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  1. KTSW-FM 89.9 Executive Committee Orientation Summer 2006

  2. Welcome Back!!! You’ve had your doughnuts… …now let’s get to work!

  3. Mission • Academic laboratory • Programming consistent with professional standards • Meeting the needs of the community of license.

  4. Mission • Educate the audience about a diverse range of music • Specialized programming which informs listeners about issues important to our community.

  5. Station Image • University Administration • University Faculty • Alumni • Student Government • Community • Community Leaders

  6. Station Image • Underwriters • Local Newspapers • Elected Representatives • Commercial Broadcasters in the Area • Listeners

  7. General Manager • Budgets and expenditures • Supervision of professional staff • Supervision and training of student administrators • Planning • FCC compliance

  8. Student Administrative Staff • Daily operation of KTSW is vested in a student administrative staff, reporting to the student Station Manager • Station Manager is a part-time student employee of the University, appointed for a period of one year.

  9. Student Administrative Staff • The Station Manager selects the remaining student administrative positions.

  10. Student Administrative Staff • All student administrators are expected to accept their responsibilities as citizens and members of the University community, as well as representatives of KTSW, and to exercise with diligence the trust placed in them and to respect the rights of others.

  11. Student Administrative Staff • All members of student administrative staff are responsible for monitoring of radio station whenever possible to be aware of what is going over the air • Report any potential problems or violations to PD, SM & GM • Make note of exemplary performance by any staff member for future recognition

  12. Station Manager • The Station Manager is the chief student administrative officer of KTSW • Formal weekly meetings with each individual department head • Formal weekly meeting with the General Manager.

  13. Station Manager • In the absence of the GM, the Station Manager will act on the GM's behalf in consultation with the Director of the SJMC or the Dean of the School of FAC. • The Station Manager shall have the authority to suspend or remove staff members from any position.

  14. Station Manager • Final decisions about station programming based on recommendations from the relevant department heads. • Contact with campus constituencies • Represent KTSW at public functions where a station presence is needed.

  15. Station Manager • Direct responsibility for KTSW public service • Contact person for tickets to concerts and other events; creates giveaway sheets and other materials for on-air staff • Software knowledge

  16. Program Director • Responsible for • Implementation of KTSW music format • Scheduling of programs • Training and supervision of on-air staff • Expected to remain aware of all programming content on KTSW, and to review that programming on a regular basis

  17. Program Director • Maintains a schedule of airchecks of DJs to improve quality of performance on-air • Works closely with promotions, news, music, sports, IPI producers, sales & webmaster to coordinate activities of benefit to the station, student participants and listeners • Responsible for staff phone list to be placed in all on-air and production studios, news room

  18. Executive Committee • The KTSW student management structure will include an Executive Committee to review plans and policies and to make recommendations to the Station Manager.

  19. Executive Committee Members • Station Manager • Program Director • Promotions Director • Information Systems Manager • Music Director • Office Manager

  20. Executive Committee Members • Technical Director • Production Director • Sales Manager • Sports Director • Webmaster • Graphic Designer • News Director

  21. KTSW Organization Chart General Manager Station Manager Sales Director Technical Director IS Manager Webmaster Office Manager Account Executives Assistant TD Work Study Programming Director Sports Director Production Director News Director Music Director Asst. Programming Director Asst. Music Director Asst. Sports Director Asst. Production Director Asst. News Director Production Assistants DJs Music Editors Sports Talent IPI Director Program Producers Board Operators Reporters

  22. Executive Committee Meetings • Mandatory weekly meeting of the Executive Committee with the Station Manager presiding. • The General Manager/Faculty Adviser will attend these meetings in an advisory capacity. • Time of summer meetings TBD

  23. Executive Committee Meetings • Station Manager - moderator • Office Manager - recording secretary • Station Manager will prepare an agenda of specific items, plus follow-up to old items

  24. Executive Committee Meetings • The Station Manager should direct the discussion to encourage participation and discourage any one person from dominating the talks. • Limits shall be placed on amount of time allocated to individual speakers. • The Station Manager will identify action items, assigning tasks to specific individuals and setting deadlines.

  25. Executive Committee Meetings • At the discretion of the Station Manager, assistant department heads may be invited to the executive committee meetings. • Minutes of the department head meeting shall be published within two business days of the meeting. The minutes will include a notation of who was present and who was absent.

  26. Executive Committee Minutes • The minutes will be distributed to all department heads, the Station Manager and the General Manager via electronic copy. The Office Manager will file a paper copy of the department head minutes.

  27. Meeting Absences • Two consecutive absences from executive committee meetings shall result in a two-week suspension without pay. Additional absences shall merit dismissal from the staff.

  28. Performance of Student Administrators • Training at KTSW is an ongoing process. Feedback on achievement of goals and quality of performance comes in many forms, and, in some cases, will come on a daily basis.

  29. Evaluation Factors • Decision-making and execution • Ability to work with station staff • Identification with the station's goals and objectives • Effectiveness in use of resources • Ability to plan and organize work • Capability of expressing ideas

  30. Evaluation Factors • Job knowledge • Supervisory capability • Quality of work • Initiative • Dependability • Cooperativeness • Serving as example for staff

  31. Community Issues • KTSW will maintain a formal process for ascertainment of topics important to the campus and local communities.

  32. Community Issues Process • Each semester/session, the SM, PD, News Director and GM will formulate a list of significant community issues determined to be important to the citizens we serve. • Interviews for public affairs programming, PSAs, station appearances and other significant programming may be planned to address these issues.

  33. Washington Counsel • KTSW may use the services of a communications law firm in Washington, DC to assist in preparation of filings with the FCC and to provide routine advice to the General Manager on regulator matters affecting station operation.

  34. Audience Survey • Once per year audience data gathered • Student managers will conduct a major review of programming based on this information each summer

  35. KTSW Survey - Spring 2005/2006 • 1,200 emails sent to TX State students • 191 students responded to the survey ’05 survey, 158 in ‘06 • Which best describes you? • · Freshman: 18  (9.8/9.5%) • · Sophomore: 34  (18.5/10.8%) • · Junior: 53  (28.8/24.7%) • · Senior: 78  (42.4/39.9%) • · Graduate Student: 1  (0.5/15.2%)

  36. KTSW Survey - Spring 05/06 • Average age of respondent: 22.6, 24.4 years • 54.4/50.3% female • 45.6/49.7% male • 28.4/21.5% live on campus; 47/46.2% live off campus in San Marcos; 24.6/32.3% live outside of San Marcos

  37. KTSW Survey - Spring 05/06 • 94/94.9% of respondents listen to the radio • 77.2/85.9% of respondents listened primarily to radio in the car • Average # of hours listening to radio per week was 8.4/8.2 • 84.4/86% of listeners listened to radio for music • 4.5% Talk shows, 3.8% Sports, 3.2% News

  38. KTSW Survey - Spring 05/06 • The types of music listened to most often were: • Alternative (49.7/36.1%) • Hip Hop/Rap (36.9/34.8%) • Classic Rock (50.3/50%) • Country (41.7/31%) • Loud Rock/Metal (16/14.6%) • Soft Rock (13.4/17.1%) • Blues (18.2/30.4%) • Classical (14.4/20.9%)

  39. KTSW Survey - Spring 05/06 • Dance (19.8/23.4%) • Oldies (30.5/34.8%) • R & B/Urban (34.8%) • Electronica (15/17.1%) • Reggae (24.6/26.6%) • Jazz (21.4/21.5%) • Americana (23/29.7%) • Current Rock (41.2/45.6%)

  40. KTSW Survey - Spring 05/06 • 78/65.2% of respondents were aware of KTSW • 58.2/45.2% had listened to KTSW • 21.4/19% had listened to KTSW in the past week • 31.8/33.1% had listened to KTSW in the past month

  41. KTSW Survey - Spring 05/06 • 9.1/9.5% of respondents listened to KTSW from 6-10 a.m. • 10.7/12% listened from 10 a.m.-2 p.m. • 18.7/22.2% listened from 2-6 p.m. • 27.3/21.5% listened from 6-10 p.m. • 17.1/10.1% listened from 10 p.m.-2 a.m. • 3.2/1.9% listened from 2-6 a.m.

  42. KTSW Survey - Spring 05/06 • 5/17.2% of respondents had listened to TX State sports play-by-play • 10.2/15.8% of respondents had listened to football play-by-play • 2.1/3.2% of respondents had listened to men’s basketball play-by-play • 3.7/3.8% of respondents had listened to baseball and 1.1/2.5% had listened to women’s basketball

  43. KTSW Survey - Spring 05/06 • 20.7/15.3% of respondents had visited the KTSW website

  44. KTSW Survey - Spring 05/06 • Overall feelings about KTSW • 5.5/4.6% liked KTSW music very much • 15.9/15.3% liked most of KTSW music • 23.8/21.4% liked some of KTSW music • 10.4/5.3% didn’t like KTSW music at all • 44.5/53.4% had no opinion

  45. KTSW Survey - Spring 05/06 • 13% of respondents were aware of KTSW’s news operation • 10.8% of respondents had listened to a KTSW newsbreak • 61.4% of respondents had seen KTSW around campus during the Fall ’04 and Spring ’05 semesters

  46. KTSW Survey - Spring 05/06 Have you ever had difficulty receiving KTSW in San Marcos? (Percentages are based on total respondents.) • Frequently 7.6/5.8 % • Occasionally 26.2/17.5 • Never 21.5/20.8% • Don't listen 44.8/55.8%

  47. KTSW Survey - Spring 05/06 • Did you see KTSW represented around campus during the Fall, 2005 or Spring 2006 Semesters? • Yes 42.7/42.7% • No 57.3/57.3 %

  48. KTSW Survey - Spring 05/06 • When do you most often listen to radio news? (Percentages are based on total respondents) • 6am - 9am  36.7 % • 9am - noon   15.8 % • Noon - 3pm   15.8 % • 3pm - 6pm 25.9 % • 6pm - midnight  19.0 % • Midnight - 6am 5.7 % • I don't listen to radio news   22.8 %

  49. KTSW Survey - Spring 05/06 • Are you aware of KTSW's news operation? • Yes 13.9 % • No 86.1 % • Have you ever listened to a KTSW newsbreak? • Yes 12.8 % • No 87.2 %

  50. KTSW Survey - Spring 05/06 • Have you ever listened to Bobcat Radio? • Yes 13.9 % • No 86.1 %

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