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GEOG 2091 Principles and Practice of Eco-tourism #2 ECOTOURISM IN LOCAL CONTEXT Perspectives of developing landscape ecotourism in HK. L ecture Objectives: Understand 4 criteria of ecotourism in local context

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GEOG 2091 Principles and Practice of Eco-tourism#2ECOTOURISM IN LOCAL CONTEXTPerspectives of developing landscape ecotourism in HK

Lecture Objectives:

  • Understand 4 criteria of ecotourism in local context

  • Explain both the natural andhumanfactors that have contributed to HK’s unique landscapes

  • Stimulate students’ interest in studyingHK’s landscapes

References:

Hong Kong Tourism Board (2006). Discover Hong Kong Nature: Hong Kong Live It, Love it! Hong Kong: HKTB.

Lim, P. (1997). Discovering Hong Kong’s Cultural Heritage: with Twelve Walks in the New Territories. Oxford University Press.

Stokes, E. (1995). Hong Kong’s Wild Places: an Environmental Exploration. Oxford University Press.


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Expected Study Outcomes

  • Students’ understanding of the unique local resources for ecotourism

  • Students awareness of the potential impacts of ecotourism on the local community

  • Students’ application of the lecture knowledge to course projects


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UNDERSTAND 4 CRITERIA OF ECOTOURISM IN LOCAL CONTEXT

1) Nature-based:

mainly natural areas: forest - flora & fauna; coral – marine & coast)


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2) Educational

(enhancing understanding and appreciation

ofnatural features)


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3) Environmentally friendly

(causes no or little nature damage)


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4) Contributes to local communities

(socially and economically) as a form of tourism business

KEY: REVIEW IN LOCAL CONTEXT


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Explain both the natural andhumanfactors that have contributed to HK’s unique landscapes


Understanding 4 criteria of ecotourism in local context will help us reflect about hk s landscapes l.jpg
Understanding 4 Criteria of Ecotourism in Local Context will help us reflect about HK’s landscapes:

  • Are there potentials for ecotourism?

    • YES

  • Are those opportunities beingappreciated in HK’s tourism development?


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Formation of HK’s Landscapes:2 basic elements: human and natural

Geology – minerals & rocks

Feng Shui

Slope stability

Rivers

Beaches

Landscapes reflect both

human & natural contributions

Paved Trackways

Urban development


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Mining

Coastal Erosion

Landscapes reflect both human & natural contributions

Soils

Vegetation

Fire


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Develop ecotourism with local features?


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What can I do here??

Shopping!

Lots of things really

Ecotourism Opportunities:can we call it LANDSCAPE ECOTOURISM from a local perspective?


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What should be the major purposes of Landscape Ecotourism?

  • To stimulate interest in exploring the countryside of Hong Kong

  • To explain both the natural andhuman factors that have brought about Hong Kong’s landscapes

  • To provide such explanations in a field-based manner

  • What else??

    - the result of your field investigation


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Potential market:What might Ecotourists be interested in?

  • Map & aerial photograph information


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What might Ecotourists be interested in?

  • Geological history

  • Common rocks and minerals


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What might Ecotouristsbe interested in?

Mountain heights and access

  • Human impacts


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The following statements may give you some insights about:the prospects & impacts oflandscape ecotourism in Hong Kong:

Are qualified guides available?

  • Photography books – with sufficient explanation and user-friendly?

  • Guided walks and boat excursions –better or worse? With enough opportunities? Only notable exceptions are the dolphin watch and Mai Po birds watching?

  • Outline hiking books – easier to follow with relevant explanations?


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Would self guided hikes be the major cheap resources for the potential ecotourists?

  • Little investment required, but expertise needed

  • Rural investment already contributes – footpaths

  • Natural factors have generated beautiful scenery

  • Cultural heritage generated huge diversity of landscapes

Where should be our target market and how should we promote the landscape (eco) tourism?


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Tutorial Guides for Assignment #1Advertising analysis (20 points, due by 4:30pm on Monday, March 8th, 2010)

  • Cut out a tourism ad (preferably focused on ecotourism or nature-based tourism) in a magazine or a newspaper. From the message received, thoroughly describe:

    • the audience you think is being targeted

    • how the ad described the product of sale

    • whether or not the ad described the 4 criteria of ecotourism, and

    • why you think the ad was successful/unsuccessful at reaching/attracting its target audience

  • Your analysis should be completed between 150 and 350 words, and submitted together with the original tourism ad. Delay submission will result in mark deduction or zero mark


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