Florida’s five-year fishing promo and sustainable market strategies. Bob Wattendorf and Scott Ball . Primary Strategies. Habitat Enhancement Stocking Improved Access Regulation Management Education and Outreach. Total Licensing System. Seniors and other exempt anglers. Nonresidents.
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Bob Wattendorf and Scott Ball
VISIT FLORIDA Welcome Center
The first five years, (before the promo) monthly sales were ~100 licenses at best.
Satisfaction with last fishing trip: strategies
Very Satisfied: 52%
Very Dissatisfied: 0%
0 1-5 6-10 11-20 More
Freshwater Fishing - IN Florida: 6% 18% 15% 21% 39%
Saltwater Fishing - IN Florida: 21% 36% 12% 3% 27%
Freshwater Fishing - Elsewhere: 85% 9% 0% 3% 3%
Saltwater Fishing - Elsewhere: 88% 12% 0% 0% 0%