Media Characteristics
Download
1 / 6

COM 251 - PowerPoint PPT Presentation


Media Characteristics. Human Industrialized technology for producing messages Acts as a channel: “medium” Generally aimed a reaching large and/or targeted audiences Operates across distances Does not require “co-presence” Development affected by commercial and/or political interests.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

COM 251

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Media Characteristics

  • Human

  • Industrialized technology for producing messages

  • Acts as a channel: “medium”

  • Generally aimed a reaching large and/or targeted audiences

  • Operates across distances

  • Does not require “co-presence”

  • Development affected by commercial and/or political interests

COM 251


Media History

  • First major medium: PrintBooks, Pamphlets, Magazines, Newspapers

  • 18th-19th Centuries: Advanced Printing Technologies tied to urbanization and increased literacyPhotography

  • Latter 19th-20th Century: Sound recording, motion pictures, radio, television (analog)

  • Latter 20th-21st Century: Digitization and ComputerizationCable/Satellite/Internet/Wireless

COM 251


Why study media?Sociology

“Because vested interests and power relationships influence the content and interpretation of media texts, questions about the relationship between media, profit, ownership are important and constitute the basis for studying the political economy of the media.”O’Shaughnessy and Stadler

COM 251

Why study media texts?Aesthetics

Because that’s where the producer and the audience meet.

Tankel


5 ways of looking at how the media work

  • The media show us what the world is like; they make sense of the world for usRepresentationInterpretationEvaluation

  • Media products DO NOT show or present the real world, they construct and represent reality

  • The media are just one of the ways by which we and society make sense of the world, or construct the world

  • The media are owned, controlled, and created by certain groups who make sense of society on behalf of others

  • The need for popularity/the desire for entertainment

COM 251


CRASH

THE FRAMES OF PRODUCTION AND RECEPTION

  • CLASS

  • RACE

  • AGE

  • SEXUAL ORIENTATION and GENDER

  • HANDICAP

COM 251


A MODEL OF MEDIA TEXTS AND SOCIAL INFLUENCE

Media texts

reflecting/influencingaffecting/influencing

Media producersaudiences

reflecting/influencingaffecting/influencing

Popular common sense

COM 251


ad
  • Login