Media Characteristics. Human Industrialized technology for producing messages Acts as a channel: “medium” Generally aimed a reaching large and/or targeted audiences Operates across distances Does not require “co-presence” Development affected by commercial and/or political interests.
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Why study media?Sociology
“Because vested interests and power relationships influence the content and interpretation of media texts, questions about the relationship between media, profit, ownership are important and constitute the basis for studying the political economy of the media.”O’Shaughnessy and Stadler
Why study media texts?Aesthetics
Because that’s where the producer and the audience meet.
5 ways of looking at how the media work
THE FRAMES OF PRODUCTION AND RECEPTION
A MODEL OF MEDIA TEXTS AND SOCIAL INFLUENCE
Popular common sense