Central & Eastern Europe Developments. Automotive News Global Conference - Detroit Jan ’08 Chris Lacey – General Motors. Today :. Central & Eastern European Markets What are they How are they developing GM’s go - to - market strategy Conclusions …..and finally ……….
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Automotive News Global Conference - Detroit Jan ’08 Chris Lacey – General Motors
…..and finally ………
GDP Total (million USD) Per Capita (USD)
Russia 986 940 Slovenia 22 079
Moldova 3 266 Uzbekistan 753
Automotive Industry Market – C&E Region
25,10% of Europe
Annual Growth 20%
13,30% of Europe
4,60% of Global
Real evidence of GM’s Globalisation and “One Company” approach.
Could we have done better?
Dealer in house systems
Full portfolio - only in 60% of market covered- Full CV range - Low cost product < $8,000
Wholesale & Retail finance in all markets
Faster manufacturing capacity increases
More training & more training
Learnings & Observations
No phones to mobiles
Cash to credit cards
Brand is King
High % Internet use
Mobile / clothes / travel / car / apartment / house
Millionaires Show [Russia]
Distribution partners’ positive can do attitude and investment policy
Entrepreneurs everywhereSelf Assessment / Learnings & Observations
We try hard not be lost in the complex maze…
GM Volume & Share Development – Central & Eastern Europe
*Excludes 180K GM Daewoo Kits sold in the region in 2007
- Russia = 2,708,659
- Ukraine = 584,823
- Turkey = 625,843
- Poland = 372,054
- China = 8,190,436
Request:Can all of the Global Automotive Industry stop calling these markets & Brazil, China and many others:“Emerging”
Fact:They have “Emerged” and are our markets of“Growth & Opportunity”We forget / ignore/ mistreat them at our peril.
Playing To Win