5 Critical Steps of Brand Re-engineering-2

1. 5 Critical Steps of Brand Re-engineering-2 Make your brand extrovert and gregarious because reserved brands hardly please their customers. Last week we discussed the cosmetic changes in the tangible elements of your brand and you assigned this task to a team that includes people from the Marketing Department and designers/illustrators of the Creative Department. Today is the second round of brand re- engineering and all the key people are expected to join the meeting, but this time in the office conference room. Once they all settled down, ask your team to showcase the new logo, fonts and colour themes that have been changed to infuse a fresh life in your marketing communication and eventually in your brand. Assuming that they did a brilliant face-lifting job following the suggestions shared by the team in the previous meeting. Now, we shall move forward for another important discussion. Step-2 Your brand shouldn’t only have an impressive appearance, it should also be good at communication. Intelligent marketers always focus on the humanistic aspects of a brand. People admire an actor more who is good looking as well as voluble and such actors become stars due to a rising fan base. Quite similar to cine stars, brands with overall good personality rule successfully in the market. But brands utter words as per your wish and selection because you lend a tongue to them in the form of Punchlines, taglines, jingles, ad copies, TVC scripts, brochures, business cards, press releases, websites, blogs, articles, and online videos, etc. Only an affable and amiable content help a brand to draw more and more listeners. Branding is a hybrid of communication and content. And, it is a well-proven fact that content leverages the marketing communication, and communication brings prospects closer towards a brand. At this stage you will not talk about content tools and neither it will be worth to

2. frame content strategies at such an early stage of branding. Then, what you must plan right now? To make your brand distinct in a crowded market space, your brand should behave or better to say communicate in a fairly unique way in terms of its verbal tone, pitching style, writing style and above all, the selection of words. Here, make a list of 100 words/phrases that complement well with the personality of your brand and make a separate list of the similar words (synonyms) or identical phrases that may cause ambiguity or confusion and your brand loses its unique identity. So, step -2 of brand re-engineering is all about communication and Verbal Branding. Now, let’s wind up the meeting, it’s the end of session two of brand re-engineering. Join Us Again On January 03, 2017. Till Then, Cheer-up! A Very Happy 2017 to All of You! Let's Cherish the Communication & Branding. PR Agencies