Kalpins is a Content Marketing & SEO agency

1. www.kalpins.co Kalpins is a Content Marketing & SEO agency that believes in providing #ValueFirst. We help shape your Content Marketing, deliver ongoing SEO Activity Programs, and Exclusively Assist the Marketing Teams of IT and ITES companies in the USA & India.

2. www.kalpins.co ABOUT KALPINS A lot of “Who we are” can be inferred from our very name: Kalpins. The word “Kalpin” means design in Sanskrit, and it connotes our vision of designing a better future for our clients. Here at Kalpins, we believe that design is not just the way things look, but the way something works. Are you from IT & ITES industry and have you been wondering “What to say?” in that next blog article, website, landing page, social media platforms or other communication mediums? Kalpins is your place to be. Our team of content experts will be happy to help. We specialise in B2B content writing so we can strategize that bit for you. We will be there with you through the entire process of planning, writing, and editing the content as well as help you with Search Engine Optimisation (SEO) and PPC Ads as well.

3. www.kalpins.co JOURNEY OF KALPINS Born in the year 2015, Kalpins started as a digital marketing agency offering a wide range of services to multiple industries, ranging from real estate, manufacturing, healthcare, hospitality, health and wellness, education, and fitness. In 2020, while working on a personal branding project for one of the top 100 leaders associated with Tata Consulting Services (TCS), we recognised content marketing gap in IT and ITES companies. The sector needed content experts and that is where we came into play, serving the niche with our team of content specialists. It was soon after that, in 2021, that we created an exclusive content vertical in Kalpins. Our team of content specialists work hand in hand with the marketing teams of IT and ITES companies. They assist the client’s marketing team with every aspect of content marketing and other support services like SEO and PPC Ads if necessary. SEO-friendly articles, Social Media branding, brochure designs, website content are a few amongst many aspects of content writing that we specialise in. We take pride to be associated with companies such as Techwave, CoreStack, Titaniam, MontyCloud, Gennovacap amongst others from the IT and ITES sector. And from the experience that we have derived so far, you can be rest assured that we can assist you and your marketing team with all your content needs.

4. www.kalpins.co MISSION VISION VALUES We, at Kalpins, aim to increase the bandwidth of the marketing teams of companies in IT and ITES sector. We do so by collaborating with the client’s marketing team, assisting them closely on all the projects, thus ensuring scalable results for them. When we have you on-board with us, we view it as a long-term business relationship. And for us the definition of this relationship is simple and clear- as you grow, we grow too. In short, we are not just your project managers. Consider us as one from your own marketing team, because our end goal is same as yours- to help your business succeed. Our vision is to be the first choice of global IT and ITES companies, for content marketing solutions. Generating quality content every day that stays on top of your target audiences’ minds will help us achieve this goal. We would always ensure that all the efforts of the Kalpins team move in a direction of scaling your business and improving profitability. We marry ethics with excellence to create new opportunities to build long-lasting relationships which can inspire the market and the culture.

5. www.kalpins.co OUR SEARCH ENGINE OPTIMIZATION CONTENT WRITING SERVICES

6. www.kalpins.co CONTENT WRITING At Kalpins, we live and breathe CONTENT. We are a team of versatile storytellers who are enthusiastic about creating messages that are insightful, meaningful and induce your target audience to act. A particularly important aspect of creating effective narratives is understanding the vision of company’s top leaders. Why they do what they do? What drives them to make certain decisions? What is their vision, mission, and values? What is their take on the latest product launch and technology? We need answers to these questions before we start working on a piece of content. And we do that by having one-on-ones with the leaders themselves. Understanding their thought process is of utmost importance for us. That is what drives us to create relevant, up-to-date, and high-quality content. Content writing for IT/ ITES companies is our primary offering and over the years we have gathered expertise in these content forms:

7. www.kalpins.co Blogs Blog writing is our expertise, and our team of content writers are prepared to write and consistently publish new articles when needed. These blog posts aim at educating your readers, converting them into prospects and buyers. The articles can be about your business expertise, celebrate you/ your customers’ success stories or discuss the current events, business trends, latest products & technology and more. Whitepapers Through Whitepapers, our team of content writers will discuss in detail about how your new product/ technology is going to provide solution to your potential customers. This medium will also help provide vital information to your potential customers that can help convert them into buyers and gain their loyalty too. E-Books We, at Kalpins can help you create a lead magnet that is well-written, educational, and useful to the prospects you are trying to reach.

8. www.kalpins.co Co-Ordinated & ABM Content Programs Account-Based marketing content programs are all about identifying your ideal clients and devising content strategies that will directly reach out to this specific group. Reach this group via ABM content programs such as Webinars, Promotion Videos, LinkedIn Ads, direct messages and more. We, at Kalpins can assemble a team for you to deliver, high quality content for your ABM content programs. Creating original, engaging, helpful and unique content is the need of the hour and Kalpins can do that for you. Backed by extensive research done by our team of writers and adding your personal anecdotes/ experiences & technical knowledge to the piece, is what sets our writing apart. With every piece of content, we generate at Kalpins, we aim to capture the interest of the target audience, hence converting readers into prospects and prospects into buyers. Press Releases Our B2B content writers will work with you to create, the most newsworthy stories that are good to go as a press release. They could revolve around new product development, change in leadership, new technological advancement and anything that is of importance to your business. And you ought to share that with the world, don’t you? Our writers will help you do that the right way. Case Studies Every company has untold stories and yours is no different. Let us help you narrate these stories in the form of case studies. Discuss about the issues that you faced and how you solved them. These cases/ examples will resonate with your audience and will be significant in the process of converting a prospect into customer

9. www.kalpins.co SEARCH ENGINE OPTIMIZATION SEO as we all know is getting to rank your product/ service website higher on search engines like Google and Bing, by using effective keywords; keywords that are most searched for by the end users on search engines. Because SEO is an organic way of staying on the top of the search results, the process is long-term but of course fruitful. And we, at Kalpins are here to offer you SEO as a support service. We will help your content reach the prospects by using effective SEO tools and techniques, explained here:

10. www.kalpins.co Managed SEO Strategy Competitor SEO Audits Link Building The team of SEO professionals at Kalpins put together a list of primary, secondary and long-tail keywords that help your company’s website rank better on the search engines. They understand your business objective and target audience, do competitor analysis, and using effective keywords, ensure that only high-quality traffic diverts to your website. Are you new in your field? Well, you need credibility from high quality websites by earning backlinks. These backlinks would help you rank higher on search engine pages, and we at Kalpins can help you with link building if you want us to. Competitor analysis is of the utmost importance while devising SEO strategy that works the best for you. And our team of SEO professionals will help you with it. Researching the type of content your competitors are creating, the keywords and links they are using, are all going to be a part of a successful competitor SEO Audit.

11. www.kalpins.co Technical Audit Content Planning Keyword Research We have a team of auditors, who can investigate every aspect of your website that include reviewing sitemaps, checking test speed, auditing backlinks and more. Regular audit of these aspects is of a significant importance when it comes to ranking your site higher on the search engines. After a thorough audit our technical people will give you a report on whether your website is SEO friendly enough or whether there is a scope for improvement. This is the most important part of your SEO strategy. Our content writers plan the content, well in advance. How many blog articles and press releases you intend on doing and when are they going to be posted? All these things are planned and executed so that you have a winner content and SEO. Our team of SEO experts will understand your industry niche, your competitors, and based on that research produce popular search terms that are specific to your industry. Our content writers will strategically place these keywords in all the blog articles they are working on.

12. www.kalpins.co In-House Team of highly vetted and skilled marketers, journalists, copywriters, and editors with 10+ years of Experience in IT & ITeS Domain. Get in Touch for Your Content Needs 100% Unique and Scalable content creation at a moment’s notice. Content that perfectly aligns with the longer sales cycles (months or years). Expertise to explain complex products and sales processes in a simpler manner. Authority & Reputation through Link-Worthy Content.

13. www.kalpins.co GLOBAL CLIENT BASE https://techwave.net/ https://www.corestack.io/ https://titaniam.io/ https://www.montycloud.com/ https://gennovacap.com/

14. Phone No: +1 (315) 277-9444 Email: sales@kalpins.co www.kalpins.co 2022 Kalpins. All Rights Reserved