The KG2 database maintains the purchasing decisions, operating details and opinions of over 120,000 farms – that’s 90% of Australian farms covered by the service. Our extensive database is unique as it is sourced through both government records and proprietary data sources.
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TO PROVIDE YOU WITH QUALIFIED, GRANULAR FARMER AND FARM PROFILING INFORMATION, SO AS TO DRIVE BETTER BUSINESS OUTCOMES FOR YOU – AND THE FARMER
Bringing it back to the earth
Full service agribusiness market research
Kg2 is the specialist in agribusiness research. With more than 25 years of experience, KG2 is the #1 provider of agricultural market research in Australia. We have a panel of 120,000 Australian broad acre producers that represents over 90% of Australian farmers.
Data base building and maintenance
KG2 applies various cleansing routines according to each client’s requirements, and can also help to determine business rules for maintaining data quality in the future.
Targeted geo mapping and benchmarking
KG2 provide solutions that help you identify prospects by farm type and farm size to align with your business objectives. These include production mapping by region and regional benchmarking.
Full service agribusiness direct marketing
At KG2, direct marketing is just that: direct. It’s about talking to, or with, specific, targeted farmers or stake holders in the rural community – be it by farm type and size, by income or by their intention to purchase.