The words ‘content is king’ stands even taller now. Each piece of content should be written in a way that it tells a story, shares some information and adds some value for the reader. Any content agency in India worth its salt will vouch for the fact that keyword stuffing is a thing of the past.
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3 tips any top Content Agency in India should
With the ever changing algorithms of Google and
the changes in SEO, if there is one thing about
content creation that we should keep in mind it is
this – search engines need quality content. This
basically means, if you pay attention to your content
then Google will pay attention to it, and that will
translate into more visitors and traffic.
Content is still King
The words ‘content is king’ stands even taller now.
Each piece of content should be written in a way
that it tells a story, shares some information and
adds some value for the reader. Any content agency
in India worth its salt will vouch for the fact that
keyword stuffing is a thing of the past.
Any one still doing it is digging their own grave on
Google land. So let’s us hear from the best content
writing agencies what are the most important things
that matter when it comes to content creation.
Plan and think before you write
Go ahead and outsource your content but before
doing that, think what sort of content you need
written; what sort of content will sync with your
target audience, what is the sort of content that your
consumer will like to read? And most importantly,
what are you trying to achieve with your content?
You can take a look at your competitors and identify
that unique content angle that can make a
connection with your audience. For every post or
article, you can include the content objectives, so
that it is easier to find the right angle for your
content. Your content, suggests every leading
content agency in India, should actually position
your company or your brand as a thought leader.
They should create brand awareness among your
audience which can further nurture relationships.
And lastly, every piece of content should have
Think of value
Whether you are hiring a content writing agency or
planning to do in-house content, you must ensure
one thing; the content must have value and be
original. Think about all sorts of issues that your
target audience can face in their professional and
personal lives; the content must feature some unique
ideas that can help your audience.
The write-up must contain some actionable content;
write the article as if you are trying to solve problems
of your audience. By doing this, you will be pulling
your readers to your content instead of pushing
them your content.
Have you found your voice yet?
Each piece of content you produce must have your
unique style and voice. You can take inspiration from
skilled writers till you find your own voice. Think
about five content writers whose style you mostly
enjoy reading; and try to imitate their style in your
write-ups. After you have written five different pieces,
try to figure out that one singular style which closely
resembles your personality.
Each creative professional goes through various
phases; first you imitate, then you master your style
and finally you innovate. Remember always to be
It is time to brush up your basics for content writing;
because once your basics are right, you can never go
wrong with your blog or article!
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