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For more classes visit www.snaptutorial.comPSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article AnalysisPSY 322 Week 2 Individual Assignment Marketing Communication MemoPSY 322 Week 3 Individual Assignment Marketing Research and Promotional MessagePSY 322 Week 4 Individual Assignment Geodemographic clusteringPSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation

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Psy 322 course begins education snaptutorial com

PSY 322 Course Begins Education /snaptutorial.com

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www.snaptutorial.com


Psy 322 course begins education snaptutorial com1

PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Entire Course

PSY 322 Week 1 DQ 1

  • PSY 322 Week 1 DQ 1

  • PSY 322 Week 1 DQ 2

  • PSY 322 Week 2 Individual Assignment Marketing Communication Memo

  • PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References

  • PSY 322 Week 2 DQ 1

  • Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words.


Psy 322 course begins education snaptutorial com2

PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis (2 Papers)

PSY 322 Week 2 DQ 1

  • PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

  • Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

  • An interesting question is how the market researchers determined the motivations of the different people.

  • What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale?

  • Do you have any ethical concerns with this kind of marketing?


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 2 DQ 2

PSY 322 Week 2 Individual Assignment Marketing Communication Memo

  • Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public's perception and acceptance of "second mortgages" by calling them "home equity loans”

  • A nonprofit organization that teaches Tai Chi for health and balance and stress reduction

  • A pet store that offers organic, healthy food and environmentally friendly toys and beds

  • A music store that wants to expand beyond guitars and drums to other instruments and sheet music.


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References

PSY 322 Week 3 DQ 1

  • PSY322 Week 2 Assignment Consumer Traits and Behaviors Paper and Presentation References

  • Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

  • What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did.

  •  Same question for Ray Kroc of McDonald's in the 1950s.


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 3 DQ 2

PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message

  • Take a look at the comparative chart on p. 14 in your Consumer Behavior text.

  • Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You'll have to read their DQs to know which ones are taken).

  • Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors) See VALS, Ch 3 in Consumer Behavior)

  • Give specific examples of how different marketing strategies would be required for each of your subgroups


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map

  • Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams. Be creative!

  • Do Not just list all the consumer traits and behaviors that your textbook mentions. Focus on one aspect and go into some depth on it. This conceptual map should be the foundation of your final paper and presentation.


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 4 DQ 1

PSY 322 Week 4 DQ 2

  • Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why?

  • Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior?


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper

PSY 322 Week 4 Individual Assignment Geodemographic clustering

  • Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

  • Select a product or service with which you are familiar.

  • Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior.

  • Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior.


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 5 Individual Assignment Case Study Analysis Paper

PSY 322 Week 5 Individual Assignment Case Study Analysis

  • Read and analyzeCross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

  • Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

  • Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.

  • Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.


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PSY 322 Course Begins Education /snaptutorial.com

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation (Updated Syllabus)

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation

  • Identify at least three psychological processes and three social processes that may influence consumer behavior.

  • Explain the importance of understanding the influence of psychological and social processes on marketing communications.

  • Identify three psychological processes and three social processes that may influence consumer behavior.

  • For each of the six processes, describe a marketing plan that would use trigger those processes to get people to buy your product or service.


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PSY 322 Course Begins Education /snaptutorial.com

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