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Understanding a User Intent for Better SEO

User intent describes why users are searching for something on your site and helps you understand their overall intention. For more information please visit our blog - https://www.yellowfindigital.com/the-importance-of-understanding-a-users-intent-for-better-seo/

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Understanding a User Intent for Better SEO

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  1. The Importance of Understanding a User Intent for Better SEO How User Intent Plays a Major Role for SEO

  2. Analyzing the SERPs- Before we jump into understanding the intent behind the keywords, let’s first understand the three most common types of user intent. Transactional The searcher is looking to purchase a product or service immediately. This may be an impulse buy or something that has been searched for previously, but they are ready to buy now. For example, when a user searches “Bakeries in Austin, TX.”

  3. Navigational The user already knows what they want. They are looking to navigate through your site to make a purchase directly or gather information about your products/services before making a final decision. By looking at the SERPs, you can determine which keywords are more informational, navigational, or transactional. First, look at the type of results that appear for each keyword. For example, is there a mix of informational pages with some transactional pages? If the SERP shows primarily transactional pages at the top (e.g., e-commerce sites like Amazon), you know that keyword is likely to be more transactional. On the other hand, if it contains primarily informational pages (e.g., Wikipedia), you can assume that users are looking for information rather than purchasing a product. By looking at the top snippets in the search engine results, you can understand the common user intent for that keyword.

  4. Search for Other Queries Google has a feature that offers related questions and suggestions related to the primary search term. This could also be an indication of searcher intent. Another way to determine search intent is by searching your target keyword in quotes in the search bar followed by another query in your niche. You can then decide whether or not that query is related to your keyword using the same method we talked about earlier in this section (related questions & suggestions). For example, if I do a search for “sunscreen” in quotations followed by “best,” I will get results like “best sunscreen for your skin” and “best sunscreens for summer.” This could give us a better idea of the common searches for that particular keyword and better understand the user’s intent.

  5. Get In Touch With Us PHONE NUMBER +1 713-244-8701 EMAIL ADDRESS info@yellowfindigital.com

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