5 Email Marketing Tips for Plumbers

1. 5 Email Marketing Tips to Grow Your Plumbing Business 01 You can segment your customers based on these factors and customize every email you send out. That way, they have the useful info when they need it and you’ll be at the top of their minds when something goes wrong with their plumbing. Segment Your Email Subscribers 02 Subject Lines Don’t assume that a subject line that works well for one customer segment will work well for another — test different words, phrases, and subject lines to decide which are most suited for each customer segment. 03 Make Every Email Relevant & Helpful The best way to get customers engaged with your business is to offer them valuable information. Use your knowledge of plumbing to create an experience for your subscribers. 04 These are just a few ideas for email sequences. You can create more automated email sequences to stay in touch with your leads and customers. Create an Email Sequence 05 Start clubbing the emails with high open rates and high click rates together and those with low rates together. Analyze them to understand what your audience likes and personalize future emails based on that. A/B Test, Measure & Tweak Emails